Chet Zoeller's guest appearances

Chet Zoeller

Bourbon Pursuit

The Bourbon Show

More Than Bourbon with Steve Akley, Bo Cumberland & Justine Mays

Jim Beam

Jim Rutledge

Jackie Zykan

Freddie Noe

Mike Veach

Brent Elliott

Andrew wiehebrink

Bill Samuels

Edward Lee

Dave Pickerell

Wes Henderson

Marianne Barnes

Trey Zoeller

Joe Magliocco

Eddie Russell

OwlTail

Royce Neeley

Bourbon industry insider’s Steve Akley and Bo Cumberland expand their horizons by talking about more than just bourbon… though, they still do talk about bourbon. Today’s Location: No Where. Today’s Guest: No One. Today, Steve and Bo talk about their day interviewing some key people from bourbon for their upcoming movie. More Than Bourbon is sponsored by the ABV Network’s Patreon page: patreon.com/theabvnetwork -- Intro/Outro music (Dead Drop) by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.

Bourbon industry insider’s Steve Akley and Bo Cumberland expand their horizons by talking about more than just bourbon… though, they still do talk about bourbon. Today’s Location: No Where. Today’s Guest: No One. Today, Steve and Bo talk about their day interviewing some key people from bourbon for their upcoming movie. More Than Bourbon is sponsored by the ABV Network’s Patreon page: <a href="http://patreon.com/theabvnetwork" rel="nofollow" target="_blank">patreon.com/theabvnetwork</a> -- Intro/Outro music (Dead Drop) by Kevin MacLeod (<a href="http://incompetech.com/" rel="noopener nofollow" target="_blank">incompetech.com</a>). Check us out at: <a href="http://abvnetwork.com/" rel="nofollow" target="_blank">abvnetwork.com</a>. Join the revolution by adding #ABVNetworkCrew to your profile on social media.

More Than Bourbon Whiskey – Episode #28: Interviewing Chet Zoeller and Royce Neeley

Trey Zoeller makes his return and we are also joined by his father, Chet Zoeller. We go back in time, before Jefferson's Bourbon was established, to see how the Co-Founders sourced whiskey. We look at the current landscape to see if they feel pressure as sourcing becomes much harder when distilleries want to hang on to current stocks and people with deeper pockets enter the industry. We delve into Chet's past by talking about prohibition era whiskey and ask if he thinks Jefferson's Ocean is a gimmick. Trey and Chet provide knowledge behind growing a business and making pivots to find new opportunities.Show Notes: Join Bourbon Pursuit on March 16th at The Louisville Bourbon Society meeting - http://www.thebourbonsociety.org/  The week’s Above the Char with Fred Minnick talks about getting caught up in the moment. Talk about growing up around bourbon. What made you think getting into bourbon was going to work? Does 25 year old Irish Whiskey take on as much oak as bourbon in the US? How did you go about sourcing barrels? Chet, talk about your books and how you are a historian. Did you think Jefferson's would be as successful as it is today? What roadblocks did you hit? Did you feel like you were pricing it too high at first? What’s the next big hurdle for bourbon to take over scotch? Are many brands underselling themselves today? What flavor profile were you aiming for when you started Jefferson's? Did you start off selling in Kentucky only? Talk about the first blending experience. How did you name Old Iron Skillet? Do you have any tips on blending? If you tap into a barrel that isn't good, how can you know it will be better in a few years? Tell us about all the moving parts of sourcing whiskey. Do you have a turf war problem when sourcing? What did you think of Trey’s Ocean experiment. Was it a gimmick? Tell us about the double barrel and twin oak. Do you think there is an opportunity for line extensions? How did the New Orleans experiment turn out? Talk about your pet sharks.

Trey Zoeller makes his return and we are also joined by his father, Chet Zoeller. We go back in time, before <a href="https://jeffersonsbourbon.com/" rel="nofollow" target="_blank">Jefferson's Bourbon</a> was established, to see how the Co-Founders sourced whiskey. We look at the current landscape to see if they feel pressure as sourcing becomes much harder when distilleries want to hang on to current stocks and people with deeper pockets enter the industry. We delve into Chet's past by talking about prohibition era whiskey and ask if he thinks Jefferson's Ocean is a gimmick. Trey and Chet provide knowledge behind growing a business and making pivots to find new opportunities.Show Notes:<ul> <li>Join Bourbon Pursuit on March 16th at The Louisville Bourbon Society meeting - <a href="http://www.thebourbonsociety.org/" rel="nofollow" target="_blank">http://www.thebourbonsociety.org/</a> </li> <li>The week’s Above the Char with <a href="https://www.fredminnick.com/" rel="nofollow" target="_blank">Fred Minnick</a> talks about getting caught up in the moment.</li> <li>Talk about growing up around bourbon.</li> <li>What made you think getting into bourbon was going to work?</li> <li>Does 25 year old Irish Whiskey take on as much oak as bourbon in the US?</li> <li>How did you go about sourcing barrels?</li> <li>Chet, talk about your books and how you are a historian.</li> <li>Did you think Jefferson's would be as successful as it is today?</li> <li>What roadblocks did you hit?</li> <li>Did you feel like you were pricing it too high at first?</li> <li>What’s the next big hurdle for bourbon to take over scotch?</li> <li>Are many brands underselling themselves today?</li> <li>What flavor profile were you aiming for when you started Jefferson's?</li> <li>Did you start off selling in Kentucky only?</li> <li>Talk about the first blending experience.</li> <li>How did you name Old Iron Skillet?</li> <li>Do you have any tips on blending?</li> <li>If you tap into a barrel that isn't good, how can you know it will be better in a few years?</li> <li>Tell us about all the moving parts of sourcing whiskey.</li> <li>Do you have a turf war problem when sourcing?</li> <li>What did you think of Trey’s Ocean experiment. Was it a gimmick?</li> <li>Tell us about the double barrel and <a href="https://kegnbottle.com/jefferson-s-reserve-twin-oak-very-old-very-rare-custom-barrel-bourbon?link=knb1YU92QFP4" rel="nofollow" target="_blank">twin oak</a>.</li> <li>Do you think there is an opportunity for line extensions?</li> <li>How did the New Orleans experiment turn out?</li> <li>Talk about your pet sharks.</li></ul>

191 - Blending Your Way to a Brand with Trey and Chet Zoeller of Jefferson's Bourbon

Chet Zoeller: bourbon author, historian, collector of pre-prohibition bourbon and father of Jefferson's Bourbon founder Trey Zoller, joins the show.  He discusses his life in around Louisville during bourbon's original boom, his passion for pre-prohibition bourbon, his books and helping Trey start Jefferson's.  Seth reviews Garrison Brothers Straight Texas Bourbon.

Chet Zoeller: bourbon author, historian, collector of pre-prohibition bourbon and father of Jefferson's Bourbon founder Trey Zoller, joins the show.  He discusses his life in around Louisville during bourbon's original boom, his passion for pre-prohibition bourbon, his books and helping Trey start Jefferson's.  Seth reviews Garrison Brothers Straight Texas Bourbon.

#16: Chet Zoeller + Garrison Brothers Bourbon