Lisa Desisto's guest appearances

Lisa Desisto

The Grow Maine Show

The PR Maven Podcast

Angela Ferrari

Maddie Purcell

Katie Shorey

Michael Bourque

Nancy Marshall

Julene Gervais

Rich Brooks

Andrew Silsby

Matthew Murphy

Kevin Hancock

Michael Katz

Angus King

Matt Jacobson

AJ Wilcox

Steve Woods

OwlTail

Lisa DeSisto is the Chief Executive Officer of Masthead Maine, the state’s largest media network. She oversees the companies that publish five daily newspapers in Maine – the Portland Press Herald/Maine Sunday Telegram, Morning Sentinel, Kennebec Journal, Sun Journal and Times Record – and their websites. The network also includes 23 weekly newspapers and two commercial printing operations in Lewiston and South Portland. Together the Masthead Maine papers constitute the largest newsgathering organization in northern New England and reach most of Maine’s residents. The Portland Press Herald/Maine Sunday Telegram, the state’s largest newspaper, has in recent years won some of journalism’s top awards, including the Loeb Award and the Polk Award, and was a finalist for a Pulitzer in 2016.Lisa serves on the board of the Associated Press, Harvard Pilgrim Healthcare Foundation, and the Boys and Girls Clubs of Southern Maine. She hosts a live event series, “Like A Boss,” in which she interviews other Maine CEOs on their leadership principles. Before joining Masthead Maine (then MaineToday Media) in November 2012, Lisa spent 17 years at The Boston Globe, where she served as Chief Advertising Officer and Vice President/General Manager for Boston.com.  She joined Boston.com as marketing manager in November 1995, just two days after the site’s launch. A native of Stoneham, Massachusetts, she is a 1985 graduate of the University of Massachusetts at Amherst. Lisa lives with her family and a herd of alpacas in North Yarmouth, Maine.

Lisa DeSisto is the Chief Executive Officer of Masthead Maine, the state’s largest media network. She oversees the companies that publish five daily newspapers in Maine – the Portland Press Herald/Maine Sunday Telegram, Morning Sentinel, Kennebec Journal, Sun Journal and Times Record – and their websites. The network also includes 23 weekly newspapers and two commercial printing operations in Lewiston and South Portland. Together the Masthead Maine papers constitute the largest newsgathering organization in northern New England and reach most of Maine’s residents. The Portland Press Herald/Maine Sunday Telegram, the state’s largest newspaper, has in recent years won some of journalism’s top awards, including the Loeb Award and the Polk Award, and was a finalist for a Pulitzer in 2016. Lisa serves on the board of the Associated Press, Harvard Pilgrim Healthcare Foundation, and the Boys and Girls Clubs of Southern Maine. She hosts a live event series, “Like A Boss,” in which she interviews other Maine CEOs on their leadership principles.  Before joining Masthead Maine (then MaineToday Media) in November 2012, Lisa spent 17 years at The Boston Globe, where she served as Chief Advertising Officer and Vice President/General Manager for <a href="http://Boston.com" rel="nofollow" target="_blank">Boston.com</a>.  She joined <a href="http://Boston.com" rel="nofollow" target="_blank">Boston.com</a> as marketing manager in November 1995, just two days after the site’s launch. A native of Stoneham, Massachusetts, she is a 1985 graduate of the University of Massachusetts at Amherst. Lisa lives with her family and a herd of alpacas in North Yarmouth, Maine.

