Ursula Shekufendeh's guest appearances

Ursula Shekufendeh

Lean Startup

Reid Hoffman

Marc Andreessen

Christopher Lochhead

Jake Knapp

Irene Au

Christina Stembel

Kara Goldin

Guy Kawasaki

Joe Moore

Ben Horowitz

Diane Tavenner

Mamie Kanfer Stewart

Ryan Caldbeck

Laura Klein

Des Traynor

OwlTail

It’s one thing to decide that you’ll rigorously test product ideas, and it’s entirely another matter to actually kill something that isn’t clearly a dud. AppFolio faced this dilemma when deciding whether to launch a new product last year. Product Manager Ursula Shekefundeh takes us through the surprising–and hard–decisions her team made at the persevere/pivot/kill crossroads.

When Failure Is A Success | Ursula Shekufendeh