Jeff Hopmayer's guest appearances

Jeff Hopmayer

Bourbon Pursuit

Nashville Restaurant Radio

Charlie Nelson

Brad Paisley

Mike Miller

Eddie Russell

Fred Minnick

Sean Brock

Malcom Reed

Kala Ellis

Greg Davis

Tom Johnson

Austin Smith

Hugh Acheson

BRUCE RUSSELL

Kathleen DiBenedetto

Jim Beam

OwlTail

I have known Jeff for over 20 years, he is a very generous, kind, and smart friend. He is one of those people who is always into something new, in some other field, and he is usually killing it. Today, he is the largest bourbon broker in the business. What is a bourbon broker? I had that same question, and if you take a chance on this interview from a guy you probably don't know, you will learn a little something. Something about bourbon? Perhaps. Something about success? Perhaps Something about life? definately!   This episode is powered by Gordon Food Service, Supersource, GoTab, Maintain IQ, and The Compost company.  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/brandon-styll/message

I have known Jeff for over 20 years, he is a very generous, kind, and smart friend. He is one of those people who is always into something new, in some other field, and he is usually killing it. Today, he is the largest bourbon broker in the business. What is a bourbon broker? I had that same question, and if you take a chance on this interview from a guy you probably don't know, you will learn a little something. Something about bourbon? Perhaps. Something about success? Perhaps Something about life? definately!  This episode is powered by Gordon Food Service, Supersource, GoTab, Maintain IQ, and The Compost company. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/brandon-styll/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/brandon-styll/message</a>

Jeff Hopmayer- Managing Partner- Brindiamo Group

An insider exclusive where you get to see what happens behind the scenes of the bourbon business. Bourbon sourcing isn't a new concept but it's a hidden fortress of the industry the average consumer has no clue about. Jeff Hopmayer of Brindiamo Group tells us some of the tricks of the trade in the barrel sourcing world, how he has created a connected web across the world to get people access to any spirit, and how he has seen fake bourbon come from tankers that would fool even the best master distillers. He has helped brands like Kentucky Owl, Bardstown Bourbon Company, Barrell Bourbon and many more. This episode is one you can't miss.Show Notes: How did you cut your teeth in the industry? Talk about BRINDIAMO GROUP and some of the services you offer to the spirits industry? Can you talk about the evolution of sourcing? How hard is it to come by barrels now? How are you getting your hands on 12-14 year old bourbon when the demand couldn't be higher? So you can do transaction tomorrow for $15million? Are you looking to create blends or brands with an intent of selling? Say we want to create a brand called Old Ascot. Where do we start? How do you gauge if a barrel is worth the investment? Brass tacks, what's a barrel cost? When you get a barrel and it's big cost. Do you ever get a leaky or an empty barrel? How many brands are you supplying that are non-distilling producers? What's the typical acquisition of barrel amounts? How many barrels do you have in inventory? Are you buying a lot of younger barrels and waiting and aging? What's the level of risk introduced from buying barrels with younger distilleries that don't have a proven track record? Do you think there are NDPs that may not actually have bourbon in their bottles? Can you give us a percentage of what you think that's out there is fake bourbon? How much is stuff being reclaimed from overseas? Do you think should consumers should know if it was reclaimed? You've got very successful brands like Kentucky Owl, Barrell Bourbon, and  Bardstown Bourbon Company as lighthouse customers that our listeners are familiar with. At what stage were you helping these brands out? What contributes to not being successful? What's your long term view on where this market is going? You seem to think $50+ is the successful strategy for pricing products. That seems steep to us. Are you concerned this may price out those true bourbon consumers? Are manufacturing costs and trading hands contribute to a higher cost? How do you buy barrels on the open market? Is there a dashboard of what's available like the stock market online or is it an old boys club? Talk about the 1792 Barton Warehouse collapse. Were those barrels owned by you or the distiller and what happens in that scenario? Is there a distillery NOT selling their whiskey on the open market? Any other states besides KY, IN, and TN that has a lot of whiskey on open market?

