Zeph Snapp's guest appearances

Zeph Snapp

Search Engine Journal Show

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Suds & Search | Interviews With Today's Search Marketing Experts

The Search Engine Journal Show

Duane Forrester

Kevin Indig

Eric Enge

Purna Virji

Garrett Mehrguth

Rand Fishkin

Upasna Gautam

Cindy Krum

Cyrus Shepard

Casey Markee

Mordy Oberstein

Keith Goode

Aleyda Solis

John Doherty

Eli Schwartz

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My guest on this week’s episode of Suds &amp; Search is Zeph Snapp, CEO and Founder at Altura Interactive.Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon.He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal.Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way.I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make.It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all.Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans.Catch SearchLab on these platforms:https://www.linkedin.com/company/searchlabdigital/https://www.facebook.com/SearchLabDigital/https://twitter.com/SearchLabAgencyhttps://www.youtube.com/c/SearchLab Subscribe to Suds &amp; Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds &amp; Search is Zeph Snapp, CEO and Founder at Altura Interactive. Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon. He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal. Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way. I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make. It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all. Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans. Catch SearchLab on these platforms: <a href="https://www.linkedin.com/company/searchlabdigital/" rel="nofollow" target="_blank">https://www.linkedin.com/company/searchlabdigital/</a> <a href="https://www.facebook.com/SearchLabDigital/" rel="nofollow" target="_blank">https://www.facebook.com/SearchLabDigital/</a> <a href="https://twitter.com/SearchLabAgency" rel="nofollow" target="_blank">https://twitter.com/SearchLabAgency</a> <a href="https://www.youtube.com/c/SearchLab" rel="nofollow" target="_blank">https://www.youtube.com/c/SearchLab</a> Subscribe to <a href="https://mysoundwise.com/soundcasts/1595354728056s" rel="nofollow" target="_blank">Suds &amp; Search | Interviews With Today's Search Marketing Experts</a> on <a href="https://mysoundwise.com/soundcasts/1595354728056s" rel="nofollow" target="_blank">Soundwise</a>

🍺🔍Suds and Search 102 | Zeph Snapp, CEO and Founder of Altura Interactive

My guest on this week’s episode of Suds &amp; Search is Zeph Snapp, CEO and Founder at Altura Interactive.Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon.He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal.Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way.I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make.It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all.Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans.Catch SearchLab on these platforms:https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds &amp; Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds &amp; Search is Zeph Snapp, CEO and Founder at Altura Interactive. Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon. He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal. Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way. I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make. It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all. Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans. Catch SearchLab on these platforms: <a href="https://www.linkedin.com/company/searchlabdigital/" rel="nofollow" target="_blank">https://www.linkedin.com/company/searchlabdigital/</a> <a href="https://www.facebook.com/SearchLabDigital/" rel="nofollow" target="_blank">https://www.facebook.com/SearchLabDigital/</a> <a href="https://twitter.com/SearchLabAgency" rel="nofollow" target="_blank">https://twitter.com/SearchLabAgency</a> <a href="https://www.youtube.com/c/SearchLab" rel="nofollow" target="_blank">https://www.youtube.com/c/SearchLab</a>Subscribe to <a href="https://mysoundwise.com/soundcasts/1595354728056s" rel="nofollow" target="_blank">Suds &amp; Search | Interviews With Today's Search Marketing Experts</a> on <a href="https://mysoundwise.com/soundcasts/1595354728056s" rel="nofollow" target="_blank">Soundwise</a>

🍺🔍  Suds and Search 102 | Zeph Snapp, CEO and Founder of Altura Interactive

Today we're rebroadcasting the second part of our conversation with Zeph Snapp, when Zeph discussed the strategies for expansion into Latin America -- one of the most rapidly growing markets in the world. Learn about the differences between the countries that make up Latin America and how to maximize your SEO potential. How do you turn lack of consumer and technical sophistication into opportunities? Why is Latin America leap frogging over desktop computers, laptops, and tablets, and going straight to cell phones, and how should SEOs respond? What is the language strategy for reaching the Spanish-speaking market in the US? In what situations should you decide to not localize at the specific-country level? How can you ensure your audience feels like their content is authentic and written for them, and what are the cost-benefit considerations?Connect With: Zeph Snapp: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting the second part of our conversation with Zeph Snapp, when Zeph discussed the strategies for expansion into Latin America -- one of the most rapidly growing markets in the world. Learn about the differences between the countries that make up Latin America and how to maximize your SEO potential. How do you turn lack of consumer and technical sophistication into opportunities? Why is Latin America leap frogging over desktop computers, laptops, and tablets, and going straight to cell phones, and how should SEOs respond? What is the language strategy for reaching the Spanish-speaking market in the US? In what situations should you decide to not localize at the specific-country level? How can you ensure your audience feels like their content is authentic and written for them, and what are the cost-benefit considerations?Connect With: <ul><li>Zeph Snapp: <a href="http://www.alturainteractive.com/" rel="nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/zephsnapp/?originalSubdomain=mx" rel="nofollow" target="_blank">LinkedIn</a></li><li>Benjamin Shapiro: <a href="https://benjshap.com/" rel="nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/company/benjshap-llc/" rel="nofollow" target="_blank">LinkedIn</a> //  <a href="https://twitter.com/benjshap" rel="nofollow" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Strategies for Expanding SEO Into Latin America With Zeph Snapp

