Eric Almquist's guest appearances

Eric Almquist

Future Squared with Steve Glaveski - Helping You Navigate a Brave New World

The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders

Voice of Value

Customer Experience Leaders

The Todd Duncan Podcast

Beth Comstock

Stanley McChrystal

Paul Smith

Jeanne Bliss

Herman Miller

Carla Harris

Brian Scudamore

Kara Goldin

Mike Vardy

Peter Diamandis

Omar Zenhom

Nir Eyal

Perry Marshall

Kim Scott

David Burkus

OwlTail

Rachel Pierce

Prep your business for 2021 with my new e-book, The 5 Irrefutable Principles of High-Performance Mortgage and Real Estate Practices! Download your free copy today! https://toddduncan.com/5-tips-to-unlock-your-business-potential-in-2021/?utm_source=podcast&amp;utm_campaign=2021_podcastSign up for a complimentary High Trust Coaching consultation: http://ToddDuncan.com/coaching/?utm_source=podcast&amp;utm_campaign=2021_podcast

Prep your business for 2021 with my new e-book, The 5 Irrefutable Principles of High-Performance Mortgage and Real Estate Practices! Download your free copy today! <a href="https://toddduncan.com/5-tips-to-unlock-your-business-potential-in-2021/?utm_source=podcast&amp;utm_campaign=2021_podcast" rel="nofollow" target="_blank">https://toddduncan.com/5-tips-to-unlock-your-business-potential-in-2021/?utm_source=podcast&amp;utm_campaign=2021_podcast</a> Sign up for a complimentary High Trust Coaching consultation: <a href="http://ToddDuncan.com/coaching/?utm_source=podcast&amp;utm_campaign=2021_podcast" rel="nofollow" target="_blank">http://ToddDuncan.com/coaching/?utm_source=podcast&amp;utm_campaign=2021_podcast</a>

Your HIGH PERFORMANCE business plan with Eric Almquist and Rachel Pierce

Eric Almquist is a partner at Bain &amp; Company and is the author of The Elements of Value framework. In this episode, Eric shares insights from Bain’s Elements of Value research and provides useful tips on how you can identify what your B2B customers actually want.   Resources mentioned:   Maslow’s Hierarchy of Needs (article) The Elements of Value (website), Bain &amp; Company The B2B Elements of Value Pyramid (image) The B2B Elements of Value (Harvard Business Review, 2018), Eric Almquist, Jamie Cleghorn &amp; Lori Sherer The B2C Elements of Value Pyramid (image) The B2C Elements of Value (Harvard Business Review, 2016), by Eric Almquist, John Senior &amp; Nicolas Bloch     Key takeaways (starts at 34:15):  The Elements of Value is ‘Maslow’s Hierarchy of Needs’ brought to life. Customer experience is the customer’s experience of the value you create. You can do a self-assessment to get started with implementing the ‘Elements of Value’ framework. You get extra points if you hit on emotional aspects of the pyramid.   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Eric Almquist is a partner at Bain &amp; Company and is the author of The Elements of Value framework. In this episode, Eric shares insights from Bain’s Elements of Value research and provides useful tips on how you can identify what your B2B customers actually want. Resources mentioned: <ul> <li><a href="https://www.simplypsychology.org/maslow.html" rel="nofollow" target="_blank">Maslow’s Hierarchy of Needs</a> (article)</li> <li><a href="https://www.bain.com/insights/topics/elements-of-value/" rel="nofollow" target="_blank">The Elements of Value</a> (website), Bain &amp; Company</li> <li><a href="https://imgur.com/KMTKm4a" rel="nofollow" target="_blank">The B2B Elements of Value Pyramid</a> (image)</li> <li><a href="https://hbr.org/2018/03/the-b2b-elements-of-value" rel="nofollow" target="_blank">The B2B Elements of Value</a> (Harvard Business Review, 2018), Eric Almquist, Jamie Cleghorn &amp; Lori Sherer</li> <li><a href="https://imgur.com/XR2GkCo" rel="nofollow" target="_blank">The B2C Elements of Value Pyramid</a> (image)</li> <li><a href="https://hbr.org/2016/09/the-elements-of-value" rel="nofollow" target="_blank">The B2C Elements of Value</a> (Harvard Business Review, 2016), by Eric Almquist, John Senior &amp; Nicolas Bloch </li> </ul> Key takeaways (starts at 34:15): <ol> <li>The Elements of Value is ‘Maslow’s Hierarchy of Needs’ brought to life.</li> <li>Customer experience is the customer’s experience of the value you create.</li> <li>You can do a self-assessment to get started with implementing the ‘Elements of Value’ framework.</li> <li>You get extra points if you hit on emotional aspects of the pyramid.</li> </ol> This show is produced in collaboration with Wavelength Creative. Visit <a href="https://wavelengthcreative.com/?utm_source=show-notes&amp;utm_medium=referral&amp;utm_content=rss-feed-footer" rel="nofollow" target="_blank">wavelengthcreative.com</a> for more information.

