Mary Rahmani's guest appearances

Mary Rahmani

Trapital

The Zak Kuhn Show

The Set Up | Marketing and Music

Mat Devine

Steven Galanis

Charlene Bryant

Seth Godin

Dan Rogers

Matt Stell

Jody Williams

Ken Davenport

Kim Taylor

Ryan Smith

Hannibal Buress

James Lindsay

Wiz Khalifa

Charlie Davis

Troy Carter

OwlTail

Mary Rahmani is the founder and CEO of Moon Projects, an innovative agency that is focused on short-form video content and helping artists, brands, and companies take that to the next level. In this episode, she talks about her three-pronged company and what she has learned from her time as a TikTok executive. She then discusses Moon Projects’ partnership with Republic Records and some of the trends she is seeing within the entertainment industry.If you’re looking to be a part of the TikTok community and to learn more about leveraging short-form videos, this is the episode for you!Episode Highlights[02:10] An overview of Mary’s career and how she established Moon Projects[06:05] Strategy is key to gaining virality and staying relevant on TikTok[09:48] What emerging artists can learn from famous musicians who use TikTok like 24kGoldn, Megan Thee Stallion, Doja Cat, and Lizzo[13:57] How Mary chooses artists to work with and how A&amp;R representatives should be dealing with artists[21:22] About Republic Records and Mary’s perspective on work-life balance[29:08] Music as a love language and TikTok as a platform[33:32] On music-gaming collabs, the divergence of fame and talent, and video streamingListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Mary Rahmani, @mrahmama, Moon ProjectsLinks:How More TikTok Stars Can Succeed in the Music IndustryRepublic RecordsTrapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. 

Mary Rahmani is the founder and CEO of Moon Projects, an innovative agency that is focused on short-form video content and helping artists, brands, and companies take that to the next level. In this episode, she talks about her three-pronged company and what she has learned from her time as a TikTok executive. She then discusses Moon Projects’ partnership with Republic Records and some of the trends she is seeing within the entertainment industry.If you’re looking to be a part of the TikTok community and to learn more about leveraging short-form videos, this is the episode for you! Episode Highlights[02:10] An overview of Mary’s career and how she established Moon Projects[06:05] Strategy is key to gaining virality and staying relevant on TikTok[09:48] What emerging artists can learn from famous musicians who use TikTok like 24kGoldn, Megan Thee Stallion, Doja Cat, and Lizzo[13:57] How Mary chooses artists to work with and how A&amp;R representatives should be dealing with artists[21:22] About Republic Records and Mary’s perspective on work-life balance[29:08] Music as a love language and TikTok as a platform[33:32] On music-gaming collabs, the divergence of fame and talent, and video streaming Listen: <a href="https://podcasts.apple.com/us/podcast/trapital/id1470003061" rel="nofollow" target="_blank">Apple Podcasts</a> | <a href="https://open.spotify.com/show/50apKt6gDaI63p6J7vCypT?si=XZUsqyXJTDO0XFiOE-sIYA" rel="nofollow" target="_blank">Spotify</a> | <a href="https://soundcloud.com/user-476357640" rel="nofollow" target="_blank">SoundCloud</a> | <a href="https://www.stitcher.com/podcast/trapital" rel="nofollow" target="_blank">Stitcher</a> | <a href="https://overcast.fm/itunes1470003061/trapital" rel="nofollow" target="_blank">Overcast</a> | <a href="https://music.amazon.com/podcasts/a1b35963-1fbc-487c-9b5b-dd2815816bd2/Trapital" rel="nofollow" target="_blank">Amazon</a> | <a href="https://podcasts.google.com/feed/aHR0cHM6Ly90cmFwaXRhbC5saWJzeW4uY29tL3Jzcw==" rel="nofollow" target="_blank">Google Podcasts</a> | <a href="https://pca.st/WN18" rel="nofollow" target="_blank">Pocket Casts</a> | <a href="https://trapital.libsyn.com/rss" rel="nofollow" target="_blank">RSS</a> Host: Dan Runcie, <a href="https://twitter.com/runciedan" rel="nofollow" target="_blank">@RuncieDan</a>, <a href="https://trapital.co/" rel="nofollow" target="_blank">trapital.co</a>Guest: Mary Rahmani,<a href="https://www.instagram.com/mrahmama/" rel="nofollow" target="_blank"> </a><a href="https://www.instagram.com/mrahmama/" rel="nofollow" target="_blank">@mrahmama</a>,<a href="https://www.moonprojects.com/" rel="nofollow" target="_blank"> </a><a href="https://www.moonprojects.com/" rel="nofollow" target="_blank">Moon Projects</a> Links:<ul><li><a href="https://trapital.co/2021/01/08/how-more-tiktok-stars-can-succeed-in-the-music-industry/" rel="nofollow" target="_blank">How More TikTok Stars Can Succeed in the Music Industry</a></li><li><a href="https://www.republicrecords.com/" rel="nofollow" target="_blank">Republic Records</a></li></ul> Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading<a href="http://trapital.co/newsletter" rel="nofollow" target="_blank"> </a><a href="http://trapital.co/newsletter" rel="nofollow" target="_blank">Trapital’s free weekly memo</a>.

