George Michie's guest appearances

George Michie

Digital Marketing Radio

E-commerce Podcast : Hear from Ecommerce Experts and Learn How to Succeed in Online Retailing

PPC Rockstars

Tomatin Whisky: The Softer Side Sessions

Men's Radio Station

Dave Chesson

Alex Williams

Chris Ducker

Stephen Christopher

Guy Kawasaki

Tom Schwab

Derek Murphy

Oli Gardner

John Lee Dumas

Mark Zuckerberg

Mike Russell

Phil Pallen

Jeff Sauer

Chris Smith

Russ Perry

OwlTail

In this episode Scott is joined by one of the London whisky scene's most loved characters; George Michie.   Out with lock down, George is the General Manager at Soho Whisky Club and a regular judge at the World Whisky Awards.  He talked about his whisky journey, his experience of running (and the benefits of being part of) a whisky club and the whisky community in London.

In this episode Scott is joined by one of the London whisky scene's most loved characters; George Michie.   Out with lock down, George is the General Manager at Soho Whisky Club and a regular judge at the World Whisky Awards.  He talked about his whisky journey, his experience of running (and the benefits of being part of) a whisky club and the whisky community in London.

#7 - George Michie, Soho Whisky Club

David Bain: How has pay-per-click search changed over the last few years? What is attribution modeling and how will attribution modeling impact paid search and SEO in the future? Those are just three of the questions that I'm going to be asking today's special guest, George Michie. George, welcome to DMR.George Michie: Thanks, David. It's great to be here.David Bain: Oh, great to have you here. Thank you very much for joining us. George is the Co-Founder and Chief Marketing Scientist at RKG, an industry leader in search and performance marketing. George is a member of Google's Performance Marketing Council and a longstanding contributor to Search Engine Land. Chief Marketing Scientist. That sounds interesting.George Michie: Yeah, it's a big title to live up to but ... I'll call it aspirational if nothing else.David Bain: It certainly intrigued me. What does it involve? What would you say your role involves in a daily basis?George Michie: I think our view is that marketing in general should be approached as a data-driven science. That we ought to apply testing methodology as you do in science. That we ought to judge performance based on metrics rather than based on strategic opinions that creative guys come up with. Creative is an incredibly important piece of marketing, but whether it works or not is something that data should determine, not the highest paid person in the room.

David Bain: How has pay-per-click search changed over the last few years? What is attribution modeling and how will attribution modeling impact paid search and SEO in the future? Those are just three of the questions that I'm going to be asking today's special guest, George Michie. George, welcome to DMR. George Michie: Thanks, David. It's great to be here. David Bain: Oh, great to have you here. Thank you very much for joining us. George is the Co-Founder and Chief Marketing Scientist at RKG, an industry leader in search and performance marketing. George is a member of Google's Performance Marketing Council and a longstanding contributor to Search Engine Land. Chief Marketing Scientist. That sounds interesting. George Michie: Yeah, it's a big title to live up to but ... I'll call it aspirational if nothing else. David Bain: It certainly intrigued me. What does it involve? What would you say your role involves in a daily basis? George Michie: I think our view is that marketing in general should be approached as a data-driven science. That we ought to apply testing methodology as you do in science. That we ought to judge performance based on metrics rather than based on strategic opinions that creative guys come up with. Creative is an incredibly important piece of marketing, but whether it works or not is something that data should determine, not the highest paid person in the room.

DMR #2: George Michie – How does attribution modeling impact paid search?

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews George Michie, CEO of The Rimm Kaufman Group, provider of data-driven online marketing solutions to online businesses. George discusses the challenges with attribution for multichannel companies and how they can handle some of those complicated online and offline interactions. He also touches on the value of knowing the products with higher margins and how it will pay off to be more aggressive with paid search ads for those products over others. Tune in to find out more! Length: 23 mins 31 secs Transcript: George Michie from The Rimm Kaufman Group

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of <a href="http://www.sli-systems.com" rel="nofollow" target="_blank">SLI Systems</a>, interviews George Michie, CEO of <a href="http://www.rimmkaufman.com/" rel="nofollow" target="_blank">The Rimm Kaufman Group</a>, provider of data-driven online marketing solutions to online businesses. George discusses the challenges with attribution for multichannel companies and how they can handle some of those complicated online and offline interactions. He also touches on the value of knowing the products with higher margins and how it will pay off to be more aggressive with paid search ads for those products over others. Tune in to find out more! Length: 23 mins 31 secs <a href="http://uspodcastsli.wpengine.com/george-michie-from-the-rimm-kaufman-group-podcast-transcript" rel="nofollow" target="_blank">Transcript: George Michie from The Rimm Kaufman Group</a>

George Michie from The Rimm Kaufman Group