Bernie Schreiber's guest appearances

Bernie Schreiber

RYP Radio

Trials Australia

Daniel Blanc-Gonnet

Christy Williams

Cody Webb

Josh Roper

Ryan Young

Pat Smage

Louise Forsley

Karl Davis

Brad Baumert

Robert Crawford

David Knight

Peter Goddard

Tim Lewis

Neil Price

Bill Markham

OwlTail

This episode we are chatting with Bernie Schreiber.   This is part 2 of a 2 part conversation with the 1979 world champion, 4 time NATC champion, 1982 SSDT winner and an AMA Hall of Fame inductee.   For those of you that missed the last episode, I encourage you to go back and listen to episode 67 where we chat with Bernie about his trials journey, his career and its highlights followed by his post trials career in sport marketing.   We also discuss how Bernie left trials pretty much cold turkey and went onto a very successful career in sport marketing. Remaining in Europe, Bernie worked with a number of major watch brands where he helped broker a range of sponsorship agreements with an array of sporting codes including everything from the Australian Football League, to Golf, to the UCI and timekeeping for mountain bike racing.   I mention Bernie credentials again as it really makes this, part 2 of our chat, all the more relevant.   If you are in the business of trials, or care about the grass roots, or are in the upper echelons of administering our sport  I implore you to listen to this episode and adopt the suggestions made.   When I was preparing for this interview, Bernie he mentioned he had done some research and due diligence around the sport of trials since coming back into the trial family a few years ago. An he observed some danger signs that, if un-addressed, risked compromising the long term health and sustainability of our sport.   Just to set the scene, Spanish manufacturers alone in the late 70's and early 80's were collectively selling 40,000 units a year and that was in a time when the big four Japanese manufacturers all had a trials bike model for sale as well. Although they didn't disclose the total volume of trials bikes sold, the Spanish bike numbers are nothing like that today and there are not the presence of the big four any more with the exception of Montessa Honda.   So it's fair to say more people were familiar with trials as a sport and more people owned trials bikes. Trials has gone from verging on the mainstream, with bikes on display at most dealers, to niche discipline today.   In this chat we leverage Bernie's background in sport marketing, and get his comments about the health of trials, a reflection on the drivers behind a declines sales, spectators and particiaption over the years and what we need to do to reclaim some of the former glory trials as motorcycle discipline used to have.   We reflect on why golf has had enduring success with very little rule changes over the years, and why trials with it's constant tweaks and changes has struggled. This includes the degree of difficultly needed to challenge our top riders today, and the economic impacts of having minders.   We discuss a roadmap for the future, and how we need to combine the grass-roots/bottom up promotion of our sport with top-down marketing and promotion to shift the focus towards safety, family, and environmentally friendly fun.   With Bernie's credentials in the sport of trials, and his background in sports marketing I genuinely hope these insights carry the gravitas needed to shape the direction of trials going forward and are adopted by our various governing bodies. In today's age with a concerns around safety, environmental impact, and fun there is no reason trials should be motorcycling's best kept secret. It should, if anything, be one of the foundational steps into other forms of motorcycling and a pathway to enduro, adventure riding etc rather than the other way around.   I hope you enjoy part 2 of my chat with Bernie Schreiber.   Sponsors: S3FormaAiroh   Feedback: podcast@trials.com.au

This episode we are chatting with Bernie Schreiber. This is part 2 of a 2 part conversation with the 1979 world champion, 4 time NATC champion, 1982 SSDT winner and an AMA Hall of Fame inductee. For those of you that missed the last episode, I encourage you to go back and listen to episode 67 where we chat with Bernie about his trials journey, his career and its highlights followed by his post trials career in sport marketing. We also discuss how Bernie left trials pretty much cold turkey and went onto a very successful career in sport marketing. Remaining in Europe, Bernie worked with a number of major watch brands where he helped broker a range of sponsorship agreements with an array of sporting codes including everything from the Australian Football League, to Golf, to the UCI and timekeeping for mountain bike racing. I mention Bernie credentials again as it really makes this, part 2 of our chat, all the more relevant. If you are in the business of trials, or care about the grass roots, or are in the upper echelons of administering our sport  I implore you to listen to this episode and adopt the suggestions made. When I was preparing for this interview, Bernie he mentioned he had done some research and due diligence around the sport of trials since coming back into the trial family a few years ago. An he observed some danger signs that, if un-addressed, risked compromising the long term health and sustainability of our sport. Just to set the scene, Spanish manufacturers alone in the late 70's and early 80's were collectively selling 40,000 units a year and that was in a time when the big four Japanese manufacturers all had a trials bike model for sale as well. Although they didn't disclose the total volume of trials bikes sold, the Spanish bike numbers are nothing like that today and there are not the presence of the big four any more with the exception of Montessa Honda. So it's fair to say more people were familiar with trials as a sport and more people owned trials bikes. Trials has gone from verging on the mainstream, with bikes on display at most dealers, to niche discipline today. In this chat we leverage Bernie's background in sport marketing, and get his comments about the health of trials, a reflection on the drivers behind a declines sales, spectators and particiaption over the years and what we need to do to reclaim some of the former glory trials as motorcycle discipline used to have. We reflect on why golf has had enduring success with very little rule changes over the years, and why trials with it's constant tweaks and changes has struggled. This includes the degree of difficultly needed to challenge our top riders today, and the economic impacts of having minders. We discuss a roadmap for the future, and how we need to combine the grass-roots/bottom up promotion of our sport with top-down marketing and promotion to shift the focus towards safety, family, and environmentally friendly fun. With Bernie's credentials in the sport of trials, and his background in sports marketing I genuinely hope these insights carry the gravitas needed to shape the direction of trials going forward and are adopted by our various governing bodies. In today's age with a concerns around safety, environmental impact, and fun there is no reason trials should be motorcycling's best kept secret. It should, if anything, be one of the foundational steps into other forms of motorcycling and a pathway to enduro, adventure riding etc rather than the other way around. I hope you enjoy part 2 of my chat with Bernie Schreiber. Sponsors: <ul><li>S3</li><li>Forma</li><li>Airoh</li></ul> Feedback: <a href="mailto:podcast@trials.com.au">podcast@trials.com.au</a>

