Paul Gaudette's guest appearances

Paul Gaudette

Ponderings from the Perch

Data Gurus

Starting with One Podcast

Success Leaves Clues with Robin Bailey and Al McDonald

Happy Market Research Podcast

OwlTail

We welcome returning guest Paul Gaudette, Co-Founder &amp; CEO at Dig Insights, helping businesses turn consumer, category &amp; brand insights into growth strategies. DIG continues to be one of the fastest growing consumer insights companies in Canada, and has been recognized as one of the most innovative research companies globally.Paul discusses the core elements of their organizational culture, leadership style, and employee engagement that continue to make DIG an employer of choice in their space and explains ways to adapt in order to serve your employees better.He also introduces their newest innovative platform, Upsiide, that helps researchers and marketers screen ideas, assess concepts, and innovate more effectively.Sponsored by Aria Benefits and Life &amp; Legacy Advisory Group

We welcome returning guest Paul Gaudette, Co-Founder &amp; CEO at Dig Insights, helping businesses turn consumer, category &amp; brand insights into growth strategies. DIG continues to be one of the fastest growing consumer insights companies in Canada, and has been recognized as one of the most innovative research companies globally. Paul discusses the core elements of their organizational culture, leadership style, and employee engagement that continue to make DIG an employer of choice in their space and explains ways to adapt in order to serve your employees better. He also introduces their newest innovative platform, Upsiide, that helps researchers and marketers screen ideas, assess concepts, and innovate more effectively. Sponsored by Aria Benefits and Life &amp; Legacy Advisory Group

Success Leaves Clues: Ep. 79 – with guest Paul Gaudette, CEO & Co-founder at DIG Insights

We welcome returning guest Paul Gaudette, Co-Founder &amp; CEO at Dig Insights, helping businesses turn consumer, category &amp; brand insights into growth strategies. DIG continues to be one of the fastest growing consumer insights companies in Canada, and has been recognized as one of the most innovative research companies globally. Paul discusses the core elements of their organizational culture, leadership style, and employee engagement that continue to make DIG an employer of choice in their space and explains ways to adapt in order to serve your employees better. He also introduces their newest innovative platform, Upsiide, that helps researchers and marketers screen ideas, assess concepts, and innovate more effectively. Sponsored by Aria Benefits and Life &amp; Legacy Advisory Group 

We welcome returning guest <a href="https://www.linkedin.com/in/ACoAAABTcgYBF4BSatke8gr__0eVUKr_AXfOCMI" rel="nofollow" target="_blank">Paul Gaudette</a>, Co-Founder &amp; CEO at <a href="https://www.linkedin.com/company/dig-insights/" rel="nofollow" target="_blank">Dig Insights</a>, helping businesses turn consumer, category &amp; brand insights into growth strategies. DIG continues to be one of the fastest growing consumer insights companies in Canada, and has been recognized as one of the most innovative research companies globally. Paul discusses the core elements of their organizational culture, leadership style, and employee engagement that continue to make DIG an employer of choice in their space and explains ways to adapt in order to serve your employees better. He also introduces their newest innovative platform, <a href="https://www.linkedin.com/company/upsiide/" rel="nofollow" target="_blank">Upsiide</a>, that helps researchers and marketers screen ideas, assess concepts, and innovate more effectively. Sponsored by <a href="https://www.linkedin.com/company/aria-benefits/" rel="nofollow" target="_blank">Aria Benefits</a> and <a href="https://www.linkedin.com/company/life-legacy-advisory-group/" rel="nofollow" target="_blank">Life &amp; Legacy Advisory Group </a>

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Paul Online: Paul Gaudette, CEO &amp; Co-Founder at Dig InsightsLinkedIn: https://www.linkedin.com/in/paulgaudette-dig/ Company: https://diginsights.com/ Email: paul@diginsights.comFind Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by:The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time onlineNEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation.If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketingHubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: <a href="https://events.greenbook.org/iiex-north-america" rel="nofollow" target="_blank">https://events.greenbook.org/iiex-north-america</a>  Find Paul Online: Paul Gaudette, CEO &amp; Co-Founder at Dig InsightsLinkedIn: <a href="https://www.linkedin.com/in/paulgaudette-dig/" rel="nofollow" target="_blank">https://www.linkedin.com/in/paulgaudette-dig/</a> Company: <a href="https://diginsights.com/" rel="nofollow" target="_blank">https://diginsights.com/</a> Email: paul@diginsights.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazilTwitter:" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazilTwitter:</a> <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a> LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a> Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a> Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  Music:  “Clap Along” by Auditionauti: <a href="https://audionautix.com" rel="nofollow" target="_blank">https://audionautix.com</a>  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: <a href="http://broad.msu.edu/marketing" rel="nofollow" target="_blank">broad.msu.edu/marketing</a> HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit <a href="http://hubux.com" rel="nofollow" target="_blank">hubux.com</a>.

