Georgie Maynard's guest appearances

Georgie Maynard

Whateley

Chats with Pav - Sports Stars and Experts Share Sports Marketing, Business, Leadership Insights

The Mike Hosking Breakfast

Shooting The Breeze

Paul Smith

Tim Ross

Peter Wilson

Jack Wilson

Simon Farrant

Adam Gilchrist

Roger Federer

John Buchanan

Cameron Schwab

Jane Anderson

Chris Scott

Charlie Walsh

Danny Green

Ben Darwin

Annie Le

OwlTail

Let’s flip the script and say women’s sports actually deliver the best result for sponsors wanting to make positive connection with fans.Got your attention? Now let’s talk about the data.For more than 10 years Georgie Maynard and True North Research have been on a mission to identify and share sponsorship outcome evidence.Intrigued? Tune in and learn!This is a great podcast for women's sports teams, businesses and everyone involved in sports. Join us on Twitter and Facebook: @TheBreezePod

Let’s flip the script and say women’s sports actually deliver the best result for sponsors wanting to make positive connection with fans. Got your attention? Now let’s talk about the data. For more than 10 years Georgie Maynard and True North Research have been on a mission to identify and share sponsorship outcome evidence. Intrigued? Tune in and learn! This is a great podcast for women's sports teams, businesses and everyone involved in sports. Join us on Twitter and Facebook: @TheBreezePod

S2 Ep46: Georgie Maynard sponsorship in women's sport flips the script

We continue our interview series from the 2019 Mumbrella Sports Marketing Summit, with Georgie Maynard from True North Research.At the time of recording, True North had just released the Benchmark EC Report, with game changing insights into the emotional connection of sports fans to Australia’s teams, leagues and sponsors.True North measured people’s connections to over 100 teams including 15 national sides, 12 leagues and each of these properties’ sponsors.This study is incredibly important because the emotional connection of fans to sport has a direct commercial impact on teams, leagues and sponsors, influencing everything from membership sales through to major sponsorships.We sat down with Georgie just after her keynote at the event, talking about how True North approached the study as well as the results - including the winners and losers - and you may find the results quite surprising. As well as many other learnings and insights.You can also access the report here.PickStar is the best place to book sports stars and personalities for any event, campaign or engagement you can imagine.Choose from over 1300 stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

We continue our interview series from the 2019 Mumbrella Sports Marketing Summit, with Georgie Maynard from True North Research. At the time of recording, True North had just released the Benchmark EC Report, with game changing insights into the emotional connection of sports fans to Australia’s teams, leagues and sponsors. True North measured people’s connections to over 100 teams including 15 national sides, 12 leagues and each of these properties’ sponsors. This study is incredibly important because the emotional connection of fans to sport has a direct commercial impact on teams, leagues and sponsors, influencing everything from membership sales through to major sponsorships. We sat down with Georgie just after her keynote at the event, talking about how True North approached the study as well as the results - including the winners and losers - and you may find the results quite surprising. As well as many other learnings and insights. You can also access the report <a href="https://www.truenorthresearch.com.au/download-benchmark-report" rel="nofollow" target="_blank">here</a>. <a href="http://pickstar.com.au/" rel="nofollow" target="_blank">PickStar</a> is the best place to book sports stars and personalities for any event, campaign or engagement you can imagine. Choose from over 1300 stars past and present, PickStar works fast with ANY budget. <a href="http://www.pickstar.com.au/" rel="nofollow" target="_blank">Visit the PickStar website now</a> - <a href="http://pickstar.com.au/" rel="nofollow" target="_blank">http://pickstar.com.au</a> Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi. Find out more: Sign up to our mailing list and contact us <a href="http://www.off-field.co/" rel="nofollow" target="_blank">here</a> - <a href="http://off-field.co/" rel="nofollow" target="_blank">http://off-field.co</a>Join us on <a href="https://www.facebook.com/OffFieldPodcast" rel="nofollow" target="_blank">Facebook</a> - <a href="http://facebook.com/offfieldpodcast" rel="nofollow" target="_blank">http://facebook.com/offfieldpodcast</a><a>Send us an email</a> - <a>amontesi@pickstar.com.au</a>

57 - Georgie Maynard on how fans connect emotionally to sport