Jon Falgate's guest appearances

Jon Falgate

Marketing Meetup Podcast

Chris Smith

Rory Sutherland

Bryony Thomas

Jay Acunzo

Rand Fishkin

Hannah Anderson

Oscar Trimboli

Carrie Rose

Rachel Jones

Rob Lawrence

Chris Williams

Alex Cooper

Sarah Roberts

Dave Collins

Matt Davies

OwlTail

You don't list all your awards and service to every customer who walks through your shop door, so why would you do it on your website?In this common sense talk, Jon Falgate - Head of Organic Search at Further, discusses what you should be thinking about when you are writing your website copy, and how to structure this in such a way that you customer feels like they are getting the right answer from you. You know... like an actual conversation.

You don't list all your awards and service to every customer who walks through your shop door, so why would you do it on your website?<br>In this common sense talk, Jon Falgate - Head of Organic Search at Further, discusses what you should be thinking about when you are writing your website copy, and how to structure this in such a way that you customer feels like they are getting the right answer from you. You know... like an actual conversation.

SEO: From keywords to conversations - Jon Falgate, Further