Alexey Gusev's guest appearances

Alexey Gusev

Apptivate: App Marketing Explained

Mobile Growth & Pancakes

Mobile Heroes Uncensored

OwlTail

Alexey Gusev is a lead performance marketer at Goodgame Studios, a mobile and browser game developer and publisher based in Hamburg, Germany. In this episode, Alexey shares his team’s journey to adapt its performance measurement strategies with SKAdNetwork, not only for their range of mobile game titles and genres but for each game. He also gets specific about the differences of working with SKAdNetwork 4.0. Questions Alexey Answered in this Episode:What does it feel like when a new game launches?How long after you launch until you have good KPIs?Have certain titles been difficult to manage with SKAdNetwork?Across your titles, have you tried to create a uniform way of measuring conversion values with SKAN? Do you apply the same logic across all your titles?Is it fair to assume that even if you’ve built out a great infrastructure for SKAN on hardcore titles you still have fewer insights than you used to two years ago?At what point when you lose that granularity of data do you just look at macro effects and media mix modeling to determine the effectiveness of your overall strategy?What are a few of the major changes to SKAdNetwork that you’ve recognized?Timestamp:2:02 On launching a new game4:36 Alexey’s background8:00 About Goodgame Studios10:28 How Goodgame Studios managed changes with ATT14:32 Why every game needs its own measurement strategy18:00 What determines the profitability19:43 Adapting to SKAdNetwork 4.0Quotes:(14:33-14:43) “What we learned during this whole process is that every title, every game–not even every genre–every game needs to be approached very differently.”(15:12-15:36) “If it’s a hyper-casual genre, within 24 hours you have plenty of events. It gets a bit tricker when we’re stepping into the mid-core, hardcore genres where just the volume of the events is completely different and the user behavior patterns are way more complex in comparison to the rather straightforward casual user flow. (16:10-16:17) “Given the fact that we don’t get as granular information, we try to look at way more information in general.”Mentioned in this Episode:Alexey Gusev’s LinkedInGoodgame StudiosBitLife

<p>Alexey Gusev is a lead performance marketer at Goodgame Studios, a mobile and browser game developer and publisher based in Hamburg, Germany. In this episode, Alexey shares his team’s journey to adapt its performance measurement strategies with SKAdNetwork, not only for their range of mobile game titles and genres but for each game. He also gets specific about the differences of working with SKAdNetwork 4.0. </p><h2>Questions Alexey Answered in this Episode:</h2><ul><li>What does it feel like when a new game launches?</li><li>How long after you launch until you have good KPIs?</li><li>Have certain titles been difficult to manage with SKAdNetwork?</li><li>Across your titles, have you tried to create a uniform way of measuring conversion values with SKAN? Do you apply the same logic across all your titles?</li><li>Is it fair to assume that even if you’ve built out a great infrastructure for SKAN on hardcore titles you still have fewer insights than you used to two years ago?</li><li>At what point when you lose that granularity of data do you just look at macro effects and media mix modeling to determine the effectiveness of your overall strategy?</li><li>What are a few of the major changes to SKAdNetwork that you’ve recognized?</li></ul><h2>Timestamp:</h2><ul><li>2:02 On launching a new game</li><li>4:36 Alexey’s background</li><li>8:00 About Goodgame Studios</li><li>10:28 How Goodgame Studios managed changes with ATT</li><li>14:32 Why every game needs its own measurement strategy</li><li>18:00 What determines the profitability</li><li>19:43 Adapting to SKAdNetwork 4.0</li></ul><h2>Quotes:</h2><p>(14:33-14:43) “What we learned during this whole process is that every title, every game–not even every genre–every game needs to be approached very differently.”</p><p>(15:12-15:36) “If it’s a hyper-casual genre, within 24 hours you have plenty of events. It gets a bit tricker when we’re stepping into the mid-core, hardcore genres where just the volume of the events is completely different and the user behavior patterns are way more complex in comparison to the rather straightforward casual user flow. </p><p>(16:10-16:17) “Given the fact that we don’t get as granular information, we try to look at way more information in general.”</p><h2>Mentioned in this Episode:</h2><ul><li><a href="https://www.linkedin.com/in/alexey-gusev/" rel="nofollow" target="_blank">Alexey Gusev’s LinkedIn</a></li><li><a href="https://goodgamestudios.com/" rel="nofollow" target="_blank">Goodgame Studios</a></li><li><a href="https://goodgamestudios.com/games/bitlife_de/" rel="nofollow" target="_blank">BitLife</a></li></ul>

