Elizabeth Rutledge's guest appearances

Elizabeth Rutledge

The Modern Retail Podcast

Talking to Ourselves

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Wendy Clark

Nick Law

Marc Pritchard

Jaime Robinson

PJ Pereira

Alicia Tillman

Walter Isaacson

Andrew Dudum

Cindy Gallop

Nadia Boujarwah

Bobbi Brown

Marian Goodell

Hana Abaza

Shaquille O'Neal

Ryan Reynolds

OwlTail

As the Chief Marketing Officer of American Express, Elizabeth Rutledge has a rare superpower... she's an introvert. And the way she wields it is impressive! Learn how she harnesses the power of small, nimble teams (it has something to do with pizza!); how she's used her introversion to foster a culture of empathy and respect, and why she still draws inspiration from her stint as a 9th grade biology teacher. Plus, Elizabeth reveals how she empowered her teams to give small businesses across the country relief while leading American Express through the pandemic.   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

As the Chief Marketing Officer of American Express, Elizabeth Rutledge has a rare superpower... she's an introvert. And the way she wields it is impressive! Learn how she harnesses the power of small, nimble teams (it has something to do with pizza!); how she's used her introversion to foster a culture of empathy and respect, and why she still draws inspiration from her stint as a 9th grade biology teacher. Plus, Elizabeth reveals how she empowered her teams to give small businesses across the country relief while leading American Express through the pandemic.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Elizabeth Rutledge: “We call our employees colleagues.”

Elizabeth Rutledge is Chief Marketing Officer at American Express, overseeing global media, communications, sponsorships, experiences, strategic planning and customer insights for one of the world's most respected and admired brands. Over 30 years, Elizabeth has made her career at American Express, holding a wide array of responsibilities, including US Card Products and Benefits, Charge portfolio, Co-Brand products, Membership Rewards, and Global Network Marketing.She is currently the Executive Sponsor for American Express’ Global Millennial Network and plays an active role in the company’s Women’s Interest Network. She also serves on the Boards of Directors for the YMCA of Greater New York and the Association of National Advertisers. Elizabeth is a graduate of Princeton University and holds an MBA from NYU.

Elizabeth Rutledge is Chief Marketing Officer at American Express, overseeing global media, communications, sponsorships, experiences, strategic planning and customer insights for one of the world's most respected and admired brands. Over 30 years, Elizabeth has made her career at American Express, holding a wide array of responsibilities, including US Card Products and Benefits, Charge portfolio, Co-Brand products, Membership Rewards, and Global Network Marketing. She is currently the Executive Sponsor for American Express’ Global Millennial Network and plays an active role in the company’s Women’s Interest Network. She also serves on the Boards of Directors for the YMCA of Greater New York and the Association of National Advertisers. Elizabeth is a graduate of Princeton University and holds an MBA from NYU.

At a time when brands everywhere are turning to digital marketing to connect with customers, American Express is taking a much more human approach. For Rutledge, her motto has always been, 'Customer first,' so it felt natural to try and find a way to incorporate them into their marketing strategy. From customer referral programs to taxi top ads that change based on your neighborhood, she believes that showing your customer that you really understand and want to take care of them is the best way to turn them into authentic brand ambassadors. On this week's episode of Making Marketing, Rutledge joins Digiday's Shareen Pathak to discuss turning your customers into your best marketers, why complicated messaging doesn't work and how fighting fraud strengthens C2B relationships.

At a time when brands everywhere are turning to digital marketing to connect with customers, American Express is taking a much more human approach. For Rutledge, her motto has always been, 'Customer first,' so it felt natural to try and find a way to incorporate them into their marketing strategy. From customer referral programs to taxi top ads that change based on your neighborhood, she believes that showing your customer that you really understand and want to take care of them is the best way to turn them into authentic brand ambassadors. On this week's episode of Making Marketing, Rutledge joins Digiday's Shareen Pathak to discuss turning your customers into your best marketers, why complicated messaging doesn't work and how fighting fraud strengthens C2B relationships.