Catriona Burgess's guest appearances

Catriona Burgess

Australian Design Radio

The Elephant In The Room Property Podcast | Inside Australian Real Estate

James Victore

Matt Jackson

Jessica Hische

Timothy Goodman

Ian Anderson

Matt Haynes

Justin Smith

Ben Kingsley

Chris Maclean

Vince Frost

Dan Stiles

Michael Yardney

Dave Foster

Matt Knight

Gemma O'Brien

OwlTail

Catriona Burgess is Strategy Director at the Frost Collective. Cat’s worked on Australia's largest urban renewal projects including Central Park, Green Square, Key Quarter, Darwin Waterfront &amp; Australian Technology Park, as well as international projects in China, Korea, &amp; Auckland. We discussed a designer's role including:  Why designers look to market buildings to connect with your emotion. Social media strategies that cost you money by targeting social proof &amp; subconscious decision making. The theatrical &amp; engaging world of display suites - is the glossy brochure finally dead? How buying in 1st &amp; 2nd stages of a development can impact growth. Will AI transform the way people buy property? Sustainability - what housing model should we live in &amp; how efficient is it for our city?  Visionary things happening on the fringe of Sydney.  Once again, we gain a greater understanding of how the psychological &amp; emotional side of us is targeted in a property transaction.  WEBSITE LINKS:Catriona Burgess - Frost Collective Download the transcript:www.theelephantintheroom.com.au/podcasts/079 Work with Veronica? info@gooddeeds.com.auWork with Chris? hello@wealthful.com.au See omnystudio.com/listener for privacy information.

Catriona Burgess is Strategy Director at the Frost Collective. Cat’s worked on Australia's largest urban renewal projects including Central Park, Green Square, Key Quarter, Darwin Waterfront &amp; Australian Technology Park, as well as international projects in China, Korea, &amp; Auckland. We discussed a designer's role including: <ul> <li>Why designers look to market buildings to connect with your emotion.</li> <li>Social media strategies that cost you money by targeting social proof &amp; subconscious decision making.</li> <li>The theatrical &amp; engaging world of display suites - is the glossy brochure finally dead?</li> <li>How buying in 1st &amp; 2nd stages of a development can impact growth.</li> <li>Will AI transform the way people buy property?</li> <li>Sustainability - what housing model should we live in &amp; how efficient is it for our city? </li> <li>Visionary things happening on the fringe of Sydney.</li> </ul> Once again, we gain a greater understanding of how the psychological &amp; emotional side of us is targeted in a property transaction.  WEBSITE LINKS:<a href="https://www.frostcollective.com.au/urbanite" rel="nofollow" target="_blank">Catriona Burgess - Frost Collective</a> Download the transcript:<a href="http://www.theelephantintheroom.com.au/podcasts/079" rel="nofollow" target="_blank">www.theelephantintheroom.com.au/podcasts/079</a> Work with Veronica? <a href="mailto:info@gooddeeds.com.au">info@gooddeeds.com.au</a>Work with Chris? <a href="mailto:hello@wealthful.com.au">hello@wealthful.com.au</a> See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Catriona Burgess | Marketing that makes you believe you can live the dream!

