Karoline Gross's guest appearances

Karoline Gross

Fashion Is Your Business - a retail technology podcast

Innovation Friday

The Catalysts Podcast

Adventures in Ventureland

Eamonn Carey

Jim Kite

Amy Williams

James Edwards

Chris Bello

Kim Nilsson

Dan Glazer

Wilson Sonsini

ANNETTE MULLER

Stephen Rapoport

Josh Graham

Rob Angel

Tom Eisenmann

Sean McKee

Vivian Nwakah

OwlTail

Meet Marketing Tech founder Karoline Gross, as we unpick her journey to create Smartzer. Smartzer solves one key challenge- making videos shoppable and interactive. Here we cover Smartzer's journey from side project to SaaS platform catering for huge brands like LVMH, Bulgari, Harvey Nichols, Addidas, Sephora, and many more. In this episode, hosted by Hattie Willis, we dive into the power of developing a "niche" proposition, moving from custom development to a scalable business model, retail trends to watch, and what's coming next in the marketing space. This episode is a great reminder of the power of reducing one key friction in the user journey to carve out space in a hotly contested industry.

Meet Marketing Tech founder Karoline Gross, as we unpick her journey to create Smartzer. Smartzer solves one key challenge- making videos shoppable and interactive. Here we cover Smartzer's journey from side project to SaaS platform catering for huge brands like LVMH, Bulgari, Harvey Nichols, Addidas, Sephora, and many more. In this episode, hosted by Hattie Willis, we dive into the power of developing a "niche" proposition, moving from custom development to a scalable business model, retail trends to watch, and what's coming next in the marketing space. This episode is a great reminder of the power of reducing one key friction in the user journey to carve out space in a hotly contested industry.

Meet Marketing Tech Founder, Karoline Gross

Together with Karoline Gross, we touched on some interesting themes: why networking is important, how did the pandemic affect Smartzer, or how to get contracts with big brands like Adidas, Sephora, and Burberry. Karoline graduated from pharmacology in London but she took a turn and got into the fashion industry. She moved to LA where she attended the New York film Academy and founded Black Pearl pictures, a video production company, focusing on documentaries related to the fashion industry. Now, she is based in London and is the founder and CEO of Smatzer, an interactive and shoppable video platform. Advice from Karoline: Really understand what is going on in each different part of the business. Books: The Lean Startup by Eric Ries contact Karoline via Linkedin: karolinegross or e-mail: karoline@smartzer.com more about the company: smartzer.com--- Send in a voice message: https://anchor.fm/innovationfriday/message

Together with <a href="https://www.linkedin.com/in/karoline-gross-47a2b124/" rel="noopener nofollow" target="_blank">Karoline Gross</a>, we touched on some interesting themes: why networking is important, how did the pandemic affect Smartzer, or how to get contracts with big brands like Adidas, Sephora, and Burberry. Karoline graduated from pharmacology in London but she took a turn and got into the fashion industry. She moved to LA where she attended the New York film Academy and founded Black Pearl pictures, a video production company, focusing on documentaries related to the fashion industry. Now, she is based in London and is the founder and CEO of <a href="https://www.smartzer.com/" rel="noopener nofollow" target="_blank">Smatzer</a>, an interactive and shoppable video platform. Advice from Karoline: Really understand what is going on in each different part of the business. Books: <a href="https://www.goodreads.com/book/show/10127019-the-lean-startup" rel="ugc noopener noreferrer nofollow" target="_blank">The Lean Startup</a> by Eric Ries contact Karoline via Linkedin: <a href="https://www.linkedin.com/in/karoline-gross-47a2b124/" rel="nofollow" target="_blank">karolinegross</a> or e-mail: karoline@smartzer.com more about the company: <a href="https://www.smartzer.com/" rel="nofollow" target="_blank">smartzer.com</a>--- Send in a voice message: <a href="https://anchor.fm/innovationfriday/message" rel="nofollow" target="_blank">https://anchor.fm/innovationfriday/message</a>

The importance of networking with Karoline Gross | EP.18

The Catalysts Podcast focuses on the key benefits of corporates and startups working together and how these partnerships can become a catalyst for change for the future.In each episode we will undertake a very informal interview with either a startup or a senior corporate stakeholder, covering their unique experiences of working in partnerships, (this will include key benefits, key lessons, insights etc)Host: Ken Valledy (Partner/Co-founder at Progressive)https://www.thisisprogressive.comProgressive helps organisations unlock and commercialise new growth opportunities more rapidly than their competition and more effectively than traditional innovation programmes.The Catalysts Facebook Grouphttps://www.facebook.com/groups/171131600791759This episode's guest: Karoline Gross: Founder (Smartzer).  Smartzer makes videos clickable and shoppable allowing brands to drive sales and capture detailed analytics directly from their videos. Consumers can click on items within a video to see further information and links to purchase. Smartzer's patented video tagging technology allows for the interactive players to be created at a fast turnaround allowing for a largely scalable solution.Karoline's contact details:Email address: karoline@smartzer.comLinkedIn page: https://www.linkedin.com/in/karoline-gross-47a2b124/Smartzer's' Website: https://www.smartzer.com/If you would like to submit a question for a future guest, please email ken@thisisprogressive.comTo find out more about Progressive, please contact us on:Email: Ken@thisisprogressive.comLinkedIn: https://www.linkedin.com/company/18066213/admin/Twitter: https://twitter.com/Progressive_HQ

The Catalysts Podcast focuses on the key benefits of corporates and startups working together and how these partnerships can become a catalyst for change for the future. In each episode we will undertake a very informal interview with either a startup or a senior corporate stakeholder, covering their unique experiences of working in partnerships, (this will include key benefits, key lessons, insights etc) Host: Ken Valledy (Partner/Co-founder at Progressive) <a href="https://www.thisisprogressive.com/" rel="nofollow" target="_blank">https://www.thisisprogressive.com </a>Progressive helps organisations unlock and commercialise new growth opportunities more rapidly than their competition and more effectively than traditional innovation programmes. The Catalysts Facebook Group <a href="https://www.facebook.com/groups/171131600791759" rel="nofollow" target="_blank">https://www.facebook.com/groups/171131600791759</a> This episode's guest: Karoline Gross: Founder (Smartzer).  Smartzer makes videos clickable and shoppable allowing brands to drive sales and capture detailed analytics directly from their videos. Consumers can click on items within a video to see further information and links to purchase. Smartzer's patented video tagging technology allows for the interactive players to be created at a fast turnaround allowing for a largely scalable solution. Karoline's contact details: Email address: karoline@smartzer.com LinkedIn page:<a href="https://www.linkedin.com/in/chenyzhang/" rel="nofollow" target="_blank"> </a><a href="https://www.linkedin.com/in/karoline-gross-47a2b124/" rel="nofollow" target="_blank">https://www.linkedin.com/in/karoline-gross-47a2b124/</a> Smartzer's' Website: <a href="https://www.smartzer.com/" rel="nofollow" target="_blank">https://www.smartzer.com/</a> If you would like to submit a question for a future guest, please email ken@thisisprogressive.com To find out more about Progressive, please contact us on: Email: Ken@thisisprogressive.com LinkedIn: <a href="https://www.linkedin.com/company/18066213/admin/" rel="nofollow" target="_blank">https://www.linkedin.com/company/18066213/admin/</a> Twitter: <a href="https://twitter.com/Progressive_HQ" rel="nofollow" target="_blank">https://twitter.com/Progressive_HQ</a>

Karoline Gross: Founder (Smartzer). 'The importance of acquiring internal corporate advocates and how less corporates are now developing new tech internally'