Tait Ischia's guest appearances

Tait Ischia

The Readings Podcast

MATE: Marketing, Advertising, Technology and Entrepreneurship

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OwlTail

Tait Ischia in conversation about his publishing journey and bestselling book, Copywrong to Copywriter.

Tait Ischia in conversation

Copywriters of the future! If you’d like to stay relevant, charge more and harness the power of Artificial Intelligence and human-centred design to help you write your copy, this is the podcast for you! Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Copywriters of the future! If you’d like to stay relevant, charge more and harness the power of Artificial Intelligence and human-centred design to help you write your copy, this is the podcast for you! <a href="https://www.writerscentre.com.au/blog/copywriter-ep-050/" rel="nofollow" target="_blank">Read the show notes</a> This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/" rel="nofollow" target="_blank">WritersCentre.com.au</a> Join our community of copywriters at <a href="http://copyclub.com.au/" rel="nofollow" target="_blank">CopyClub.com.au</a>.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

COPYWRITER 050: How ChatGPT and human-centred design are changing the face of copywriting, with guest Tait Ischia

Tait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a successful content strategy, how to write copy that converts more customers and how to launch a crowdfunded book. We also have a few friendly arguments along the way. Like, does tone-of-voice even matter? And, how important is copy in this web-focused world? Tait Ischia recording MATE 020  Topics:  Are most copywriters trained in the field? What backgrounds do advertising copywriters have? Using proper grammar is still important when writing for advertising. Sometimes. Writing for yourself is just as crucial as writing for your audience How important is it to consider tone-of-voice when writing? What does that even mean? The definition of “Content Strategy”, as outlined by Kristina Halvorson in her book, Content Strategy for the Web. The real-world rivalry between Content Strategists and Marketers What is a website information architecture (IA)? Opinions on brands that use modern slang and memes in social media and advertising “Content is king”. Or is it? How feedback from people outside your bubble can be useful Tait explains why he wrote his book, Copywrong to copywriter. Strategy over style    Links:  Tait Ischia’s website Purchase Tait Ischia’s book: Copywrong to copywriter, by Tait Ischia.      Special thanks:  Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.    Connect with MATE:  Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook    MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with  in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 020 – Tait Ischia on content strategy and writing copy that converts sales appeared first on MATE podcast.

Tait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a successful content strategy, how to write copy that converts more customers and how to launch a crowdfunded book. We also have a few friendly arguments along the way. Like, does tone-of-voice even matter? And, how important is copy in this web-focused world? <a href="http://matepodcast.com/wp-content/uploads/2017/05/mate020-tait-ischia-photo-2400x1600.jpg" rel="nofollow" target="_blank"></a>Tait Ischia recording MATE 020 Topics: <ul> <li>Are most copywriters trained in the field? What backgrounds do advertising copywriters have?</li> <li>Using proper grammar is still important when writing for advertising. Sometimes.</li> <li>Writing for yourself is just as crucial as writing for your audience</li> <li>How important is it to consider tone-of-voice when writing? What does that even mean?</li> <li>The definition of “Content Strategy”, as outlined by Kristina Halvorson in her book, <a href="http://contentstrategy.com/book.html" rel="nofollow" target="_blank">Content Strategy for the Web</a>.</li> <li>The real-world rivalry between Content Strategists and Marketers</li> <li>What is a website information architecture (IA)?</li> <li>Opinions on brands that use modern slang and memes in social media and advertising</li> <li>“Content is king”. Or is it?</li> <li>How feedback from people outside your bubble can be useful</li> <li>Tait explains why he wrote his book, <a href="http://copygui.de/" rel="nofollow" target="_blank">Copywrong to copywriter</a>.</li> <li>Strategy over style</li> </ul> Links: <ul> <li><a href="http://taitischia.com/" rel="nofollow" target="_blank">Tait Ischia’s website</a></li> <li>Purchase Tait Ischia’s book: <ul> <li><a href="http://copygui.de/" rel="nofollow" target="_blank">Copywrong to copywriter</a>, by Tait Ischia.</li> </ul> </li> </ul> Special thanks: <ul> <li>Editing by Josh Armour, from <a href="https://www.facebook.com/ArmourPod" rel="nofollow" target="_blank">ArmourPod Productions</a>.</li> <li>Podcast logo cover artwork by <a href="http://www.courtneycarman.com/" rel="nofollow" target="_blank">Courtney Carman</a></li> <li>Music from <a href="http://www.nin.wiki/Ghosts" rel="nofollow" target="_blank">“Ghosts I–IV” by Nine Inch Nails</a>, used under a <a href="http://www.nin.wiki/Ghosts#Album_Credits" rel="nofollow" target="_blank">Creative Commons licence</a>.</li> </ul> Connect with MATE: <ul> <li>Subscribe on <a href="https://itunes.apple.com/au/podcast/mate-marketing-advertising/id1108463791?mt=2&amp;at=1001lo7u&amp;ct=episode-shownotes" rel="nofollow" target="_blank">iTunes</a></li> <li>Subscribe on <a href="http://www.stitcher.com/s?fid=88855&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a></li> <li>Subscribe to the <a href="http://matepodcast.com/feed/podcast/" rel="nofollow" target="_blank">RSS feed</a></li> <li>MATE podcast <a href="http://matepodcast.com/" rel="nofollow" target="_blank">website</a></li> <li>Follow us on <a href="https://twitter.com/matepodcast" rel="nofollow" target="_blank">Twitter</a></li> <li>Like us on <a href="https://www.facebook.com/matepodcast/" rel="nofollow" target="_blank">Facebook</a></li> </ul> MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by <a href="http://adamjaffrey.com/?utm_source=matepodcast.com&amp;utm_medium=referral&amp;utm_content=episode-textlink" rel="noopener nofollow" target="_blank">Adam Jaffrey: Digital Strategist and Entrepreneur</a>. Made with in Melbourne, Australia. MATE podcast is a production by <a href="https://wavelengthcreative.com/?utm_source=matepodcast.com&amp;utm_medium=referral&amp;utm_content=episode-textlink" rel="noopener nofollow" target="_blank">branded podcast agency Wavelength Creative</a>. The post <a href="https://matepodcast.com/2017/05/09/mate-020-tait-ischia-on-content-strategy-and-writing-copy-that-converts-sales/" rel="nofollow" target="_blank">MATE 020 – Tait Ischia on content strategy and writing copy that converts sales</a> appeared first on <a href="https://matepodcast.com" rel="nofollow" target="_blank">MATE podcast</a>.

MATE 020 – Tait Ischia on content strategy and writing copy that converts sales