What do B2B customers actually value? | Bain & Company, Partner, Eric Almquist

What do customers really want when they buy a product? Some benefits are fairly obvious—convenience and quality, for example. But some customers, even those in business-to-business (B2B) markets, are seeking far more from their purchases—hope, self-actualization and motivation. Bain Partner Eric Almquist returns to the Net Promoter System Podcast to discuss developments in his  Elements of Value framework and how companies are using it. Eric introduced his framework, which draws on themes from psychologist Abraham Maslow’s “hierarchy of needs,” last year in Harvard Business Review. In recent months, he has been expanding the framework to consider the specialized needs of companies in B2B markets.

What do customers really want when they buy a product? Some benefits are fairly obvious—convenience and quality, for example. But some customers, even those in business-to-business (B2B) markets, are seeking far more from their purchases—hope, self-actualization and motivation. Bain Partner Eric Almquist returns to the Net Promoter System Podcast to discuss developments in his <a href="http://www.bain.com/publications/articles/elements-of-value-interactive.aspx" rel="nofollow" target="_blank"> Elements of Value framework</a> and how companies are using it. Eric introduced his framework, which draws on themes from psychologist Abraham Maslow’s “hierarchy of needs,” last year in <a href="https://hbr.org/2016/09/the-elements-of-value" rel="nofollow" target="_blank">Harvard Business Review</a>. In recent months, he has been expanding the framework to consider the specialized needs of companies in B2B markets.

Ep. 117: Eric Almquist | What Do B2B Customers Want? 

A lot of companies find themselves a situation in which their competitors are increasingly adding value to their products, while they’re struggling to figure out which features and services might move the needle with customers. The leaders of these companies aren’t sure what level of service will capture more of their market—or if they should even focus on service. It's the classic “how to play/where to win” question. Companies can't invest in everything. To succeed, they must distinguish themselves from competitors. Often this means meeting customers' deepest needs—aspirations they might not even be aware of.  Bain Partner Eric Almquist has spent much of his career researching these questions. In this episode, he discusses the 30 elements of value that draw customers most to a product or service. Companies that fulfill more of these needs have customers who are more loyal. 

A lot of companies find themselves a situation in which their competitors are increasingly adding value to their products, while they’re struggling to figure out which features and services might move the needle with customers. The leaders of these companies aren’t sure what level of service will capture more of their market—or if they should even focus on service. It's the classic “how to play/where to win” question. Companies can't invest in everything. To succeed, they must distinguish themselves from competitors. Often this means meeting customers' deepest needs—aspirations they might not even be aware of. <a href="http://www.bain.com/about/people-and-values/our-team/profiles/eric-almquist.aspx" rel="nofollow" target="_blank"> Bain Partner Eric Almquist</a> has spent much of his career researching these questions. In this episode, he discusses the <a href="https://hbr.org/2016/08/the-30-things-customers-really-value" rel="nofollow" target="_blank">30 elements of value</a> that draw customers most to a product or service. Companies that fulfill more of these needs have customers who are more loyal.