How Gaming Apps Are Adapting to SKAdNetwork 4.0 - Alexey Gusev (Goodgame Studios)

In this episode of Mobile Growth &amp; Pancakes, Jonathan Fishman (subbing in for Esther Shatz)  is joined by Alexey Gusev, Lead Performance Marketing at Goodgame Studios. They discuss the impact of ATT rollout on user acquisition with long-term monetization for games and how to engage with the new advertising landscapes.Learn more about Alexey:Alexey on LinkedInEpisode Resources:Goodgame Studios LinkedInGoodgame Studios WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyMobile Growth &amp; Pancakes is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth &amp; Pancakes, Jonathan Fishman (subbing in for Esther Shatz)  is joined by Alexey Gusev, Lead Performance Marketing at Goodgame Studios. They discuss the impact of ATT rollout on user acquisition with long-term monetization for games and how to engage with the new advertising landscapes.<br/><br/>Learn more about Alexey:<br/><br/>Alexey on <a href="https://www.linkedin.com/in/alexey-gusev/" rel="nofollow" target="_blank">LinkedIn</a><br/><br/>Episode Resources:<br/><br/>Goodgame Studios <a href="https://www.linkedin.com/company/goodgame-studios/" rel="nofollow" target="_blank">LinkedIn</a><br/>Goodgame Studios <a href="https://www.goodgamestudios.com/" rel="nofollow" target="_blank">Website</a><br/>Storemaven <a href="https://www.storemaven.com/" rel="nofollow" target="_blank">Website</a><br/>Storemaven <a href="https://www.storemaven.com/academy/format/aso-webinars" rel="nofollow" target="_blank">Webinar</a><br/><br/>If you enjoyed this episode, then please either:<br/><br/><ul><li>Subscribe, rate, and review on <a href="https://podcasts.apple.com/us/podcast/startup-fuckups-a-podcast-by-storemaven/id1593693035" rel="nofollow" target="_blank">Apple Podcasts</a></li><li>Follow on <a href="https://open.spotify.com/show/4KQOTPo8HRLpKYievlSTNf" rel="nofollow" target="_blank">Spotify</a></li></ul>Mobile Growth &amp; Pancakes is hand crafted by our friends over at: <a href="https://www.fame.so/?utm_medium=podcast&amp;utm_source=bcast&amp;utm_campaign=masters-of-community-with-david-spinks" rel="nofollow" target="_blank">fame.so</a>

User Acquisition for Games with Long-term Monetization Post ATT Roll-Out With Alexey Gusev of Goodgame Studios

Welcome to Mobile Heroes Uncensored, Origin Stories.  In this premier episode, we dive in the deep, dark, and twisted crevices of Alexey Gusev’s mind. He leads growth at Goodgame Studios, and has a very interesting way of boosting conversions to paying users by as much as 30% … just by selecting the right creative. He also tells a joke (!!) plays the guitar (!!) and earns an Invisible Bitcoin by being far, far, far too nice.

<p>Welcome to Mobile Heroes Uncensored, Origin Stories. </p> <p>In this premier episode, we dive in the deep, dark, and twisted crevices of Alexey Gusev’s mind. He leads growth at Goodgame Studios, and has a very interesting way of boosting conversions to paying users by as much as 30% … just by selecting the right creative. He also tells a joke (!!) plays the guitar (!!) and earns an Invisible Bitcoin by being far, far, far too nice.</p>