Today we're rebroadcasting our previous conversation with Zeph Snapp when we reviewed the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content?Connect With: Zeph Snapp: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our previous conversation with Zeph Snapp when we reviewed the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content?Connect With: <ul><li>Zeph Snapp: <a href="http://www.alturainteractive.com/" rel="nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/zephsnapp/?originalSubdomain=mx" rel="nofollow" target="_blank">LinkedIn</a></li><li>Benjamin Shapiro: <a href="https://benjshap.com/" rel="nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/company/benjshap-llc/" rel="nofollow" target="_blank">LinkedIn</a> //  <a href="https://twitter.com/benjshap" rel="nofollow" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Content Localization Strategies for Going Global With Zeph Snapp

In Part 2 of Searchmetrics’ SEO podcast with Zeph Snapp, Zeph discusses the strategies for expansion into Latin America -- one of the most rapidly growing markets in the world. Learn about the differences between the countries that make up Latin America and how to maximize your SEO potential. How do you turn lack of consumer and technical sophistication into opportunities? Why is Latin America leap frogging over desktop computers, laptops, and tablets, and going straight to cell phones, and how should SEOs respond? What is the language strategy for reaching the Spanish-speaking market in the US? In what situations should you decide to not localize at the specific-country level? How can you ensure your audience feels like their content is authentic and written for them, and what are the cost-benefit considerations? Show Notes Connect With: Zeph Snapp: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 2 of Searchmetrics’ SEO podcast with Zeph Snapp, Zeph discusses the strategies for expansion into Latin America -- one of the most rapidly growing markets in the world. Learn about the differences between the countries that make up Latin America and how to maximize your SEO potential. How do you turn lack of consumer and technical sophistication into opportunities? Why is Latin America leap frogging over desktop computers, laptops, and tablets, and going straight to cell phones, and how should SEOs respond? What is the language strategy for reaching the Spanish-speaking market in the US? In what situations should you decide to not localize at the specific-country level? How can you ensure your audience feels like their content is authentic and written for them, and what are the cost-benefit considerations? Show Notes Connect With: <ul><li>Zeph Snapp: <a href="http://www.alturainteractive.com/" rel="nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/zephsnapp/?originalSubdomain=mx" rel="nofollow" target="_blank">LinkedIn</a></li><li>Benjamin Shapiro: <a href="https://benjshap.com/" rel="nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/company/benjshap-llc/" rel="nofollow" target="_blank">LinkedIn</a> //  <a href="https://twitter.com/benjshap" rel="nofollow" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

In Part 3 of Searchmetrics’ International SEO podcast series, Zeph Snapp reviews the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content? Show Notes Connect With: Zeph Snapp: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 3 of Searchmetrics’ International SEO podcast series, Zeph Snapp reviews the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content? Show Notes Connect With: <ul><li>Zeph Snapp: <a href="http://www.alturainteractive.com" rel="nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/zephsnapp/?originalSubdomain=mx" rel="nofollow" target="_blank">LinkedIn</a> </li><li>Benjamin Shapiro: <a href="https://benjshap.com/" rel="nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/company/benjshap-llc/" rel="nofollow" target="_blank">LinkedIn</a> //  <a href="https://twitter.com/benjshap" rel="nofollow" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Setting Up Your Website Presence For Multilingual Marketing with Zeph Snapp

At Vegas Pubcon 2016, SEJ Chief Social Media Strategist Brent Csutoras sat down with Zeph Snapp of Altura Interactive to discuss how to effectively translate content to reach international markets. The post  Reach Other Markets With Translated Content: An Interview With Zeph Snapp appeared first on Search Engine Journal.

At Vegas Pubcon 2016, SEJ Chief Social Media Strategist Brent Csutoras sat down with Zeph Snapp of Altura Interactive to discuss how to effectively translate content to reach international markets. The post <a href="https://www.searchenginejournal.com/reach-markets-translated-content-interview-zeph-snapp/178045/" rel="nofollow" target="_blank"> Reach Other Markets With Translated Content: An Interview With Zeph Snapp</a> appeared first on <a href="https://www.searchenginejournal.com" rel="nofollow" target="_blank">Search Engine Journal</a>.