Tom Rayner's guest appearances

Tom Rayner

Imperial Business Podcast

The Page 2 Podcast: An SEO Podcast

Jason Mitchell

Mark Lewis

Andrew Mitchell

Paul Shapiro

Rand Fishkin

Alex Edmans

Rob Foster

Jason White

Ben Lakey

Chris Stark

Mike Wilkins

Tom McGillycuddy

Martin Splitt

Michael Rolph

Simon Cox

OwlTail

This week Shirin chats to Tom Rayner, Founder and CEO of Sillion, an ESG communications and strategy company, which helps clients navigate the world of ESG. They speak on greenwashing, the main issues companies face when trying to incorporate greater sustainability into their strategy, and key predictions for ESG trends (good and bad) for 2022 Books mentioned in the episode: The mom test: https://www.wob.com/en-gb/books/rob-fitzpatrick/mom-test/9781492180746?gclid=CjwKCAiA55mPBhBOEiwANmzoQvXdVUpugWQGVc4lyO9SqGYxgv6HUCaQhMgvt1D4JtHlXO3H0T8GFhoCUzoQAvD_BwE#NLS9781492180746?keyword=

This week Shirin chats to Tom Rayner, Founder and CEO of Sillion, an ESG communications and strategy company, which helps clients navigate the world of ESG. They speak on greenwashing, the main issues companies face when trying to incorporate greater sustainability into their strategy, and key predictions for ESG trends (good and bad) for 2022 Books mentioned in the episode: The mom test: <a href="https://www.wob.com/en-gb/books/rob-fitzpatrick/mom-test/9781492180746?gclid=CjwKCAiA55mPBhBOEiwANmzoQvXdVUpugWQGVc4lyO9SqGYxgv6HUCaQhMgvt1D4JtHlXO3H0T8GFhoCUzoQAvD_BwE#NLS9781492180746?keyword=" rel="nofollow" target="_blank">https://www.wob.com/en-gb/books/rob-fitzpatrick/mom-test/9781492180746?gclid=CjwKCAiA55mPBhBOEiwANmzoQvXdVUpugWQGVc4lyO9SqGYxgv6HUCaQhMgvt1D4JtHlXO3H0T8GFhoCUzoQAvD_BwE#NLS9781492180746?keyword=</a>

IB Green Minds #9: In conversation with Tom Rayner

In this episode, we talk with Tom Rayner, Digital Marketing &amp; Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! We talk about a number of other things including: (1) Tom’s beginnings as a copywriter and how that led him into SEO, (2) Why SEO still feels like an “add on” in many brands marketing strategy, (3) How to “win the hearts and minds” of clients, (4) The importance of looking at competitors to improve your own business cases, (5) Using a performance-based compensation model with clients, (6) The YoastCon situation and Tom’s Twitter rampage, (7) Sexual harassment, the conference circuit, gender equality, and inclusiveness, (8) Fighting Impostor syndrome and being okay with not knowing everything. So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story!

In this episode, we talk with <a href="https://twitter.com/tjprayner" rel="nofollow" target="_blank">Tom Rayner</a>, Digital Marketing &amp; Strategy Consultant at <a href="https://raynernomics.com/" rel="nofollow" target="_blank">Raynernomics</a> and Co-Founder and Head of Digital Strategy at <a href="https://yando.io/" rel="nofollow" target="_blank">Yando</a>. Tom is my first interviewee across the pond and is based in London! Who-hoo! We talk about a number of other things including: (1) Tom’s beginnings as a copywriter and how that led him into SEO, (2) Why SEO still feels like an “add on” in many brands marketing strategy, (3) How to “win the hearts and minds” of clients, (4) The importance of looking at competitors to improve your own business cases, (5) Using a performance-based compensation model with clients, (6) The YoastCon situation and Tom’s<a href="https://twitter.com/tjprayner/status/1093500001270009856" rel="nofollow" target="_blank"> Twitter rampage</a>, (7) Sexual harassment, the conference circuit, gender equality, and inclusiveness, (8) Fighting Impostor syndrome and being okay with not knowing everything. So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story!

#16: Tom Rayner