Giselle Waters's guest appearances

Giselle Waters

The Social Entrepreneurship & Innovation Podcast

Tactus Media Podcast

Seth Godin

John Doerr

Donald Miller

Paul Hawken

Andrew Morgan

John McCrea

Phoebe Yu

Chris West

Rand Fishkin

Tara-Nicholle Nelson

Branden Harvey

Sean O'Connor

Davis Smith

Hannah Davis

Kate Williams

OwlTail

Giselle Waters is a digital strategist with a background in content, social impact, and media. Currently, she works as the Associate Director of Content Strategy and Social Impact at Mad Fish Digital. Outside of that position, she developed and teaches the social media course for the New School’s digital marketing certificate. In her free time, she serves as communications chair for B Local PDX, a nonprofit supporting companies in Oregon using business as a force for good. - Giselle's background in marketing, Mad Fish, personal passion for marketing and branding - Brands exist for more than just making money - It's possible to make a positive impact on the world - Values should trickle throughout every aspect of your business - benefits: lower turnover, empowerment, positive public/social perception - How to identify your values? Roadmap or example companies to emulate? - Activity for Listeners: What are your business values? How do your business values connect to your service offerings? How do they differentiate you from the competition? - Growing your business while staying aligned with your values - profit driven, operation driven decisions? Many businesses losing sight of their “why” as grow - Courage to address social issues with business platform - Sharing your brand values: blogging, video content, presentations, product packaging, social media - Any tips for creating a content strategy for our small businesses? Common content marketing mistakes you’ve seen? (eg: no plan, poor brand alignment, etc.) Links: Giselle Waters LinkedIn Mad Fish Digital Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Giselle Waters is a digital strategist with a background in content, social impact, and media. Currently, she works as the Associate Director of Content Strategy and Social Impact at Mad Fish Digital. Outside of that position, she developed and teaches the social media course for the New School’s digital marketing certificate. In her free time, she serves as communications chair for B Local PDX, a nonprofit supporting companies in Oregon using business as a force for good. - Giselle's background in marketing, Mad Fish, personal passion for marketing and branding - Brands exist for more than just making money - It's possible to make a positive impact on the world - Values should trickle throughout every aspect of your business - benefits: lower turnover, empowerment, positive public/social perception - How to identify your values? Roadmap or example companies to emulate? - Activity for Listeners: What are your business values? How do your business values connect to your service offerings? How do they differentiate you from the competition? - Growing your business while staying aligned with your values - profit driven, operation driven decisions? Many businesses losing sight of their “why” as grow - Courage to address social issues with business platform - Sharing your brand values: blogging, video content, presentations, product packaging, social media - Any tips for creating a content strategy for our small businesses? Common content marketing mistakes you’ve seen? (eg: no plan, poor brand alignment, etc.) Links: <a href="https://www.linkedin.com/in/gisellewaters/" rel="nofollow" target="_blank">Giselle Waters LinkedIn</a> <a href="https://www.madfishdigital.com/" rel="nofollow" target="_blank">Mad Fish Digital</a> Need music for your next project? Get your first month of SongTub PRO free at <a href="https://songtub.com/checkout/subscribe?cartToken=lBqWCM1wkgSfzM5fmkqtSQM1iKV87sMuDl0Ux7hs" rel="nofollow" target="_blank">Songtub.com</a> using promo code: BRYAN Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

E18: Value-Driven Business with Giselle Waters

See Full Show Notes here: https://growensemble.com/giselle-waters-mad-fish-digital/ Giselle Waters is the associate director of content strategy and social impact at Mad Fish Digital, a purpose-driven digital marketing agency in Portland, Oregon. Giselle was responsible for Mad Fish becoming a certified B-Corp in 2018. She’s implemented a pro bono program that serves underserved communities with premium marketing services. She spoke at the B-Corp Champions Retreat on how to grow and market a purpose-driven business, which is how she and Cory connected. Growing up in San Francisco where she was homeschooled, Giselle developed a strong interest in nonprofits, particularly after she spent her college years at UC Berkeley during the Occupy Wall Street movement. She thought she would end up working at a nonprofit theatre company, but she soon discovered a love for marketing, especially for purpose-driven businesses who were concerned about their social impact. When she was moving back to Portland from New York, she learned about Mad Fish. Developing a deep respect for their code of ethics, she opted to join their team, where her role has expanded in the past few years to include social impact as a key aspect of her position. In today’s episode, we discuss how and why Giselle joined the Mad Fish Digital team, her initiative to champion the B-Corp certification, and a step-by-step process to craft a fantastic content strategy for a purpose-driven business.

See Full Show Notes here: <a href="https://growensemble.com/giselle-waters-mad-fish-digital/" rel="nofollow" target="_blank">https://growensemble.com/giselle-waters-mad-fish-digital/</a> Giselle Waters is the associate director of content strategy and social impact at <a href="http://madfishdigital.com" rel="nofollow" target="_blank">Mad Fish Digital</a>, a purpose-driven digital marketing agency in Portland, Oregon. Giselle was responsible for Mad Fish becoming a certified B-Corp in 2018. She’s implemented a pro bono program that serves underserved communities with premium marketing services. She spoke at the B-Corp Champions Retreat on how to grow and market a purpose-driven business, which is how she and Cory connected. Growing up in San Francisco where she was homeschooled, Giselle developed a strong interest in nonprofits, particularly after she spent her college years at UC Berkeley during the Occupy Wall Street movement. She thought she would end up working at a nonprofit theatre company, but she soon discovered a love for marketing, especially for purpose-driven businesses who were concerned about their social impact. When she was moving back to Portland from New York, she learned about Mad Fish. Developing a deep respect for their code of ethics, she opted to join their team, where her role has expanded in the past few years to include social impact as a key aspect of her position. In today’s episode, we discuss how and why Giselle joined the Mad Fish Digital team, her initiative to champion the B-Corp certification, and a step-by-step process to craft a fantastic content strategy for a purpose-driven business.

#48 - Crafting a Purpose-Driven Content Strategy with Giselle Waters, Associate Director of Creative Strategy and Social Impact at Mad Fish Digital