Ep. 101: Eric Almquist | Tapping into Customers' Deepest Aspirations

Eric Almquist is a partner in Bain &amp; Company’s Boston office. He is a leader in Bain's Advanced Analytics practice and a member of the firm’s global Customer Strategy &amp; Marketing practice. Eric has more than three decades of management consulting experience and delivers strategies that work for leading companies. He has led assignments in the financial services, telecommunications, internet, and electric utility industries. In addition, he uses his expertise in customer strategy and marketing to help clients to develop value propositions, improve customer experience and implement loyalty strategies. Eric has contributed to such publications as the Harvard Business Review, Marketing Management, Journal of Brand Management and Design Management Journal. He was the recipient of a Social Science Research Council Foreign Area Fellowship and has served as a Trustee of the Marketing Science Institute. Prior to joining Bain in 2007, Eric built extensive experience as a leader in the customer strategy sector where he founded one of the first comprehensive marketing science capabilities in the consulting industry. Eric earned a BA from Stanford University and MA and PhD degrees in anthropology from Boston University.   Topics Discussed: - The 30 Elements of Value - Customer jobs to be done - Fundamental H-Symmetry Advancement - Putting the hierarchy of needs to use - Delivering on elements of value - Customers expectations - The impact of elements of value on CX and NPS Scores - Using elements of value in ideation and product development exercises   Show Notes: 1) Elements of Value - hbr.org/2016/09/the-elements-of-value 2) Maslow’s Hierarchy of needs - en.wikipedia.org/wiki/Maslow%27s_…erarchy_of_needs 3) Karen Dillon Episode - http://futuresquared.xyz/podcast/episode-74-clayton-christensens-new-theory-with-karen-dillon 4)  hbr.org/2001/10/boost-your-marketing-roi-with-experimental- design 5)  hbr.org/webinar/2016/07/the-elements-of-value-measuring-what-consumers-really-want 6) Steve’s Shampoo - thankyou.co/bodyCare   --- I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one. Listen on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski   GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching  GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack        �`LZV�

Eric Almquist is a partner in Bain &amp; Company’s Boston office. He is a leader in Bain's Advanced Analytics practice and a member of the firm’s global Customer Strategy &amp; Marketing practice. Eric has more than three decades of management consulting experience and delivers strategies that work for leading companies. He has led assignments in the financial services, telecommunications, internet, and electric utility industries. In addition, he uses his expertise in customer strategy and marketing to help clients to develop value propositions, improve customer experience and implement loyalty strategies. Eric has contributed to such publications as the Harvard Business Review, Marketing Management, Journal of Brand Management and Design Management Journal. He was the recipient of a Social Science Research Council Foreign Area Fellowship and has served as a Trustee of the Marketing Science Institute. Prior to joining Bain in 2007, Eric built extensive experience as a leader in the customer strategy sector where he founded one of the first comprehensive marketing science capabilities in the consulting industry. Eric earned a BA from Stanford University and MA and PhD degrees in anthropology from Boston University. Topics Discussed: - The 30 Elements of Value - Customer jobs to be done - Fundamental H-Symmetry Advancement - Putting the hierarchy of needs to use - Delivering on elements of value - Customers expectations - The impact of elements of value on CX and NPS Scores - Using elements of value in ideation and product development exercises Show Notes: 1) Elements of Value - <a href="hbr.org/2016/09/the-elements-of-value" rel="nofollow" target="_blank">hbr.org/2016/09/the-elements-of-value</a> 2) Maslow’s Hierarchy of needs - <a href="en.wikipedia.org/wiki/Maslow%27s_%E2%80%A6erarchy_of_needs" rel="nofollow" target="_blank">en.wikipedia.org/wiki/Maslow%27s_…erarchy_of_needs</a> 3) Karen Dillon Episode - <a href="http://futuresquared.xyz/podcast/episode-74-clayton-christensens-new-theory-with-karen-dillon" rel="nofollow" target="_blank">http://futuresquared.xyz/podcast/episode-74-clayton-christensens-new-theory-with-karen-dillon</a> 4) <a href="hbr.org/2001/10/boost-your-marketing-roi-with-experimental-%20design" rel="nofollow" target="_blank"> hbr.org/2001/10/boost-your-marketing-</a>roi<a href="hbr.org/2001/10/boost-your-marketing-roi-with-experimental-%20design" rel="nofollow" target="_blank">-</a>with-experimental<a href="hbr.org/2001/10/boost-your-marketing-roi-with-experimental-%20design" rel="nofollow" target="_blank">- design</a> 5) <a href="hbr.org/webinar/2016/07/the-elements-of-value-measuring-what-consumers-really-want" rel="nofollow" target="_blank"> hbr.org/webinar/2016/07/the-elements-of-value-measuring-what-consumers-really-want</a> 6) Steve’s Shampoo - <a href="thankyou.co/bodyCare" rel="nofollow" target="_blank">thankyou.co/</a>bodyCare --- I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at <a href="http://www.futuresquared.xyz/subscribe" rel="nofollow noopener noreferrer" target="_blank">www.futuresquared.xyz/subscribe</a> and you’ll receive the very next one. Listen on Apple Podcasts @ <a href="http://goo.gl/sMnEa0" rel="nofollow noopener noreferrer" target="_blank">goo.gl/sMnEa0</a> Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: <a href="http://www.twitter.com/steveglaveski" rel="nofollow noopener noreferrer" target="_blank">www.twitter.com/steveglaveski</a> Instagram: <a href="http://www.instagram.com/@thesteveglaveski" rel="nofollow noopener noreferrer" target="_blank">www.instagram.com/@thesteveglaveski</a> Future Squared: <a href="http://www.futuresquared.xyz/" rel="nofollow noopener noreferrer" target="_blank">www.futuresquared.xyz</a> Steve Glaveski: <a href="http://www.steveglaveski.com/" rel="nofollow noopener noreferrer" target="_blank">www.steveglaveski.com</a> Medium: <a href="http://www.medium.com/@steveglaveski" rel="nofollow noopener noreferrer" target="_blank">www.medium.com/@steveglaveski</a> <ul> <li> GET COACHED BY LUCAS: <a href="https://www.ergogenic.health/product/coaching" rel="nofollow noopener" target="_blank">https://www.ergogenic.health/product/coaching</a> </li> <li>GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: <a href="https://www.ergogenic.health/product/custom-stack" rel="nofollow noopener" target="_blank">https://www.ergogenic.health/product/custom-stack</a></li> </ul> �`LZV�

