Troy Scheer's guest appearances

Troy Scheer

BJJ EH's podcast

Auto Remarketing Podcast

Strategy with Jason

The KPI Cafe

Bob Lanham

Joe Vitale

Matt Wilson

Eric Johnson

Jason Harris

Jeff Allen

Matt Smith

Jim Johnson

Tim Cox

Dan Kennedy

John Lilly

Kyle Petty

Brian Reed

Matt Murray

Jeff Martin

OwlTail

April Simmons

Can you define your organization's culture?Is the culture creating positive outcomes for your business?Culture is often a difficult aspect to manage because there are so many elements that comprise it, both tangible and intangible. While it starts at the top of the organization to align culture with core values, ever single member of your organization contributes towards culture and participates within it.To discuss this in greater detail, the KPI Cafe brings two new guests to share their perspectives built from years as leaders inside the automotive industry: April Simmons, Corporate Internet and Marketing Director at Horne Automotive, and Troy Scheer, an agile Chief Marketing Officer and dealership consultant. From building culture to identifying red flags to ensuring more inclusivity, April and Troy offer up myriad perspectives and insights that can help you simply just assess if your culture's effectiveness or even help you ask the right questions to start building a true culture that serves your people. In addition to insights from these two, we're continuing with our new segment "What's Going on in Auto?" with Reunion Marketing's CEO Dave Spannhake diving into the many big changes in automotive at large. Here's what you can expect to learn:What's Going on in Auto?: At Large w/ Dave Spannhake 2020-202116-17 Mil Projections 2023Similar Lessons to Great RecessionPosition to AnticipateAbandonment of FLOCBuilding Ecosystems to Combat Reduced TargetingFixed Operations MarketingCatching up with April Simmons What Troy Scheer Has Been Up to in 2022 From Where Do You Derive a Business' Culture? Top-DownSeeing People Impact Culture Sprinkles, Not the CoreNot Training Managers to be ManagersOne Perk Doesn't Fit AllOne-on-One TimeCut the CancerWhat Can Be Done to Improve Culture? Treat Employees as We Want Customers Treated"Parenting" / Human Principles"I Work for My Team"Coaching PerspectiveCause-Effect of RetentionCOVID StoryIdentifying Culture Red-Flags / Re-Fresh Catch While SmallNever Step Too Far AwayNumbers Never LieWalk ThroughHow to Make Sure Culture is Inclusive Mini-MentorshipUnderstanding Role in OrganizationClarity

Can you define your organization's culture? Is the culture creating positive outcomes for your business? Culture is often a difficult aspect to manage because there are so many elements that comprise it, both tangible and intangible. While it starts at the top of the organization to align culture with core values, ever single member of your organization contributes towards culture and participates within it. To discuss this in greater detail, the KPI Cafe brings two new guests to share their perspectives built from years as leaders inside the automotive industry: April Simmons, Corporate Internet and Marketing Director at Horne Automotive, and Troy Scheer, an agile Chief Marketing Officer and dealership consultant.  From building culture to identifying red flags to ensuring more inclusivity, April and Troy offer up myriad perspectives and insights that can help you simply just assess if your culture's effectiveness or even help you ask the right questions to start building a true culture that serves your people.  In addition to insights from these two, we're continuing with our new segment "What's Going on in Auto?" with Reunion Marketing's CEO Dave Spannhake diving into the many big changes in automotive at large.  Here's what you can expect to learn: What's Going on in Auto?: At Large w/ Dave Spannhake <ul><li>2020-2021</li><li>16-17 Mil Projections 2023</li><li>Similar Lessons to Great Recession</li><li>Position to Anticipate</li><li>Abandonment of FLOC</li><li>Building Ecosystems to Combat Reduced Targeting</li><li>Fixed Operations Marketing</li></ul> Catching up with April Simmons  What Troy Scheer Has Been Up to in 2022  From Where Do You Derive a Business' Culture? <ul><li>Top-Down</li></ul>Seeing People Impact Culture <ul><li>Sprinkles, Not the Core</li><li>Not Training Managers to be Managers</li><li>One Perk Doesn't Fit All</li><li>One-on-One Time</li><li>Cut the Cancer</li></ul>What Can Be Done to Improve Culture? <ul><li>Treat Employees as We Want Customers Treated</li><li>"Parenting" / Human Principles</li><li>"I Work for My Team"</li><li>Coaching Perspective</li><li>Cause-Effect of Retention</li><li>COVID Story</li></ul>Identifying Culture Red-Flags / Re-Fresh <ul><li>Catch While Small</li><li>Never Step Too Far Away</li><li>Numbers Never Lie</li><li>Walk Through</li></ul>How to Make Sure Culture is Inclusive <ul><li>Mini-Mentorship</li><li>Understanding Role in Organization</li><li>Clarity</li></ul>

Setting the Stage to Define and Improve Your Culture w/ Troy Scheer and April Simmons

Binary Automotive Solutions chief marketing officer Troy Scheer is back on the show to talk more about social listening and how it can help dealers prevent future problems, lessons learned from 2020, new programs at Binary and much more. Plus, Troy shares a bit about his new podcast, "Culture of Value."

Troy Scheer of Binary Automotive Solutions

What is social listening and how does it apply to the automotive industry? And how is it different than social media metrics? Troy Scheer, chief marketing officer at Binary Automotive Solutions, examines that and more in this episode.

'Social Listening'  with Troy Scheer of Binary Automotive Solutions