Growing up in a house designed by Phillip Cox, with Marimekko curtains and with a reconditioned printing press in her house, it’s not surprising that Cat eventually found her way into the design world, but the beginning of her career started her off on a different journey. From a Journalist at channel 7 to public affairs roles with Sydney Water and government organisations she eventually, perhaps inevitably made her way to Emery Vincent where she has spent 15 years and what is now called Frost Collective.We spoke about purposeful brands and the importance of ideas, we spoke about the shift away from the industrial model of the past to today’s connection economy. We also spoke about equality in the workplace, embracing flexible and inclusive work schedules and how far we’ve come from needing employees to be chained to a desk to add value to a business. Head to ausdesignradio.com to listen now or subscribe using any podcast app. Shout out to Guest Host Josie Young, Streamtime for lending us their studio to record and supporting us this year.Catriona Burgesstwitter.com/catsydney instagram.com/catsydneyJosie Younghttp://josieyoung.co instagram.com/josieyoung twitter.com/josieyoung_Cat’s Defrost Talkyoutube.com/watch?v=KfjofeoU7xECox Architecturecoxarchitecture.com.auMarimekkomarimekko.comSeth Godinsethgodin.strikingly.comSheryl Sandbergamazon.com/Sheryl-SandbergRoxane Gay – Bad Feministgoodreads.com/book/show/18813642-bad-feministMassimo Vignellieyeondesign.aiga.org/massimo-vignelli-design-quote-if-you-do-it-right-it-will-last-foreverThe Design Conferencethedesignconference.com.au--- Send in a voice message: https://podcasters.spotify.com/pod/show/australian-design-radio/message

Growing up in a house designed by Phillip Cox, with Marimekko curtains and with a reconditioned printing press in her house, it’s not surprising that Cat eventually found her way into the design world, but the beginning of her career started her off on a different journey. From a Journalist at channel 7 to public affairs roles with Sydney Water and government organisations she eventually, perhaps inevitably made her way to Emery Vincent where she has spent 15 years and what is now called Frost Collective. We spoke about purposeful brands and the importance of ideas, we spoke about the shift away from the industrial model of the past to today’s connection economy. We also spoke about equality in the workplace, embracing flexible and inclusive work schedules and how far we’ve come from needing employees to be chained to a desk to add value to a business. Head to <a href="http://ausdesignradio.com" rel="nofollow" target="_blank">ausdesignradio.com</a> to listen now or subscribe using any podcast app. Shout out to Guest Host Josie Young, Streamtime for lending us their studio to record and supporting us this year. Catriona Burgess <a href="http://twitter.com/catsydney" rel="nofollow" target="_blank">twitter.com/catsydney</a> <a href="http://instagram.com/catsydney" rel="nofollow" target="_blank">instagram.com/catsydney</a> Josie Young <a href="http://josieyoung.co" rel="nofollow" target="_blank">http://josieyoung.co</a> <a href="http://instagram.com/josieyoung" rel="nofollow" target="_blank">instagram.com/josieyoung</a> <a href="http://twitter.com/josieyoung_" rel="nofollow" target="_blank">twitter.com/josieyoung_</a> Cat’s Defrost Talk <a href="http://youtube.com/watch?v=KfjofeoU7xE" rel="nofollow" target="_blank">youtube.com/watch?v=KfjofeoU7xE</a> Cox Architecture <a href="http://coxarchitecture.com.au" rel="nofollow" target="_blank">coxarchitecture.com.au</a> Marimekko <a href="http://marimekko.com" rel="nofollow" target="_blank">marimekko.com</a> Seth Godin <a href="http://sethgodin.strikingly.com" rel="nofollow" target="_blank">sethgodin.strikingly.com</a> Sheryl Sandberg <a href="http://amazon.com/Sheryl-Sandberg" rel="nofollow" target="_blank">amazon.com/Sheryl-Sandberg</a> Roxane Gay – Bad Feminist <a href="http://goodreads.com/book/show/18813642-bad-feminist" rel="nofollow" target="_blank">goodreads.com/book/show/18813642-bad-feminist</a> Massimo Vignelli <a href="http://eyeondesign.aiga.org/massimo-vignelli-design-quote-if-you-do-it-right-it-will-last-forever" rel="nofollow" target="_blank">eyeondesign.aiga.org/massimo-vignelli-design-quote-if-you-do-it-right-it-will-last-forever</a> The Design Conference <a href="http://thedesignconference.com.au" rel="nofollow" target="_blank">thedesignconference.com.au</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/australian-design-radio/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/australian-design-radio/message</a>

EP74 with Catriona Burgess on Ideas and Purpose