Alex York's guest appearances

Alex York

The SpectRoom

Dear FoundHer...

Rem Koolhaas

Isay Weinfeld

Jakub Cech

Peter Guthrie

Henry Goss

Luis Inciarte

Hayes Davidson

Victor Bonafonte

Lon Grohs

OwlTail

“Talking about business from a non-business angle is something that I've really enjoyed being able to do,” says Alex York, entrepreneurship journalist at Insider. Alex covers business innovators who are changing the world, underrepresented founders, the future of work and how it affects the rest of us in our daily lives for Insider. If you're a female founder, it's almost guaranteed that you've read Alex's work before---even if you're just meeting her today. But today it's Alex who's in the hot seat with host, Lindsay Pinchuk, spilling the tea about how to land press as a founder.  Alex shares how to stand out in a pitch, best ways to network with reporters, what to do if you keep getting turned down, and so much more. Key takeaways from today’s episode include:There are many ways to pitch an editor outside of emailShow who you are as a person outside of your businessWhen pitching, show the notable moment that led to your success or a notable trend you are starting or followingInclude the metrics of success along with that notable momentPut your face on your brand and tell your storyQuotes• “There are so many other ways to really connect with people that you want to tell your story. Whether that's a DM on Instagram or an invite to an event that you're throwing, it can really make a difference to just show who you are as a person beyond what your business is.” (10:07-10:43 | Alex)• “Right now, especially, people are buying products based on who the founder is. And that’s why being the face of your brand is so important.” (10:43-10:51 | Alex)• “There are so many pitches I get that are founders doing something great. Point blank. But to differentiate yourself from all the other founders in the world, it's really about how you have innovated on what a lot of other people are doing right now to directly lead to your success.That's what's going to make you stand out as a business owner.” (18:52-19:12 | Alex)Connect with Alex York:Instagram | http://www.instagram.com/alexy0rkPlease don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukUse code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“Talking about business from a non-business angle is something that I've really enjoyed being able to do,” says Alex York, entrepreneurship journalist at Insider. Alex covers business innovators who are changing the world, underrepresented founders, the future of work and how it affects the rest of us in our daily lives for Insider. If you're a female founder, it's almost guaranteed that you've read Alex's work before---even if you're just meeting her today. But today it's Alex who's in the hot seat with host, Lindsay Pinchuk, spilling the tea about how to land press as a founder. Alex shares how to stand out in a pitch, best ways to network with reporters, what to do if you keep getting turned down, and so much more. Key takeaways from today’s episode include: <ul><li>There are many ways to pitch an editor outside of email</li><li>Show who you are as a person outside of your business</li><li>When pitching, show the notable moment that led to your success or a notable trend you are starting or following</li><li>Include the metrics of success along with that notable moment</li><li>Put your face on your brand and tell your story</li></ul> Quotes• “There are so many other ways to really connect with people that you want to tell your story. Whether that's a DM on Instagram or an invite to an event that you're throwing, it can really make a difference to just show who you are as a person beyond what your business is.” (10:07-10:43 | Alex)• “Right now, especially, people are buying products based on who the founder is. And that’s why being the face of your brand is so important.” (10:43-10:51 | Alex)• “There are so many pitches I get that are founders doing something great. Point blank. But to differentiate yourself from all the other founders in the world, it's really about how you have innovated on what a lot of other people are doing right now to directly lead to your success.That's what's going to make you stand out as a business owner.” (18:52-19:12 | Alex)Connect with Alex York:Instagram | <a href="http://www.instagram.com/alexy0rk" rel="noopener noreferrer nofollow" target="_blank">http://www.instagram.com/alexy0rk</a>Please don't forget to rate, comment, and subscribe to Dear FoundHer on<a href="https://podcasts.apple.com/us/podcast/dear-foundher/id1591976277" rel="noopener noreferrer nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/7JhasqmZ2QgXQvzyu5mG3A?si=4093f4fc0e37461c" rel="noopener noreferrer nofollow" target="_blank"> Spotify</a>, or wherever you listen to podcasts!You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form <a href="https://www.lindsaypinchuk.com/smallbusinesscoaching" rel="noopener noreferrer nofollow" target="_blank">here</a> and set up a FREE 30-minute consultation.Make sure you <a href="https://view.flodesk.com/pages/61d0df74a247a7a54199563c" rel="noopener noreferrer nofollow" target="_blank">sign up for Lindsay's newsletter </a>and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.Don't forget to follow Lindsay on Instagram:<a href="https://www.instagram.com/lindsaypinchuk" rel="noopener noreferrer nofollow" target="_blank"> https://www.instagram.com/lindsaypinchuk</a>Use code FoundHer for 50% off your first month with both HiveCast and Fireside<a href="http://hivecast.fm/" rel="noopener noreferrer nofollow" target="_blank">Podcast production and show notes provided by HiveCast.fm</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

FoundHer Files:  How to Pitch You + Your Business to the Press, with Alex York, Entrepreneurship Journalist at Insider

