Aarti Gill's guest appearances

Aarti Gill

The Neon Show

Indian Silicon Valley

Semil Shah

Karan Bajaj

Amit Agarwal

Deepika Padukone

Daljit Singh

Gautam Baid

Tanmai Gopal

Ankur Bansal

Dheeraj Pandey

Karthik Reddy

Vishal Gupta

Rajesh Jain

Priya Krishnan

Vamsi Krishna

Deepak Shenoy

OwlTail

With the emergence of health issues in recent years, most people have started becoming proactive to improve their immune system and diet, rather than being reactive at a later stage when the damage has already been done. Even most doctors agree that if from an early age, we somehow get access to a preservative-free, natural source of nutrients, it might significantly boost our health in the long-run.Our guest Aarti Gill’s OZiva is India's leading Clean, Plant Based Wellness brand. OZiva was started back in 2016 and since then the company has scaled significantly with a large base of repeat customers.During the episode, Aarti talks about how she pivoted from her first venture to OZiva, what are the major challenges she has encountered during her journey and much more.Notes - 05:38 - Initial intro about OZiva08:40 - High-level metrics around customers and revenue09:44 - Building an Omni-channel brand v/s a D2C brand11:26 - Early Education &amp; Career prior to OZiva14:14 - Meeting her co-founder and their first venture18:35 - Deciding the first 4 products21:14 - Market demand of OZiva’s Prime membership22:26 - Challenges during the early years of OZiva24:38 - Building a 20 Cr+ revenue from 2016 to 202026:53 - Building online &amp; offline distribution channels28:03 - Nuances while building distribution channels30:10 - Rapid scale of 5x within a year31:37 - Ensuring repeat purchase by customers36:46 - Funding interest while growing from 0 to 20 Cr+38:45 - Mental model of self-evaluating during each funding rounds40:10 - Deepika Padukone as a brand ambassador42:44 - Framework behind brand positioning campaigns44:37 - Things which didn’t work out &amp; learnings46:19 - Why build new categories apart from nutrition

With the emergence of health issues in recent years, most people have started becoming proactive to improve their immune system and diet, rather than being reactive at a later stage when the damage has already been done.  Even most doctors agree that if from an early age, we somehow get access to a preservative-free, natural source of nutrients, it might significantly boost our health in the long-run. Our guest Aarti Gill’s OZiva is India's leading Clean, Plant Based Wellness brand.  OZiva was started back in 2016 and since then the company has scaled significantly with a large base of repeat customers. During the episode, Aarti talks about how she pivoted from her first venture to OZiva, what are the major challenges she has encountered during her journey and much more. Notes - 05:38 - Initial intro about OZiva08:40 - High-level metrics around customers and revenue09:44 - Building an Omni-channel brand v/s a D2C brand11:26 - Early Education &amp; Career prior to OZiva14:14 - Meeting her co-founder and their first venture18:35 - Deciding the first 4 products21:14 - Market demand of OZiva’s Prime membership22:26 - Challenges during the early years of OZiva24:38 - Building a 20 Cr+ revenue from 2016 to 202026:53 - Building online &amp; offline distribution channels28:03 - Nuances while building distribution channels30:10 - Rapid scale of 5x within a year31:37 - Ensuring repeat purchase by customers36:46 - Funding interest while growing from 0 to 20 Cr+38:45 - Mental model of self-evaluating during each funding rounds40:10 - Deepika Padukone as a brand ambassador42:44 - Framework behind brand positioning campaigns44:37 - Things which didn’t work out &amp; learnings46:19 - Why build new categories apart from nutrition

Aarti Gill on building a 180 Cr wellness brand OZiva, growing 5x in 1 year and onboarding Deepika Padukone as Brand Ambassador

