Vanessa Ting's guest appearances

Vanessa Ting

The BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz Chix

The Startup CPG Podcast

Dorie Clark

Laura Vanderkam

Nicole Walters

Vanessa Van Edwards

Laura Roeder

Dan Miller

Michael Stelzner

Isabel Foxen Duke

Amanda Tress

Katie Cross

Richard Branson

Sharon Lechter

John Lee Dumas

Nancy Duarte

Amy Porterfield

OwlTail

Today is our third episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations. So far we've covered sales and operations, so be sure to check out those episodes, and today's subject is hiring for marketing. When is it time to hire a full-time marketing person? When and how do you hire a marketing agency? What functions should a first marketing hire cover? Here to help us answer these questions is Vanessa Ting, Owner of CPG Growth Partners, where she provides fractional CMO support and general management services. Listen is as Vanessa covers the different considerations and possible paths for a first marketing hire, how to think about hiring for/outsourcing social media and content creation, a framework for building a marketing team, the importance of agency/vendor management skills, how to prepare for your first marketing hire and common pitfalls, and more.Episode Links: Vanessa's LinkedIn  CPG Growth Partner's website  Show Links: Join the Startup CPG Slack community (8K+ members and growing!) Follow @startupcpg  Visit host Jessi's Linkedin or website  Questions or comments about the episode? Email Jessi at jessi@startupcpg.com 

Today is our third episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations. So far we've covered sales and operations, so be sure to check out those episodes, and today's subject is hiring for marketing. When is it time to hire a full-time marketing person? When and how do you hire a marketing agency? What functions should a first marketing hire cover? Here to help us answer these questions is Vanessa Ting, Owner of CPG Growth Partners, where she provides fractional CMO support and general management services. Listen is as Vanessa covers the different considerations and possible paths for a first marketing hire, how to think about hiring for/outsourcing social media and content creation, a framework for building a marketing team, the importance of agency/vendor management skills, how to prepare for your first marketing hire and common pitfalls, and more.Episode Links:<ul> <li>Vanessa's <a href="https://www.linkedin.com/in/vanessating/" rel="nofollow" target="_blank">LinkedIn</a> </li> <li>CPG Growth Partner's <a href="https://www.cpggrowthpartners.com/" rel="nofollow" target="_blank">website</a> </li> </ul> Show Links:<ul> <li>Join the <a href="https://startupcpg.com/" rel="nofollow" target="_blank">Startup CPG</a> Slack community (8K+ members and growing!)</li> <li>Follow <a href="https://www.instagram.com/startupcpg/" rel="nofollow" target="_blank">@startupcpg</a> </li> <li>Visit host Jessi's <a href="https://www.linkedin.com/in/jessifreitag/" rel="nofollow" target="_blank">Linkedin</a> or <a href="https://jessifreitag.com/" rel="nofollow" target="_blank">website</a> </li> <li>Questions or comments about the episode? Email Jessi at jessi@startupcpg.com</li> </ul>

#52 First Hire Series: Marketing with Vanessa Ting

Retail Path

Vanessa Ting is a former Retail Buyer for Target and consumer marketer from J&amp;J and now helps product companies strengthen their appeal to major retail buyers nationwide through two businesses, Buyerly.com and Retail Path.  Her businesses have opened doors for product entrepreneurs in stores like Target, Walmart, Walgreens, Bed Bath and Beyond, Babies R Us and many independent retailers.  Client list includes celebrity-headed companies like Jessica Alba’s The Honest Company, and entrepreneurs who have appeared on ABC’s Shark Tank.  Vanessa has appeared on MSNBC as a retail expert, as well as in print for Inc. Magazine, Entrepreneur Magazine, Wall Street Journal’s MarketWatch and other notable news outlets.  After years on the east coast and Midwest, she is now back living in her hometown of sunny Los Angeles.

Vanessa Ting is a former Retail Buyer for Target and consumer marketer from J&amp;J and now helps product companies strengthen their appeal to major retail buyers nationwide through two businesses, <a href="http://buyerly.com/" rel="noopener nofollow" target="_blank">Buyerly.com</a> and <a href="http://retail-path.com/" rel="noopener nofollow" target="_blank">Retail Path</a>.  Her businesses have opened doors for product entrepreneurs in stores like Target, Walmart, Walgreens, Bed Bath and Beyond, Babies R Us and many independent retailers.  Client list includes celebrity-headed companies like Jessica Alba’s The Honest Company, and entrepreneurs who have appeared on ABC’s Shark Tank.  Vanessa has appeared on MSNBC as a retail expert, as well as in print for Inc. Magazine, Entrepreneur Magazine, Wall Street Journal’s MarketWatch and other notable news outlets.  After years on the east coast and Midwest, she is now back living in her hometown of sunny Los Angeles.

79: Buyerly.com and Retail Path Founder Vanessa Ting