Ep. 539 – IIEX 2022 North America Conference Series: Paul Gaudette, CEO & Co-Founder at Dig Insights

Our guest today is Paul Gaudette, Founder &amp; CEO of Dig Insights.Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings delivering Market Insights, Data Science, Evaluation, and their proprietary ideation solution called Upsiide. Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University.Find Paul Online:LinkedIn: https://www.linkedin.com/in/paulgaudette-dig/?originalSubdomain=ca Company: https://www.diginsights.com/ Find Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by:The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time onlineNEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation.If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketingHubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.[00:00:00]Jamin Brazil: Hey, everyone. I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Paul Gaudette, founder and CEO of Dig Insights. Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings, delivering market insights, data science, evaluations, and a proprietary ideation solution that's called Upsiide. That's with two Is. Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University. Paul, welcome to the Happy Market Research Podcast.[00:00:39]Paul Gaudette: Thanks very much for having me.[00:00:44]Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research program and HubUX. The Michigan State University's Master of Science in Marketing Research program delivers the number one-ranked Insights and Analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Let's start with some context. Tell us a little bit about your parents and how they inform what you do today.[00:02:03]Paul Gaudette: Oh, going right into the parent question, eh?[00:02:05]Jamin Brazil: Mm-hmm.[00:02:05]Paul Gaudette: Wow. Some deep wounds you're uncovering already.[00:02:12]Jamin Brazil: We have had people answer that question. It's actually kind of interesting you bring up the deep wounds. Most of the time, it's relatively surface level. I'm excited to hear how you're going to answer it.

Our guest today is Paul Gaudette, Founder &amp; CEO of Dig Insights. Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings delivering Market Insights, Data Science, Evaluation, and their proprietary ideation solution called Upsiide.  Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University. Find Paul Online: LinkedIn: <a href="https://www.linkedin.com/in/paulgaudette-dig/?originalSubdomain=ca" rel="nofollow" target="_blank">https://www.linkedin.com/in/paulgaudette-dig/?originalSubdomain=ca</a> Company: <a href="https://www.diginsights.com/" rel="nofollow" target="_blank">https://www.diginsights.com/</a>  Find Jamin Online: Email: jamin@happymr.com LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazilTwitter:" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazilTwitter:</a> <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a> LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a> Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a> Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  Music:  “Clap Along” by Auditionauti: <a href="https://audionautix.com" rel="nofollow" target="_blank">https://audionautix.com</a>  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: <a href="http://broad.msu.edu/marketing" rel="nofollow" target="_blank">broad.msu.edu/marketing</a> HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit <a href="http://hubux.com" rel="nofollow" target="_blank">hubux.com</a>. [00:00:00]Jamin Brazil: Hey, everyone. I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Paul Gaudette, founder and CEO of Dig Insights. Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings, delivering market insights, data science, evaluations, and a proprietary ideation solution that's called Upsiide. That's with two Is. Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University. Paul, welcome to the Happy Market Research Podcast.[00:00:39]Paul Gaudette: Thanks very much for having me.[00:00:44]Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research program and HubUX. The Michigan State University's Master of Science in Marketing Research program delivers the number one-ranked Insights and Analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit <a href="http://hubux.com" rel="nofollow" target="_blank">hubux.com</a>. Let's start with some context. Tell us a little bit about your parents and how they inform what you do today.[00:02:03]Paul Gaudette: Oh, going right into the parent question, eh?[00:02:05]Jamin Brazil: Mm-hmm.[00:02:05]Paul Gaudette: Wow. Some deep wounds you're uncovering already.[00:02:12]Jamin Brazil: We have had people answer that question. It's actually kind of interesting you bring up the deep wounds. Most of the time, it's relatively surface level. I'm excited to hear how you're going to answer it.

Ep. 514 – Paul Gaudette, Founder & CEO of Dig Insights, on How the Demand for Sample is Changing is 2022

