Mick Slattery's guest appearances

Mick Slattery

The Small Business Big Marketing Podcast with Timbo Reid

The Progression Project

This Ocean Life Podcast

Tyler Conroy

James Casey

Naomi Simson

Peter Lorimer

Seth Godin

Jonathan Brown

Jeff Bezos

Rebecca Coomes

Scott Kennedy

Chris Lucas

Nathan Chan

Josh Waitzkin

Michael Klim

Gwyneth Paltrow

Eric Anderson

OwlTail

Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges that have been thrown his way.   A little bit more about Surefire Boards’ Mick Slattery … Mick Slattery is the founder of Surefire Boards, a small stand-up paddle and surf board business based in NSW. He started the business as a side-hustle in 2009 before going full-time a few years later, only to contract an auto-immune disease that nearly crippled his dream.   Mick made the trip up from Sydney to join me in my Noosa studio where we  talked about:  The challenges of taking the business from a side-hustle to a full-time concern What to do when a price war starts in your industry How contracting an auto-immune disease changed everything The joys of manufacturing in China And plenty more     “I want Surefire Boards to be an international business - the most recognised and loved stand-up paddle board brand in the world.” -Mick Slattery, Surefire Boards    Here’s what caught my attention from my chat with Surefire Boards’ Mick Slattery:  When a price fight begins in your industry avoid getting caught up in it … instead, remain focussed on what you’re best at … in Mick’s case it was producing a quality product. I love how Mick remained positive through those tough times as he dealt with his auto-immune disease - instead of being the victim and looking for others to blame, he was always looking for the upside. I loved Mick’s overall enthusiasm. He flew up from Sydney for the interview / he was excited to be in the studio taking lots of videos / he got me to ring a mate of his who listens to the show … and then he was off to visit retailers in the local area.    Mick Slattery Interview Transcription Tim  So Mick Slattery finally mate. Welcome to the small business big marketing show.  Mick  Awesome. Thanks so much.  Tim  I've just got one question for you mate. Click Here To Download Full Transcription   Resources mentioned in episode 476 of The Small Business Big Marketing Show:  Surefire Boards official website Surefire Boards on Facebook Surefire Boards on Instagram Surefire Boards on YouTube Last week’s interview with The Breathe Project’s Kat &amp; Bodhi Interviews I’ve done concerning business owner wellbeing: Interview with Andrew Griffiths on business owner isolation Interview with Damien Lee of Mt Lee’s Noodles about how to overcome adversity in business Interview with Leanne Faulkner on mental wellbeing in business      The winner of this week’s Monster Prize Draw Dan I’Anson of Applied Design that specialise in the design, design development, production and installation of environmental graphics and branding in the workplace   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]See omnystudio.com/listener for privacy information.

Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express. Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges that have been thrown his way. A little bit more about Surefire Boards’ Mick Slattery … Mick Slattery is the founder of Surefire Boards, a small stand-up paddle and surf board business based in NSW. He started the business as a side-hustle in 2009 before going full-time a few years later, only to contract an auto-immune disease that nearly crippled his dream. Mick made the trip up from Sydney to join me in my Noosa studio where we  talked about: <ul> <li>The challenges of taking the business from a side-hustle to a full-time concern</li> <li>What to do when a price war starts in your industry</li> <li>How contracting an auto-immune disease changed everything</li> <li>The joys of manufacturing in China</li> <li>And plenty more</li> </ul> <blockquote> “I want Surefire Boards to be an international business - the most recognised and loved stand-up paddle board brand in the world.” -Mick Slattery, Surefire Boards </blockquote> Here’s what caught my attention from my chat with Surefire Boards’ Mick Slattery: <ol> <li>When a price fight begins in your industry avoid getting caught up in it … instead, remain focussed on what you’re best at … in Mick’s case it was producing a quality product.</li> <li>I love how Mick remained positive through those tough times as he dealt with his auto-immune disease - instead of being the victim and looking for others to blame, he was always looking for the upside.</li> <li>I loved Mick’s overall enthusiasm. He flew up from Sydney for the interview / he was excited to be in the studio taking lots of videos / he got me to ring a mate of his who listens to the show … and then he was off to visit retailers in the local area.</li> </ol> Mick Slattery Interview Transcription Tim  So Mick Slattery finally mate. Welcome to the small business big marketing show.  Mick  Awesome. Thanks so much.  Tim  I've just got one question for you mate. <a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/08/Mick-Slattery-Interview-Transcription.docx.pdf" rel="nofollow" target="_blank">Click Here To Download Full Transcription</a> Resources mentioned in episode 476 of The Small Business Big Marketing Show: <ul> <li><a href="https://surefireboards.com.au/" rel="nofollow" target="_blank">Surefire Boards official website</a></li> <li><a href="https://www.facebook.com/surefireboards" rel="nofollow" target="_blank">Surefire Boards on Facebook</a></li> <li><a href="https://www.instagram.com/surefire_boards/" rel="nofollow" target="_blank">Surefire Boards on Instagram</a></li> <li><a href="https://www.youtube.com/c/SurefireBoards" rel="nofollow" target="_blank">Surefire Boards on YouTube</a></li> <li>Last week’s <a href="https://smallbusinessbigmarketing.com/the-breathe-project/" rel="nofollow" target="_blank">interview with The Breathe Project’s Kat &amp; Bodhi</a></li> <li>Interviews I’ve done concerning business owner wellbeing: <ul> <li><a href="https://smallbusinessbigmarketing.com/marketing-podcast-funny-business-3/" rel="nofollow" target="_blank">Interview with Andrew Griffiths on business owner isolation</a></li> <li><a href="https://smallbusinessbigmarketing.com/how-to-overcome-adversity-in-business-with-double-cancer-survivor-and-instant-noodle-maker-damien-lee-of-mr-lees-noodles/" rel="nofollow" target="_blank">Interview with Damien Lee of Mt Lee’s Noodles about how to overcome adversity in business</a></li> <li><a href="https://smallbusinessbigmarketing.com/marketing-podcast-small-business-owner-mental-health/" rel="nofollow" target="_blank">Interview with Leanne Faulkner on mental wellbeing in business</a></li> </ul> </li> </ul> The winner of this week’s Monster Prize Draw Dan I’Anson of <a href="http://applieddesign.net.au/" rel="nofollow" target="_blank">Applied Design</a> that specialise in the design, design development, production and installation of environmental graphics and branding in the workplace Please support the following businesses who make this show possible: <a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/" rel="nofollow" target="_blank">American Express Business Explorer Credit Card</a> Let your business expenses reward you. Every year. <a href="https://www.switchnode.com.au/" rel="nofollow" target="_blank">Switchnode</a> Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless. If something in this episode of Australia’s <a href="https://smallbusinessbigmarketing.com/podcast-2/" rel="nofollow" target="_blank">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG" rel="nofollow" target="_blank">Small Business Big Marketing</a> ]See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