E68: Bernie Schreiber - Perception, Sections and Minders - Part 2

This episode we are chatting with Bernie Schreiber.   This is part 1 of a 2 part conversation with the 1979 world champion, 4 time NATC champion, 1982 SSDT winner and an AMA Hall of Fame inductee.   I have to admit, these episodes are a little bit special...Bernie and I spent an enormous amount of time preparing for this and structuring the interview. It is without question the hardest I've had to work to produce a podcast but that makes it all the more rewarding.   In part one we discuss Bernie's journey into trials, the decision to move to Europe to pursue the sport and then how he progressed throughout the years to become the first, and to this day, only American to win a FIM Trial World Championship.   We discuss how the closure of the Bultaco factory forced him to change bikes, and discuss the multi-faceted requirements to become a world champion. Just being the best rider is not enough, unless you have the right equipment, preparation and consistency.   We also discuss how Bernie left trials pretty much cold turkey and went onto a very successful career in sport marketing. Remaining in Europe, Bernie worked with a number of major watch brands where he helped broker a range of sponsorship agreements with an array of sporting codes including everything from the Australian Football League, to Golf, to the UCI and timekeeping for mountain bike racing.   As if that wasn't enough, when I spoke to Bernie he mentioned he had done some extensive research and due diligence around the sport of trials since coming back into the trial family a few years ago. An he observed some danger signs that, if un addressed, risked compromising the long term health and sustainability of our sport.   In Part 2 of our chat next episode, Bernie with his background in sport marketing, goes on to discuss the health of trials, a reflection on the drivers behind a declines sales, spectators and particiaption over the years and what we need to do to reclaim some of the former glory trials as motorcycle discipline used to have.   We reflect on why golf has had enduring success with very little rule change over the years, and why trials with it's constant tweaks and changes has struggled. This includes the degree of difficultly needed to challenge our top riders today, and the economic impacts of having minders.   We discuss a roadmap for the future, and how we need to combine the grass-roots/bottom up promotion of our sport with top-down marketing and promotion to shift the focus towards safety, family, and environmentally friendly fun.   If you are in the business of trials, or in the administration of our sport I implore you to listen to that episode, but for now I hope you enjoy part 1 of my chat with Bernie Schreiber.   Sponsors: S3FormaAiroh Feedback: podcast@trials.com.au

This episode we are chatting with Bernie Schreiber. This is part 1 of a 2 part conversation with the 1979 world champion, 4 time NATC champion, 1982 SSDT winner and an AMA Hall of Fame inductee. I have to admit, these episodes are a little bit special...Bernie and I spent an enormous amount of time preparing for this and structuring the interview. It is without question the hardest I've had to work to produce a podcast but that makes it all the more rewarding. In part one we discuss Bernie's journey into trials, the decision to move to Europe to pursue the sport and then how he progressed throughout the years to become the first, and to this day, only American to win a FIM Trial World Championship. We discuss how the closure of the Bultaco factory forced him to change bikes, and discuss the multi-faceted requirements to become a world champion. Just being the best rider is not enough, unless you have the right equipment, preparation and consistency. We also discuss how Bernie left trials pretty much cold turkey and went onto a very successful career in sport marketing. Remaining in Europe, Bernie worked with a number of major watch brands where he helped broker a range of sponsorship agreements with an array of sporting codes including everything from the Australian Football League, to Golf, to the UCI and timekeeping for mountain bike racing. As if that wasn't enough, when I spoke to Bernie he mentioned he had done some extensive research and due diligence around the sport of trials since coming back into the trial family a few years ago. An he observed some danger signs that, if un addressed, risked compromising the long term health and sustainability of our sport. In Part 2 of our chat next episode, Bernie with his background in sport marketing, goes on to discuss the health of trials, a reflection on the drivers behind a declines sales, spectators and particiaption over the years and what we need to do to reclaim some of the former glory trials as motorcycle discipline used to have. We reflect on why golf has had enduring success with very little rule change over the years, and why trials with it's constant tweaks and changes has struggled. This includes the degree of difficultly needed to challenge our top riders today, and the economic impacts of having minders. We discuss a roadmap for the future, and how we need to combine the grass-roots/bottom up promotion of our sport with top-down marketing and promotion to shift the focus towards safety, family, and environmentally friendly fun. If you are in the business of trials, or in the administration of our sport I implore you to listen to that episode, but for now I hope you enjoy part 1 of my chat with Bernie Schreiber. Sponsors: <ul><li>S3</li><li>Forma</li><li>Airoh</li></ul> Feedback: <a href="mailto:podcast@trials.com.au">podcast@trials.com.au</a>

E67: Bernie Schreiber - A goal without a plan is just a dream - Part 1

Interview with World Trials Champion Bernie Schreiber.