Today, we have the second part of the podcast series Data Gurus for IEX. We have been focusing on the concept of the last mile. In our industry, the last mile relates to empowering and getting the insights and value that clients want to get from research.Today, we invited Paul Gaudette, the co-founder of Dig Insights, to give us his perspective on how he looks at his clients from that perspective, to be able to empower and enable his client base to garner the value they need.BioPaul Gaudette is co-founder of Dig Insights, Toronto-based consumer insights, and technology company. Started 10 years ago, Dig continues to be one of the fastest-growing insights companies and has been rated as one of the most innovative research companies globally for the past four years. Paul has worked in the industry for over 15 years and has led/executed projects for clients across a range of industries (including CPG, QSR, Technology, Financial, Retail, Alcohol, and Cannabis). He is a strategic thinker with an analytical background; a combination that allows him to understand complex business issues and address them creatively. A passion for strategy and innovation lead Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes private equity investment opportunities, acquisition opportunities for geographic and portfolio expansion, and additional revenue-generating opportunities within Dig’s current operations.Paul’s backgroundPaul’s background was mostly educational before he got into market research. He did a business degree, followed by a master’s degree in strategic management. He then joined a company focused more on the innovation side of consumer insights. It was from there that he started Dig Insights, ten years ago.Starting Dig InsightsHe started Dig Insights because he saw a need in the market to focus more on consumer behaviors rather than attitude. It was almost a game-changer at the time.ExpertiseTheir expertise since their inception was around their sophisticated knowledge of data and their analytics capabilities.Dig Insights Dig Insights is based in Toronto, and they have offices in Chicago, on the west coast of Canada, and in London. They are slowly migrating to the rest of the world.Client baseDig Insights typically serve Fortune 500-type clients. That is evolving, as there are currently two aspects to the business. One is the consulting side, where the majority of their work happens, and the other is more of a tech side.Tech platformDig Insights has developed a tech platform that is much more focused on early-stage innovation testing. Their clients range from McDonald’s, Pepsi, and global retail to small and medium enterprises that are looking to gain access to more cost-effective and faster insights through their tech platform.The consumer sideOn the consumer side, they are speaking to consumers and leveraging the technology that they use on a day-to-day basis to get that insight.The client-sideOn the client-side, they are speaking to clients as if they are running a business.A need in the marketplacePaul saw a need in the marketplace to develop a tool that would allow them to get those insights quicker, using technology that consumers were already familiar with, and delivering those insights to the clients faster.Playing in both placesThey made a strategic choice to play in both places, and they made an active effort to focus on the higher end customer work that was competing more with the big firms and also Accenture and Deloitte that were living in that space. That is where they built up their client base.Grow and scaleTo grow and scale, they needed to invest in some technology.Early-stage innovation testingThe technology that they are investing in, and developing, is in the early stage innovation testing area where t...

Today, we have the second part of the podcast series Data Gurus for IEX. We have been focusing on the concept of the last mile. In our industry, the last mile relates to empowering and getting the insights and value that clients want to get from research. Today, we invited Paul Gaudette, the co-founder of Dig Insights, to give us his perspective on how he looks at his clients from that perspective, to be able to empower and enable his client base to garner the value they need. Bio Paul Gaudette is co-founder of Dig Insights, Toronto-based consumer insights, and technology company. Started 10 years ago, Dig continues to be one of the fastest-growing insights companies and has been rated as one of the most innovative research companies globally for the past four years. Paul has worked in the industry for over 15 years and has led/executed projects for clients across a range of industries (including CPG, QSR, Technology, Financial, Retail, Alcohol, and Cannabis). He is a strategic thinker with an analytical background; a combination that allows him to understand complex business issues and address them creatively. A passion for strategy and innovation lead Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes private equity investment opportunities, acquisition opportunities for geographic and portfolio expansion, and additional revenue-generating opportunities within Dig’s current operations. Paul’s background Paul’s background was mostly educational before he got into market research. He did a business degree, followed by a master’s degree in strategic management. He then joined a company focused more on the innovation side of consumer insights. It was from there that he started Dig Insights, ten years ago. Starting Dig Insights He started Dig Insights because he saw a need in the market to focus more on consumer behaviors rather than attitude. It was almost a game-changer at the time. Expertise Their expertise since their inception was around their sophisticated knowledge of data and their analytics capabilities. Dig Insights  Dig Insights is based in Toronto, and they have offices in Chicago, on the west coast of Canada, and in London. They are slowly migrating to the rest of the world. Client base Dig Insights typically serve Fortune 500-type clients. That is evolving, as there are currently two aspects to the business. One is the consulting side, where the majority of their work happens, and the other is more of a tech side. Tech platform Dig Insights has developed a tech platform that is much more focused on early-stage innovation testing. Their clients range from McDonald’s, Pepsi, and global retail to small and medium enterprises that are looking to gain access to more cost-effective and faster insights through their tech platform. The consumer side On the consumer side, they are speaking to consumers and leveraging the technology that they use on a day-to-day basis to get that insight. The client-side On the client-side, they are speaking to clients as if they are running a business. A need in the marketplace Paul saw a need in the marketplace to develop a tool that would allow them to get those insights quicker, using technology that consumers were already familiar with, and delivering those insights to the clients faster. Playing in both places They made a strategic choice to play in both places, and they made an active effort to focus on the higher end customer work that was competing more with the big firms and also Accenture and Deloitte that were living in that space. That is where they built up their client base. Grow and scale To grow and scale, they needed to invest in some technology. Early-stage innovation testing The technology that they are investing in, and developing, is in the early stage innovation testing area where t...