An insider exclusive where you get to see what happens behind the scenes of the bourbon business. Bourbon sourcing isn't a new concept but it's a hidden fortress of the industry the average consumer has no clue about. Jeff Hopmayer of <a href="https://www.brindiamogroup.com/" rel="nofollow" target="_blank">Brindiamo Group</a> tells us some of the tricks of the trade in the barrel sourcing world, how he has created a connected web across the world to get people access to any spirit, and how he has seen fake bourbon come from tankers that would fool even the best master distillers. He has helped brands like <a href="https://kentuckyowlbourbon.com/" rel="nofollow" target="_blank">Kentucky Owl</a>, <a href="https://www.bardstownbourbon.com/" rel="nofollow" target="_blank">Bardstown Bourbon Company</a>, <a href="https://www.barrellbourbon.com/" rel="nofollow" target="_blank">Barrell Bourbon</a> and many more. This episode is one you can't miss.Show Notes:<ul> <li>How did you cut your teeth in the industry?</li> <li>Talk about <a href="https://www.brindiamogroup.com/" rel="nofollow" target="_blank">BRINDIAMO GROUP</a> and some of the services you offer to the spirits industry?</li> <li>Can you talk about the evolution of sourcing?</li> <li>How hard is it to come by barrels now?</li> <li>How are you getting your hands on 12-14 year old bourbon when the demand couldn't be higher?</li> <li>So you can do transaction tomorrow for $15million?</li> <li>Are you looking to create blends or brands with an intent of selling?</li> <li>Say we want to create a brand called Old Ascot. Where do we start?</li> <li>How do you gauge if a barrel is worth the investment?</li> <li>Brass tacks, what's a barrel cost?</li> <li>When you get a barrel and it's big cost. Do you ever get a leaky or an empty barrel?</li> <li>How many brands are you supplying that are non-distilling producers?</li> <li>What's the typical acquisition of barrel amounts?</li> <li>How many barrels do you have in inventory?</li> <li>Are you buying a lot of younger barrels and waiting and aging?</li> <li>What's the level of risk introduced from buying barrels with younger distilleries that don't have a proven track record?</li> <li>Do you think there are NDPs that may not actually have bourbon in their bottles?</li> <li>Can you give us a percentage of what you think that's out there is fake bourbon?</li> <li>How much is stuff being reclaimed from overseas?</li> <li>Do you think should consumers should know if it was reclaimed?</li> <li>You've got very successful brands like <a href="https://bourbonpursuit.com/kentucky-owl-podcasts/" rel="nofollow" target="_blank">Kentucky Owl</a>, <a href="https://bourbonpursuit.com/barrell-bourbon-podcasts/" rel="nofollow" target="_blank">Barrell Bourbon</a>, and <a href="https://bourbonpursuit.com/2015/07/22/019-david-mandell-ceo-bardstown-bourbon-company/" rel="nofollow" target="_blank"> Bardstown Bourbon Company</a> as lighthouse customers that our listeners are familiar with. At what stage were you helping these brands out?</li> <li>What contributes to not being successful?</li> <li>What's your long term view on where this market is going?</li> <li>You seem to think $50+ is the successful strategy for pricing products. That seems steep to us.</li> <li>Are you concerned this may price out those true bourbon consumers?</li> <li>Are manufacturing costs and trading hands contribute to a higher cost?</li> <li>How do you buy barrels on the open market? Is there a dashboard of what's available like the stock market online or is it an old boys club?</li> <li>Talk about the 1792 <a href="https://bourbonpursuit.com/barton-1792-podcasts/" rel="nofollow" target="_blank">Barton</a> Warehouse collapse. Were those barrels owned by you or the distiller and what happens in that scenario?</li> <li>Is there a distillery NOT selling their whiskey on the open market?</li> <li>Any other states besides KY, IN, and TN that has a lot of whiskey on open market?</li></ul>

182 - Exposing the Secrets of Bourbon Sourcing with Jeff Hopmayer, of Brindiamo Group