Mary Rahmani on TikTok Artist Strategies, Launching Moon Projects, and Influencer Partnerships

Triller

Mary Rahmani is the founder of the new creative agency and record label called Moon Projects. Moon Projects is a company poised to provide creative solutions for brands and artists at the intersection of the music industry and the creator economy. Rahmani is a leading expert in the worlds of short-form video, strategic creative partnerships, and A&amp;R across emerging platforms. In addition to helming Moon Projects, Rahmani is Global Head of Partnerships at Triller, helping artists develop the best strategies for getting their music discovered and attracting a wider audience. She joined the company in 2020 after 2 years at TikTok, where she was Director of Music Content and Artist Partnerships, playing an integral role in the app’s meteoric rise. Today, we will discuss how artsts can partner with influencers and brands on short form video platforms like tiktok and triller to promote music. -- How Mary Broke into Music Tech in the Music Industry TikTok &amp; Triller Partnerships with Musicians Creating Collaborations with Creators Best Practices to Trigger the Algorithm A Guide to Starting Trends Discovering Music on TikTok Using TikTok to Keep Music on the Charts -- Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You &amp; your collaborators get 100% of the earnings. -- If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community--- Send in a voice message: https://anchor.fm/thesetupseries/messageSupport this podcast: https://anchor.fm/thesetupseries/support

Mary Rahmani is the founder of the new creative agency and record label called Moon Projects. Moon Projects is a company poised to provide creative solutions for brands and artists at the intersection of the music industry and the creator economy. Rahmani is a leading expert in the worlds of short-form video, strategic creative partnerships, and A&amp;R across emerging platforms. In addition to helming Moon Projects, Rahmani is Global Head of Partnerships at Triller, helping artists develop the best strategies for getting their music discovered and attracting a wider audience. She joined the company in 2020 after 2 years at TikTok, where she was Director of Music Content and Artist Partnerships, playing an integral role in the app’s meteoric rise. Today, we will discuss how artsts can partner with influencers and brands on short form video platforms like tiktok and triller to promote music. -- How Mary Broke into Music Tech in the Music Industry TikTok &amp; Triller Partnerships with Musicians Creating Collaborations with Creators Best Practices to Trigger the Algorithm A Guide to Starting Trends Discovering Music on TikTok Using TikTok to Keep Music on the Charts -- Use our code for 30% off your first year’s membership with DistroKid. <a href="http://distrokid.com/vip/thesetup" rel="ugc noopener noreferrer nofollow" target="_blank">http://distrokid.com/vip/thesetup</a>. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You &amp; your collaborators get 100% of the earnings. -- If you enjoy the podcast, would you be willing to leave us<a href="https://podcasts.apple.com/us/podcast/the-set-up-disruptors-of-the-music-industry/id1500949845" rel="ugc noopener noreferrer nofollow" target="_blank"> </a><a href="https://podcasts.apple.com/us/podcast/the-set-up-disruptors-of-the-music-industry/id1500949845" rel="ugc noopener noreferrer nofollow" target="_blank">a 5-star review</a><a href="https://podcasts.apple.com/us/podcast/the-set-up-disruptors-of-the-music-industry/id1500949845" rel="ugc noopener noreferrer nofollow" target="_blank"> o</a>n Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think! -- For show notes and past guests, please visit <a href="http://thesetupseries.com" rel="nofollow" target="_blank">thesetupseries.com</a> Want to meet our guests? Join our community (“Set Up Set List") at <a href="http://thesetupseries.com/community" rel="nofollow" target="_blank">thesetupseries.com/community</a>--- Send in a voice message: <a href="https://anchor.fm/thesetupseries/message" rel="nofollow" target="_blank">https://anchor.fm/thesetupseries/message</a> Support this podcast: <a href="https://anchor.fm/thesetupseries/support" rel="payment nofollow" target="_blank">https://anchor.fm/thesetupseries/support</a>

Creator Collaborations with Global Head of Partnerships at Triller, Mary Rahmani | EP 57

Mary Rahmani is Triller’s global head of partnerships and TikTok’s first U.S. music executive. Most recently she launched Moon Projects, a new agency specializing in creator curation; content strategy for short-form, vertical platforms; and a label imprint in partnership with Republic Records. Not only does Mary talk about the current landscape of platforms like Triller and TikTok, she also goes into how she got her start in the industry, what she looks for in clients, how to grow your social numbers and so much more. Mary is amazing. You'll love her story.

Mary Rahmani is Triller’s global head of partnerships and TikTok’s first U.S. music executive. Most recently she launched Moon Projects, a new agency specializing in creator curation; content strategy for short-form, vertical platforms; and a label imprint in partnership with Republic Records. Not only does Mary talk about the current landscape of platforms like Triller and TikTok, she also goes into how she got her start in the industry, what she looks for in clients, how to grow your social numbers and so much more. Mary is amazing. You'll love her story.