Mike Eshelman's guest appearances

Mike Eshelman

Mortgage Marketing Expert

Lead Management Masterminds

Modern Lending Podcast

The PVDcast

Dale Vermillion

Alec Hanson

David Lykken

Steve Sims

Josh Pitts

Barry Habib

Dustin Brohm

Gary Vaynerchuk

Rene Rodriguez

Bill Hart

Kyle Draper

Geoff Zimpfer

Dave Savage

Todd Duncan

Brian Covey

OwlTail

We discussed the facts around digital marketing and what the differences between digital marketing and brand are, so now let's get into the nitty gritty of it all. What are the hidden "truths" of "real" Digital Marketing? We have Mike Eshelman next on the podcast to explore the answers to this question.

Modern Lending Podcast | Live - Mike Eshelman - Hidden Truths of Digital Marketing

LEAD

Mike Eshelman, Director of Consumer Finance at Jornaya, joins the show to give his insights on the Lead Management domain.  Mike has worn many hats during his career in the Mortgage industry spending time as a lender, lead provider, and now customer journey expert.  In this episode, we talk about the value in conducting a "Customer Experience Screening" on your lead management system at least once a quarter and how there is still a human touch required even for the most dialed-in lead management systems.   Mike also discusses some of the largest missed opportunities for lenders today as it relates to how they use data to make strategic decisions and changes to their technology.

Mike Eshelman, Director at Jornaya - Episode 2 - Lead Management Masterminds Podcast

In this episode we have a guest that I’ve been excited to have on the show for months now, Mike Eshelman. Mike is one of the foremost experts on leveraging big data, and how it’s going to affect the mortgage industry in the coming years. Mike Eshelman is the Head of Consumer Finance at Jornaya, the leading provider of consumer journey behavioral data. With over 15 years of experience in consumer finance, Mike has extensive knowledge in marketing, marketing operations, and leveraging unique data sets to deliver desired results in the mortgage and personal loans industries. Named one of the most influential mortgage professionals to watch in 2018, Mike regularly works with the country's top marketers for technology-driven bank and non-bank mortgage lenders to gain a better understanding of their consumers' shopping behaviors. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

In this episode we have a guest that I’ve been excited to have on the show for months now, Mike Eshelman. Mike is one of the foremost experts on leveraging big data, and how it’s going to affect the mortgage industry in the coming years. Mike Eshelman is the Head of Consumer Finance at Jornaya, the leading provider of consumer journey behavioral data. With over 15 years of experience in consumer finance, Mike has extensive knowledge in marketing, marketing operations, and leveraging unique data sets to deliver desired results in the mortgage and personal loans industries. Named one of the most influential mortgage professionals to watch in 2018, Mike regularly works with the country's top marketers for technology-driven bank and non-bank mortgage lenders to gain a better understanding of their consumers' shopping behaviors. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing.  MME is a founding member of the Industry Syndicate Media Network.

045 Mike Eshelman