A crippling illness hasn’t stopped Surefire Boards Mick Slattery from wanting to build a global surf brand | #476

In episode 83 we hear the stories of Mick Slattery around his world of surfing and running SureFire Boards in his home waters of Sydney, Australia. Mick takes us through his time as a grom being in the Nipper program (Jr Lifeguard), moving from the bodyboard to surfboard, leading to hollow barrels and epic waves in the Mentawis. We hear of Mick's first SUP session way back in 2009 that brought him to experimenting with SUP shaping and design which ultimately brought him to building his SureFire Board company. Mick talks philosophy behind his board design and the importance of delivering high quality to his customers. We hear stories of Mick interviewing and surfing with some of the biggest legends of the sport like Kai Lenny and Gerry Lopez and a fun tale of beating a brand new rental truck in the sand dunes with Laird Hamilton. Thanks for sharing Mick's ocean life with us. Be sure to check out photos and videos of Mick on Instagram and Facebook. Vote for SureFire Boards to be SUP Brand of the Year!! You can also find fun stuff on the ThisOceanLife.TV Instagram and Facebook pages. We are on Twitter ranting about anything cool happening in the ocean. And... reduce your use of plastic!!

In episode 83 we hear the stories of Mick Slattery around his world of surfing and running SureFire Boards in his home waters of Sydney, Australia. Mick takes us through his time as a grom being in the Nipper program (Jr Lifeguard), moving from the bodyboard to surfboard, leading to hollow barrels and epic waves in the Mentawis. We hear of Mick's first SUP session way back in 2009 that brought him to experimenting with SUP shaping and design which ultimately brought him to building his SureFire Board company. Mick talks philosophy behind his board design and the importance of delivering high quality to his customers. We hear stories of Mick interviewing and surfing with some of the biggest legends of the sport like Kai Lenny and Gerry Lopez and a fun tale of beating a brand new rental truck in the sand dunes with Laird Hamilton. Thanks for sharing Mick's ocean life with us. Be sure to check out photos and videos of Mick on <a href="https://www.instagram.com/surefire_boards" rel="nofollow" target="_blank">Instagram </a>and <a href="https://www.facebook.com/mick.slattery.37" rel="nofollow" target="_blank">Facebook</a>. <a href="https://www.supconnect.com/sup-brand-of-the-year-2019" rel="nofollow" target="_blank">Vote for SureFire Boards to be SUP Brand of the Year!!</a> You can also find fun stuff on the <a href="http://ThisOceanLife.TV" rel="nofollow" target="_blank">ThisOceanLife.TV</a> <a href="https://www.instagram.com/thisoceanlife.tv/" rel="nofollow" target="_blank">Instagram</a> and <a href="https://www.facebook.com/thisoceanlife.tv/" rel="nofollow" target="_blank">Facebook</a> pages. We are on <a href="https://twitter.com/JoshPedersonH2O" rel="nofollow" target="_blank">Twitter</a> ranting about anything cool happening in the ocean. And... reduce your use of plastic!!

Mick Slattery -- SureFire boards, surfing, SUP, water life in Sydney

Mick Slattery is the owner and designer/shaper for SureFire Surfboards from Australia.  He joins Erik to discuss the design process, and technical specs/ideas for paddle surfing.

Surfboard Design and Construction Technical Discussion w/ Mick Slattery of SureFire Surfboards