Lisa DeSisto of Masthead Media

About the episode:    Lisa DeSisto is the Chief Executive Officer for Masthead Maine which publishes six daily and twenty-three newspapers in Maine. The titles include The Portland Press Herald/Maine Sunday Telegram, Sun Journal in Lewiston, and the popular Forecaster Newspapers.   Lisa sits on the board of the Maine Press Association, the Associated Press, Harvard Pilgrim Healthcare Foundation and the Boys and Girls Clubs of Southern Maine. She hosts of a live event series; “Like A Boss” where she interviews other Maine CEOs on their leadership principles.   Before moving to Maine in 2012, Lisa spent 17 years at The Boston Globe where she served as  Chief Advertising Officer and General Manager for Boston.com.   Lisa is a 1985 graduate of the University of Massachusetts at Amherst and lives with her family and a herd of goats and alpacas in North Yarmouth.    In the episode:     1:56 – Lisa shares how her career started in the media marketing niche where every company she worked for had “Boston” in its name before she up and moved to Maine.     3:55 – Lisa explains how her digital experience got her the job at MaineToday Media but she soon faced the challenge of balancing print and digital.     5:52 – Nancy asks what Lisa would have done differently to which Lisa stated she should have moved to Maine sooner.     6:32 – Lisa describes how social media is used to spread journalism.     8:00 – Nancy and Lisa talk about trending stories unique to Maine, including the seagull that snatched a lobster roll and a whoopie pie theft.     9:56 – Lisa shares that email has become an effective way to acquire customers since she started her career.     11:06 – Nancy asks Lisa how Stephen King helped the Portland Press Herald gain subscribers.     13:55 – Lisa mentions President Trump’s opinions of the media.     15:14 – Lisa explains her challenge of being a working mother.     19:33 – Lisa shares that page views, engagement and customer acquisition are important forms of measurement.     22:41 – Nancy compares Google to Santa Claus.    24:29 – Lisa describes how she uses social media to build her network.     28:30 – Nancy asks how social media has advanced Lisa’s career.     31:12 – Lisa states that the resources she uses to stay connected are industry newsletters.     33:08 – Lisa and Nancy discuss how special events connect the community.     Quote:  "I feel like one of my biggest challenges is figuring out that balance between growing our digital business but also really taking care of and nurturing our print customers." - Lisa DeSisto, CEO of Masthead Maine    Links:  pressherald.com sunjournal.com centralmaine.com   Looking to connect:   Email: lisa@masthead.me LinkedIn: https://www.linkedin.com/in/lisadesisto/ Twitter: @MaineLisaD  

About the episode:  Lisa DeSisto is the Chief Executive Officer for Masthead Maine which publishes six daily and twenty-three newspapers in Maine. The titles include The Portland Press Herald/Maine Sunday Telegram, Sun Journal in Lewiston, and the popular Forecaster Newspapers.  Lisa sits on the board of the Maine Press Association, the Associated Press, Harvard Pilgrim Healthcare Foundation and the Boys and Girls Clubs of Southern Maine. She hosts of a live event series; “Like A Boss” where she interviews other Maine CEOs on their leadership principles.  Before moving to Maine in 2012, Lisa spent 17 years at The Boston Globe where she served as  Chief Advertising Officer and General Manager for <a href="http://Boston.com" rel="nofollow" target="_blank">Boston.com</a>.  Lisa is a 1985 graduate of the University of Massachusetts at Amherst and lives with her family and a herd of goats and alpacas in North Yarmouth.  In the episode:   1:56 – Lisa shares how her career started in the media marketing niche where every company she worked for had “Boston” in its name before she up and moved to Maine.   3:55 – Lisa explains how her digital experience got her the job at MaineToday Media but she soon faced the challenge of balancing print and digital.   5:52 – Nancy asks what Lisa would have done differently to which Lisa stated she should have moved to Maine sooner.   6:32 – Lisa describes how social media is used to spread journalism.   8:00 – Nancy and Lisa talk about trending stories unique to Maine, including the seagull that snatched a lobster roll and a whoopie pie theft.   9:56 – Lisa shares that email has become an effective way to acquire customers since she started her career.   11:06 – Nancy asks Lisa how Stephen King helped the Portland Press Herald gain subscribers.   13:55 – Lisa mentions President Trump’s opinions of the media.   15:14 – Lisa explains her challenge of being a working mother.   19:33 – Lisa shares that page views, engagement and customer acquisition are important forms of measurement.   22:41 – Nancy compares Google to Santa Claus.  24:29 – Lisa describes how she uses social media to build her network.   28:30 – Nancy asks how social media has advanced Lisa’s career.   31:12 – Lisa states that the resources she uses to stay connected are industry newsletters.   33:08 – Lisa and Nancy discuss how special events connect the community.   Quote:  "I feel like one of my biggest challenges is figuring out that balance between growing our digital business but also really taking care of and nurturing our print customers." - Lisa DeSisto, CEO of Masthead Maine  Links:  <a href="https://www.pressherald.com/" rel="noopener nofollow" target="_blank">pressherald.com</a> <a href="https://www.sunjournal.com/" rel="noopener nofollow" target="_blank">sunjournal.com</a> <a href="https://www.centralmaine.com/" rel="noopener nofollow" target="_blank">centralmaine.com</a> Looking to connect:   Email: <a href="mailto:lisa@masthead.me" rel="noopener">lisa@masthead.me</a> LinkedIn: <a href="https://www.linkedin.com/in/lisadesisto/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/lisadesisto/</a> Twitter: <a href="https://twitter.com/MaineLisaD" rel="noopener nofollow" target="_blank">@MaineLisaD</a>

Episode 47: Lisa Desisto of Maine Today Media