Michael Sansolo's guest appearances

Michael Sansolo

BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

Square Stories

Jeff Greenberg

Gino Wickman

Jeff Bezos

Jerry Seinfeld

Liston Witherill

John Barrows

Kenny Aronoff

Justin Perkins

AJ Yager

Bobby Umar

Emily Soccorsy

Justin Foster

Greg Steltenpohl

Neil Grimmer

Steve Brown

OwlTail

A respected senior executive in the world of food retailing, Michael Sansolo is now a consultant, speaker and author. In his first book, “The Big Picture: Essential Business Lessons from the Movies,” Michael takes all kinds of cool leadership, marketing and workplace dynamic lessons learned from awesome movies like “The Godfather,” for example. His second book, “Business Rules! 52 ways to achieve business success,” came out in 2014. Michael writes a weekly column on current business trends for themorningnewsbeat.com, a daily blog with more than 30,000 readers. He’s also a speaker and moderator at conferences and company meetings around the world. Oh, and he’s the research director at the Coca-Cola Retailing Research Council. So tune in as our host Brian Burkhart and Michael discuss best practices for live speaking, why experiences are so important in food retail and the lessons we can learn from McDonald’s.

A respected senior executive in the world of food retailing, Michael Sansolo is now a consultant, speaker and author. In his first book, “The Big Picture: Essential Business Lessons from the Movies,” Michael takes all kinds of cool leadership, marketing and workplace dynamic lessons learned from awesome movies like “The Godfather,” for example. His second book, “Business Rules! 52 ways to achieve business success,” came out in 2014. Michael writes a weekly column on current business trends for <a href="http://themorningnewsbeat.com" rel="nofollow" target="_blank">themorningnewsbeat.com</a>, a daily blog with more than 30,000 readers. He’s also a speaker and moderator at conferences and company meetings around the world. Oh, and he’s the research director at the Coca-Cola Retailing Research Council. So tune in as our host Brian Burkhart and Michael discuss best practices for live speaking, why experiences are so important in food retail and the lessons we can learn from McDonald’s.

Food Retail Guru Michael Sansolo: On Working with Passion, Life Lessons from NYC, Coca-Cola Retailing Research Council

Brand relevance is changing the way consumers shop. Personalization is driving the conversation between brands and shoppers. The old rules no longer apply. Creative disruptive brands can amplify their voice with a compelling selling story. This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.  CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE The theme for today's episode is complacency, and how every brand needs to fight against it. How every brand needs to strive continually to be better than every other brand on the shelf, in the market, and in their category. Let's face it: The last thing you want to do is get lost in all the noise, and the clutter in your category. So how do you stand out? How do you differentiate yourself? How do you make a mark in the category? More importantly, how do you get your product on more retailer's shelves, and into the hands of more shoppers? This impacts every brand. And I do mean every brand. Whether you're online, or a traditional brick and mortar, or use a blended strategy, this is the one thing that every brand needs to fight against. In the words of our guest today, he says that you need to swim faster. You need to work harder. You need to be better than every other product on the shelf. So how do you do that? How do you stay on top of the competition? How do you stay relevant in front of the eyes of the consumer and of the retailer? And how do you do it without going broke in the process? That's where this podcast comes in, and other resources like it. Think about it: this podcast is more than just entertainment. It's an opportunity to sit down, one on one, with the thought leadersin the industry. To be inspired by their stories, and to learn from them. Today I have the privilege to introduce you to Michael Sansolo. I've known Michael for quite a while. As a leading industry voice, as a thought leader, as an author, as a keynote and featured speaker at several industry events, Michael brings a unique perspective to the industry by the way that he looks beyond the four corners of the package, or more importantly beyond the four corners of the store. Michael focuses on trends outside of retail to better understand what's coming up, what's next. In a minute, for example, you're gonna hear a story about how a brand uses personalization to help build a relationship between the customer and the brand. Want an unfair competitive advantage?  Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge FREE Trade Promotion ROI Calculator:  RetailSolved.com/PromotionROI Download the show notes here: RetailSolved.com/session60

Brand relevance is changing the way consumers shop. Personalization is driving the conversation between brands and shoppers. <a href="https://RetailSolved.com/session32" rel="nofollow" target="_blank">The old rules no longer apply</a>. Creative disruptive brands can <a href="https://RetailSolved.com/session6/" rel="nofollow" target="_blank">amplify their voice with a compelling selling story</a>. This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.  CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE <a href="https://RetailSolved.com/growsales" rel="nofollow" target="_blank">TURNKEY SALES STORY STRATEGIES</a> COURSE The theme for today's episode is complacency, and how every brand needs to fight against it. How every brand needs to strive continually to be better than every other brand on the shelf, in the market, and in their category. Let's face it: The last thing you want to do is get lost in all the noise, and the clutter in your category. So how do you stand out? How do you <a href="https://RetailSolved.com/session52" rel="nofollow" target="_blank">differentiate yourself</a>? How do you make a mark in the category? More importantly, how do you get your product on more retailer's shelves, and into the hands of more shoppers? This impacts every brand. And I do mean every brand. Whether you're online, or a traditional brick and mortar, or use a blended strategy, this is the one thing that every brand needs to fight against. In the words of our guest today, he says that you need to swim faster. You need to work harder. You need to be better than every other product on the shelf. So how do you do that? How do you stay on top of the competition? <a href="https://RetailSolved.com/session36" rel="nofollow" target="_blank">How do you stay relevant in front of the eyes of the consumer</a> and of the retailer? And how do you do it without going broke in the process? That's where this podcast comes in, and other resources like it. Think about it: this podcast is more than just entertainment. It's an opportunity to <a href="https://c%20RetailSolved.com/session42" rel="nofollow" target="_blank">sit down, one on one, with the thought leaders</a>in the industry. <a href="https://RetailSolved.com/session43" rel="nofollow" target="_blank">To be inspired by their stories, and to learn from them</a>. Today I have the privilege to introduce you to Michael Sansolo. I've known Michael for quite a while. As a leading industry voice, as a thought leader, as an author, as a keynote and featured speaker at several industry events, Michael brings a unique perspective to the industry by the way that he looks beyond the four corners of the package, or more importantly beyond the four corners of the store. Michael focuses on trends outside of retail to better understand what's coming up, what's next. In a minute, for example, you're gonna hear a story about how a brand uses personalization to help build a relationship between the customer and the brand. Want an unfair competitive advantage?  Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. <a href="http://RetailSolved.com/30daychallenge" rel="nofollow" target="_blank">RetailSolved.com/30daychallenge</a> FREE Trade Promotion ROI Calculator:  <a href="https://RetailSolved.com/PromotionROI" rel="nofollow" target="_blank">RetailSolved.com/PromotionROI</a> Download the show notes here: <a href="https://RetailSolved.com/session60" rel="nofollow" target="_blank">RetailSolved.com/session60</a>

The Importance Of Remaining Relevant At Retail With Shoppers, Michael Sansolo With Sansolo Solutions & Morning News Beat & Coca-Cola Retailing Research Council