Episode #77: The 30 Elements of Value with Eric Almquist

Partner at Bain &amp; Company, Eric Almquist, shares his research published in Harvard Business Review, "The 30 Elements of Customer Value." Almquist's research hypotheses originated when he noticed a trend: companies were delivering many aspects of value---beyond financial value---that were critically important to customers. Borrowing from Abraham Maslow's hierarchy of needs, Almquist structures elements of value in a pyramid, from "functional" elements all the way to "social impact" elements. Companies with multiple elements of value have greater customer loyalty and grow revenue at a faster rate than companies with just one element of value, according to this research. From his passion for photography and Leica cameras, to his research on the value of Amazon, BMW, and British Airways, Almquist shares what it means for companies to move beyond financial value with the lens of holistic value. The post Episode 3: Maslow’s Hierarchy and Elements of Value – Featuring: Eric Almquist, Bain &amp; Company appeared first on Ecosystems.

Partner at Bain &amp; Company, Eric Almquist, shares his research published in Harvard Business Review, "The 30 Elements of Customer Value." Almquist's research hypotheses originated when he noticed a trend: companies were delivering many aspects of value---beyond financial value---that were critically important to customers. Borrowing from Abraham Maslow's hierarchy of needs, Almquist structures elements of value in a pyramid, from "functional" elements all the way to "social impact" elements. Companies with multiple elements of value have greater customer loyalty and grow revenue at a faster rate than companies with just one element of value, according to this research. From his passion for photography and Leica cameras, to his research on the value of Amazon, BMW, and British Airways, Almquist shares what it means for companies to move beyond financial value with the lens of holistic value. The post <a href="https://ecosystems.us/elements-of-value/" rel="nofollow" target="_blank">Episode 3: Maslow’s Hierarchy and Elements of Value – Featuring: Eric Almquist, Bain &amp; Company</a> appeared first on <a href="https://ecosystems.us" rel="nofollow" target="_blank">Ecosystems</a>.