In this Episode, I (@Jivraj Singh Sachar) speak with Aarti Gill, Co-Founder &amp; CEO, OZiva. OZiva is India's leading clean, plant-based nutrition brand. Aarti &amp; Mihir started out in 2013, however they struck gold after many iterations and pivots in 2016, which is when OZiva came to life. Aarti has always been passionate towards fitness, and she has utilised her passion to impact the lives of millions by providing them the tools to lead healthier lives. OZiva is a true story of an original, authentic brand proposition, which has scaled enormously well and delivers tremendous value. Tune in to learn all about Originality, Experimentation, Branding, Content &amp; Community, Scaling and much more!! Through this Episode we discuss the following: 1. (02:15) : The Experimentation &amp; Pivots that eventually led to OZiva 2. (06:00) : Fundamental &amp; Original thinking ~ Not running after trends! 3. (11:06) : The importance of Content &amp; Community for D2C Brands ~ How OZiva leverages Digital Media to consolidate brand growth? 4. (15:52) : What are Founder First Brands &amp; How much OZiva is influenced by the Co-Founders? 5. (18:30) : Doing the right things consistently to set the stage for Hyper-growth!! 6. (23:12) : Confidence | Belief | Vision ~ Setting the Ambitious Roadmap for the brand &amp; executing on it one at a time! 7. (28:08) : Aarti's Decision Making Framework 8. (33:05) : What is Aarti Chasing &amp; What does success look like for her? 9. (36:12) : Parting Lessons ~ Things to be weary about through the Founder Journey! 10. (41:50) : Conclusion Here is the 46th Episode of the Indian Silicon Valley Podcast - Originality Wins! For a further deep dive of OZiva's story check them this Episode out of Matrix Moments https://www.youtube.com/watch?v=VW9LMPprj6c Thank you for tuning into this Episode :) We're available on Instagram &amp; Twitter. Feel free to drop in your feedback! Do not forget to Subscribe to our WhatsApp Newsletter. Do share the Episode with your friends if you liked the content :) I, Jivraj, am reachable on LinkedIn &amp; Twitter! "If you never try, you never know" Stay Tuned, Keep Building.

In this Episode, I (<a href="https://twitter.com/jivraj_sachar" rel="nofollow" target="_blank">@Jivraj Singh Sachar</a>) speak with <a href="https://www.linkedin.com/in/aarti-gill-04498b18/" rel="nofollow" target="_blank">Aarti Gill</a>, Co-Founder &amp; CEO, <a href="https://www.oziva.in/" rel="nofollow" target="_blank">OZiva</a>. OZiva is India's leading clean, plant-based nutrition brand. Aarti &amp; Mihir started out in 2013, however they struck gold after many iterations and pivots in 2016, which is when OZiva came to life. Aarti has always been passionate towards fitness, and she has utilised her passion to impact the lives of millions by providing them the tools to lead healthier lives. OZiva is a true story of an original, authentic brand proposition, which has scaled enormously well and delivers tremendous value. Tune in to learn all about Originality, Experimentation, Branding, Content &amp; Community, Scaling and much more!! Through this Episode we discuss the following: 1. (02:15) : The Experimentation &amp; Pivots that eventually led to OZiva 2. (06:00) : Fundamental &amp; Original thinking ~ Not running after trends! 3. (11:06) : The importance of Content &amp; Community for D2C Brands ~ How OZiva leverages Digital Media to consolidate brand growth? 4. (15:52) : What are Founder First Brands &amp; How much OZiva is influenced by the Co-Founders? 5. (18:30) : Doing the right things consistently to set the stage for Hyper-growth!! 6. (23:12) : Confidence | Belief | Vision ~ Setting the Ambitious Roadmap for the brand &amp; executing on it one at a time! 7. (28:08) : Aarti's Decision Making Framework 8. (33:05) : What is Aarti Chasing &amp; What does success look like for her? 9. (36:12) : Parting Lessons ~ Things to be weary about through the Founder Journey! 10. (41:50) : Conclusion Here is the 46th Episode of the Indian Silicon Valley Podcast - Originality Wins! For a further deep dive of OZiva's story check them this Episode out of Matrix Moments <a href="https://www.youtube.com/watch?v=VW9LMPprj6c" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=VW9LMPprj6c</a> Thank you for tuning into this Episode :) We're available on <a href="https://instagram.com/indiansiliconvalleypodcast?igshid=1w1j6dp12cvzo" rel="nofollow" target="_blank">Instagram</a> &amp; <a href="https://instagram.com/indiansiliconvalleypodcast?igshid=1w1j6dp12cvzo" rel="nofollow" target="_blank">Twitter</a>. Feel free to drop in your feedback! Do not forget to <a href="https://bit.ly/Indian_Silicon_Valley_Podcast" rel="nofollow" target="_blank">Subscribe to our WhatsApp Newsletter</a>. Do share the Episode with your friends if you liked the content :) I, Jivraj, am reachable on <a href="https://www.linkedin.com/in/jivrajsinghsachar" rel="nofollow" target="_blank">LinkedIn</a> &amp; <a href="https://twitter.com/jivraj_sachar?s=09" rel="nofollow" target="_blank">Twitter</a>! "If you never try, you never know" Stay Tuned, Keep Building.

E46 - Originality Wins w/OZiva's Aarti Gill