Rebekah Ho's guest appearances

Rebekah Ho

Waves

Caroline Carter

Taylor Loren

Ingrid Nilsen

Lindsay Piper Shaw

Ben Crudo

Jay McDonald

Kayley Reed

Mike Germano

Viktor Radics

Katherine Andrikopoulos

Gary Williams

Alicia Johnston

Alyssa Yuhas

Karen Rosalie

Mitzi Payne

OwlTail

Today we’re joined by Rebekah Ho, former senior social media executive at Hypebae, as she shares about managing a community of over one million followers, operating on a 24-hour news cycle, and launching the HYPEBAE Beauty social media channels from scratch. As the female offshoot of HYPEBEAST, HYPEBAE had to carve out its own niche as a new addition to the brand and find a way to reach women despite beginning with a predominantly male audience. Rebekah walks us through the strategies and adjustments her team used in order to engage female like-minded audiences, disrupt beauty norms, and weed out the trolls.Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).  For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Today we’re joined by Rebekah Ho, former senior social media executive at Hypebae, as she shares about managing a community of over one million followers, operating on a 24-hour news cycle, and launching the HYPEBAE Beauty social media channels from scratch. As the female offshoot of HYPEBEAST, HYPEBAE had to carve out its own niche as a new addition to the brand and find a way to reach women despite beginning with a predominantly male audience. Rebekah walks us through the strategies and adjustments her team used in order to engage female like-minded audiences, disrupt beauty norms, and weed out the trolls.Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade.<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWI1NkUxRnZmaExyczFLbFlJQmk2eUlWd282UXxBQ3Jtc0tuVU9fOVVoN3NXMldWSElORVYxSExqV3N4ZXdTTUhIZzNUQkpRQWFfRENWc2lhU0JDTnVzWk5jTkNWNDZrTkxKdEZxYnpuZnY0Ym1EMFJPQy16amppNW5rRzM0NW9aWVl3V3JIMUQ0Q252V2NBNHJMQQ&amp;q=https%3A%2F%2Fwww.arcadearcade.ca%2F&amp;v=JGykvw-xwCQ" rel="nofollow" target="_blank"> https://www.arcadearcade.ca/</a>

S01 E04: Managing 1 million Instagram followers with HYPEBAE Social Media Executive, Rebekah Ho