Anuja Sonalker's guest appearances

Anuja Sonalker

Autonocast

Shift: A podcast about mobility

The Future Car: A Siemens Podcast

Karl Iagnemma

Chris Urmson

Don Burnette

Jim Adler

Nancy Sun

John Krafcik

Marcus Welz

Nakul Duggal

Ed Bernardon

Jack Weast

David Estrada

Angus Pacala

Regina Clewlow

Bryan Salesky

John Deere

OwlTail

The founder and CEO of Steer Tech details her company’s new AV pilot project with Dallas Fort Worth International Airport, explores the state of automotive cyber security and explains why “convenience is a narcotic” for consumers.

Anuja Sonalker touts the allure of automated parking (Episode 143)

A lot of people love to drive, but most of us aren’t as fanatic about that last step of the driving experience. The one that requires operating your vehicle at a snail's pace while you anxiously stalk drivers and pedestrians, attempting to swoop in if any of them approach the driver’s side door or tap their brake lights. Yep, today we’re here to talk about parking. Well, we’re actually talking about NOT parking.  What if you never again had to show up late to a meeting or dinner date due to countless minutes spent repetitively circling city blocks for a space to leave your car? What if you never had to miss the start of the movie because you arrived at a full parking lot and had to stash your car 6 blocks away? Wouldn’t it be great if your car could just drop you at the door and magically park itself? In this episode, join Ed Bernardon, host of the Future Car Podcast, and Anuja Sonalker, the CEO of STEER Tech. Her company has created a technology that solves a big problem, a problem that qualifies as one of the greatest “pet peeves” of city dwellers and anyone else who’s ever sat behind the wheel of a car. If we can land people on the moon and accurately detect our percentage of neanderthal DNA, isn’t it about time we figured out a better way to manage parking? In today’s episode, you’ll learn about Anuja’s interesting professional background, and how it eventually led her to founding STEER. Buckle your seat belts and listen in as we talk about a parking technology that could save you time, frustration, and one day eliminate parking from your life forever. Some Questions I Ask:What were you doing before starting STEER? (2:57)How did you transition from cybersecurity to autonomous parking (5:55)How does your autonomous parking system work? (9:26)What parking options can the system handle? (11:23)What are some of the partnerships you’ve created? (14:45)What can this technology do for communities? (19:36)How do you test your systems? (32:09)What’s next for STEER? (35:05)What You’ll Learn in This Episode:An action movie worthy incident that demonstrated the vulnerabilities of technology (4:12)How minimalist engineering helped Anuja recognize that retro-fitting was possible (6:40)How much time you’re really giving up just in order to park your car (12:56)How the nature of parking will change in the future (16:14)How this technology can be applied to existing vehicles (22:12)Why shuttles aren’t the answer (35:49)When you can get your hands on this autonomous technology (39:35)Connect with  Anuja Sonalker:LinkedInTwitterSTEER Tech websiteConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

A lot of people love to drive, but most of us aren’t as fanatic about that last step of the driving experience. The one that requires operating your vehicle at a snail's pace while you anxiously stalk drivers and pedestrians, attempting to swoop in if any of them approach the driver’s side door or tap their brake lights. Yep, today we’re here to talk about parking. Well, we’re actually talking about NOT parking.  What if you never again had to show up late to a meeting or dinner date due to countless minutes spent repetitively circling city blocks for a space to leave your car? What if you never had to miss the start of the movie because you arrived at a full parking lot and had to stash your car 6 blocks away? Wouldn’t it be great if your car could just drop you at the door and magically park itself? In this episode, join <a href="https://www.linkedin.com/in/edward-bernardon-922442/" rel="noopener noreferrer nofollow" target="_blank">Ed Bernardon</a>, host of the Future Car Podcast, and <a href="https://www.linkedin.com/in/anuja-sonalker-ph-d-3565444/" rel="noopener noreferrer nofollow" target="_blank">Anuja Sonalker</a>, the CEO of <a href="https://steer-tech.com/" rel="noopener noreferrer nofollow" target="_blank">STEER Tech</a>. Her company has created a technology that solves a big problem, a problem that qualifies as one of the greatest “pet peeves” of city dwellers and anyone else who’s ever sat behind the wheel of a car. If we can land people on the moon and accurately detect our percentage of neanderthal DNA, isn’t it about time we figured out a better way to manage parking? In today’s episode, you’ll learn about Anuja’s interesting professional background, and how it eventually led her to founding STEER. Buckle your seat belts and listen in as we talk about a parking technology that could save you time, frustration, and one day eliminate parking from your life forever. Some Questions I Ask:<ul><li>What were you doing before starting STEER? (2:57)</li><li>How did you transition from cybersecurity to autonomous parking (5:55)</li><li>How does your autonomous parking system work? (9:26)</li><li>What parking options can the system handle? (11:23)</li><li>What are some of the partnerships you’ve created? (14:45)</li><li>What can this technology do for communities? (19:36)</li><li>How do you test your systems? (32:09)</li><li>What’s next for STEER? (35:05)</li></ul> What You’ll Learn in This Episode:<ul><li>An action movie worthy incident that demonstrated the vulnerabilities of technology (4:12)</li><li>How minimalist engineering helped Anuja recognize that retro-fitting was possible (6:40)</li><li>How much time you’re really giving up just in order to park your car (12:56)</li><li>How the nature of parking will change in the future (16:14)</li><li>How this technology can be applied to existing vehicles (22:12)</li><li>Why shuttles aren’t the answer (35:49)</li><li>When you can get your hands on this autonomous technology (39:35)</li></ul> Connect with  Anuja Sonalker:<ul><li><a href="https://www.linkedin.com/in/anuja-sonalker-ph-d-3565444/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li><li><a href="https://twitter.com/speakingoracle?lang=en" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li><li><a href="https://steer-tech.com/" rel="noopener noreferrer nofollow" target="_blank">STEER Tech website</a></li></ul> Connect with Ed Bernardon:<ul><li><a href="https://www.linkedin.com/in/edward-bernardon-922442/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li><li><a href="https://www.plm.automation.siemens.com/global/en/resource/future-car-whitepaper/87745" rel="noopener noreferrer nofollow" target="_blank">Future Car: Driving a Lifestyle Revolution</a></li><li><a href="https://new.siemens.com/global/en/company/stories/industry/autonomous-and-connected-vehicles.html" rel="noopener noreferrer nofollow" target="_blank">Motorsports is speeding the way to safer urban mobility</a></li><li><a href="https://www.plm.automation.siemens.com/global/en/" rel="noopener noreferrer nofollow" target="_blank">Siemens Digital Industries Software</a></li></ul> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

The End of Parking As We Know It with Anuja Sonalker

We've talked a lot about the importance of picking the right domain in early applications of autonomous drive technology, but one rarely gets discussed: the parking lot. Anuja Sonalker is taking on that challenge at her company STEER, which is developing autonomous parking functionality for both the direct-to-consumer retrofit and OEM option markets. She joins the show to explain how STEER hopes to  address that market, discuss her background in cybersecurity, and explain some important AV safety concepts.

We've talked a lot about the importance of picking the right domain in early applications of autonomous drive technology, but one rarely gets discussed: the parking lot. Anuja Sonalker is taking on that challenge at her company STEER, which is developing autonomous parking functionality for both the direct-to-consumer retrofit and OEM option markets. She joins the show to explain how STEER hopes to address that market, discuss her background in cybersecurity, and explain some important AV safety concepts.

#192: Anuja Sonalker of STEER