Teresa Tsou's guest appearances

Teresa Tsou

Brand Builder

Female Startup Club

Amanda Klane

Zoë Sakoutis

Tara Bosch

Kelly LeVeque

Oprah Winfrey

Darin Olien

Tom Bilyeu

Nadya Okamoto

Ryan Caldbeck

Kate Spade

Rebecca Minkoff

Bobbi Brown

Margot Robbie

Kim Kardashian

Greg McKeown

OwlTail

Joining me on the show today is Teresa Tsou, one of the co-founders behind the popcorn snack company called Pipcorn! Launched in 2012 by Jen, Jeff and Teresa, with just $3,000, this is a snack company that’s gone on a rollercoaster of a journey since it started. They’ve gone from handing out popcorn in brown paper bags around Brooklyn to being on Oprah and Sharktank, to almost closing it down a few just a few short years ago. Like every business there’s highs and lows and Teresa shares both throughout the episode! LINKS WE MENTION:PipcornPipcorn’s InstagramFemale Startup Club In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining me on the show today is Teresa Tsou, one of the co-founders behind the popcorn snack company called Pipcorn! Launched in 2012 by Jen, Jeff and Teresa, with just $3,000, this is a snack company that’s gone on a rollercoaster of a journey since it started. They’ve gone from handing out popcorn in brown paper bags around Brooklyn to being on Oprah and Sharktank, to almost closing it down a few just a few short years ago. Like every business there’s highs and lows and Teresa shares both throughout the episode! LINKS WE MENTION:<a href="https://www.pipsnacks.com/" rel="nofollow" target="_blank">Pipcorn</a>Pipcorn’s <a href="https://www.instagram.com/pipsnacks/?hl=en" rel="nofollow" target="_blank">Instagram</a><a href="https://www.femalestartupclub.com/the-ads-mba" rel="nofollow" target="_blank">Female Startup Club</a> In partnership with <a href="https://www.klaviyo.com/fsc" rel="nofollow" target="_blank">Klaviyo</a>, the best email marketing tool for ecommerce businesses. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

From a $3,000 investment to Oprah and Sharktank, with Pipcorn Co-Founder Teresa Tsou

Mark Cuban

Jeff Martin

Jen Martin

It was a once in a lifetime break. Just four months into launching their business, a chance encounter and a random act of kindness helped land Pipsnacks a coveted spot in Oprah’s “Favorite Things” episode. This meant massive exposure and the halo effect that only comes from the one and only Lady O. But elation quickly turned to devastation during the first airing. Within five seconds of their logo flashing on the screen, the influx of traffic crashed the company’s home made site. Pipsnacks are best known as the makers of Pipcorn, the delicious, artisanal mini popcorn that not only tastes great, but that's easier on the stomach and teeth thanks to a more delicate hull. On this week’s Brand Builder, we are fortunate to have all three of Pipsnacks’ founders - siblings Jeff and Jen Martin and Jeff’s wife Teresa - to tell the incredible Pipsnacks story, including how they landed on Oprah’s radar, and how they went about assembling a brand and a culture that could weather all the ups and downs of CPG entrepreneurship. In this episode, you will learn the following takeaways:  Kindness really does count. While most brands would spend their time hunting for ways to get on TV with the biggest stars, Pipcorn found its way onto the main stage...through an everyday act of kindness. Power of brand.   How did this brand make popcorn one of the trendiest snacks in the industry? Hint - it's all about brand. Tell the right story. Good storytelling should be a part of every single interaction, whether that’s approaching a potential distribution partner, an investor, or even just a vendor you want to work with.    Jump to  How Jeff and Jen Martin discovered Pipsnacks' signature product - Pipcorn. 3:00 The moment Jen, Jeff, and Theresa decided to get serious and go into business together. 4:30 How the Pipsnacks team knew they were on to something big. 5:07 The dynamic of the Pipsnacks team, and how the family feel comes through in their brand. 6:35 How Pipcorn ended up being one of Oprah’s favorite things. 9:40 How the team dealt with their site crashing during their big moment. 12:06 Pipsnacks on the power of their brand values. 15:08  Links  Pipsnacks Pipsnacks' new Bigs and Littles products Jeff on LinkedIn Jen on LinkedIn Teresa on LinkedIn  Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.   Brand Builder is presented by SnackNation.

It was a once in a lifetime break. Just four months into launching their business, a chance encounter and a random act of kindness helped land Pipsnacks a coveted spot in Oprah’s “Favorite Things” episode. This meant massive exposure and the halo effect that only comes from the one and only Lady O. But elation quickly turned to devastation during the first airing. Within five seconds of their logo flashing on the screen, the influx of traffic crashed the company’s home made site. Pipsnacks are best known as the makers of Pipcorn, the delicious, artisanal mini popcorn that not only tastes great, but that's easier on the stomach and teeth thanks to a more delicate hull. On this week’s Brand Builder, we are fortunate to have all three of Pipsnacks’ founders - siblings Jeff and Jen Martin and Jeff’s wife Teresa - to tell the incredible Pipsnacks story, including how they landed on Oprah’s radar, and how they went about assembling a brand and a culture that could weather all the ups and downs of CPG entrepreneurship. In this episode, you will learn the following takeaways: <ul> <li>Kindness really does count. While most brands would spend their time hunting for ways to get on TV with the biggest stars, Pipcorn found its way onto the main stage...through an everyday act of kindness.</li> <li>Power of brand.   How did this brand make popcorn one of the trendiest snacks in the industry? Hint - it's all about brand.</li> <li>Tell the right story. Good storytelling should be a part of every single interaction, whether that’s approaching a potential distribution partner, an investor, or even just a vendor you want to work with.  </li> </ul> Jump to <ul> <li>How Jeff and Jen Martin discovered Pipsnacks' signature product - Pipcorn. 3:00</li> <li>The moment Jen, Jeff, and Theresa decided to get serious and go into business together. 4:30</li> <li>How the Pipsnacks team knew they were on to something big. 5:07</li> <li>The dynamic of the Pipsnacks team, and how the family feel comes through in their brand. 6:35</li> <li>How Pipcorn ended up being one of Oprah’s favorite things. 9:40</li> <li>How the team dealt with their site crashing during their big moment. 12:06</li> <li>Pipsnacks on the power of their brand values. 15:08</li> </ul> Links <ul> <li><a href="https://www.pipsnacks.com/" rel="nofollow" target="_blank">Pipsnacks</a></li> <li><a href="https://www.pipsnacks.com/collections/bigs-littles" rel="nofollow" target="_blank">Pipsnacks' new Bigs and Littles products</a></li> <li><a href="https://www.linkedin.com/in/jeff-martin-6a5b838b/" rel="nofollow" target="_blank">Jeff on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/jennifer-martin-156a32a7/" rel="nofollow" target="_blank">Jen on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/teresa-tsou-10348613/" rel="nofollow" target="_blank">Teresa on LinkedIn</a></li> </ul> Have an idea for the show? Drop us a line! <a href="mailto:Brandbuilder@snacknation.com">Brandbuilder@snacknation.com</a>.  Brand Builder is presented by <a href="http://www.snacknation.com/" rel="nofollow" target="_blank">SnackNation</a>.

How Pipsnacks Got Oprah Winfrey and Mark Cuban Excited About Popcorn, w/ Co-Founders Jeff Martin, Jen Martin, and Teresa Tsou