Traveling the road from animation to architectural visualization, this session brings you Alex York and Iain Banks from the London-based studio Recent Spaces. They have a remarkable body of work, and we dive into why they are in the business, how they do it and what makes them stand out. They have a somewhat unique perspective as animators that are excelling in the ArchViz world. Here are some of the highlights from this session of  The SpectRoom.   Why ArchViz Beats Animation   The pathway that takes you from absolutely nothing to a fully animated scene is a very complicated one. Comparing that to the modular and linear process of architectural visualization  —  which Alex and Iain have found comes with the huge appeal of being able create a scene rapidly and then focus intensely on the details. That gratification is what has kept these two firmly based in architecture.   Animated Stills are Becoming A Client Favorite   Transitioning from still images to animated stills allows clients to see a more natural pathway through projects. Alex and Iain have fine-tuned the art of taking their images and creating less CGI and fly-through, and a more filmic approach to the building by viewing them like an architectural photographer would do. They’ve also found a few other tricks that clients are enjoying as well.   Corona Renderer is the Perfect Replacement for V-Ray   In the Recent Space tool box you’ll find Corona Renderer, 3ds Max, Forest Pack, and RailClone, but you won’t see much of V-Ray anymore. We talk about the reasons why, and it all has to to do with being an artist  —  not a technician. Alex and Iain have found that Corona Renderer allows them to spend their time and energies on their true passion, and to create the high-end renderings that their clients want.   Photographers and Visualizers  —  Who Gets the Credit?   Architectural visualizers know how difficult it can be to get full credit for their images, especially in comparison to architectural photographers. Copyrights and image credit goes to photographers, and their position of prestige is much more established. Visualizers, on the other hand, are still seeking to secure the same place of respect. Alex and Iain share their thoughts on the difference between the two, and potential solutions to the problem.     Key Takeaways  [1:12] Alex and Iain take us down the road from computer animation to architectural visualization.  [7:00] Disadvantages that come with not being from the world of architecture… if there are any.  [9:00] The transition from still images to animated stills.  [11:28] How experiences at Hayes Davidson shaped their decision to create Recent Spaces.  [15:20] The 30-second Recent Spaces elevator pitch  (minus the VR goggles).  [19:23] What their project workflow looks like, including the details that make it perfect.  [22:14] The tool set line up, and how it works for them.  [27:17] Detail-oriented employees are invited to apply at Recent Spaces.  [29:18] Work-life balance starts with setting boundaries with clients.  [32:22] Photographers and visualizers  —  how can both get the credit they deserve?  [37:10] What the London archVIZ community is all about.  [38:52] The future of work at Recent Spaces means filling the animating needs of visualizers.  [43:00] To capture the attention of Alex and Iain, just send over some images.    Main Quotes  “I’m obsessed with the details.”  —  Alex York    “As a visualizer, it’s very important that you  not  get bogged down in what  ‘they’ want.”   — Iain Banks    “What we’re trying to do is move away from CGI.”  —  Alex York    “We try very hard to produce images that are not just accurate in detail, but are really beautiful in a classy and understated way.”   —  Alex York    “We want our employees to enjoy working here, and to produce something that is amazing.”     — Iain Banks    Software Mentions  Forest Pack  V-Ray Corona Renderer 3D Max RailClone    Name Dropping  Recent Spaces CGTalk Hayes Davidson The Boundary    Sponsors  Quixel Megascans

Traveling the road from animation to architectural visualization, this session brings you Alex York and Iain Banks from the London-based studio Recent Spaces. They have a remarkable body of work, and we dive into why they are in the business, how they do it and what makes them stand out. They have a somewhat unique perspective as animators that are excelling in the ArchViz world. Here are some of the highlights from this session of The SpectRoom. Why ArchViz Beats Animation The pathway that takes you from absolutely nothing to a fully animated scene is a very complicated one. Comparing that to the modular and linear process of architectural visualization — which Alex and Iain have found comes with the huge appeal of being able create a scene rapidly and then focus intensely on the details. That gratification is what has kept these two firmly based in architecture. Animated Stills are Becoming A Client Favorite Transitioning from still images to animated stills allows clients to see a more natural pathway through projects. Alex and Iain have fine-tuned the art of taking their images and creating less CGI and fly-through, and a more filmic approach to the building by viewing them like an architectural photographer would do. They’ve also found a few other tricks that clients are enjoying as well. Corona Renderer is the Perfect Replacement for V-Ray In the Recent Space tool box you’ll find Corona Renderer, 3ds Max, Forest Pack, and RailClone, but you won’t see much of V-Ray anymore. We talk about the reasons why, and it all has to to do with being an artist — not a technician. Alex and Iain have found that Corona Renderer allows them to spend their time and energies on their true passion, and to create the high-end renderings that their clients want. Photographers and Visualizers — Who Gets the Credit? Architectural visualizers know how difficult it can be to get full credit for their images, especially in comparison to architectural photographers. Copyrights and image credit goes to photographers, and their position of prestige is much more established. Visualizers, on the other hand, are still seeking to secure the same place of respect. Alex and Iain share their thoughts on the difference between the two, and potential solutions to the problem.   Key Takeaways [1:12] Alex and Iain take us down the road from computer animation to architectural visualization. [7:00] Disadvantages that come with not being from the world of architecture… if there are any. [9:00] The transition from still images to animated stills. [11:28] How experiences at Hayes Davidson shaped their decision to create Recent Spaces. [15:20] The 30-second Recent Spaces elevator pitch (minus the VR goggles). [19:23] What their project workflow looks like, including the details that make it perfect. [22:14] The tool set line up, and how it works for them. [27:17] Detail-oriented employees are invited to apply at Recent Spaces. [29:18] Work-life balance starts with setting boundaries with clients. [32:22] Photographers and visualizers — how can both get the credit they deserve? [37:10] What the London archVIZ community is all about. [38:52] The future of work at Recent Spaces means filling the animating needs of visualizers. [43:00] To capture the attention of Alex and Iain, just send over some images.   Main Quotes “I’m obsessed with the details.” — Alex York   “As a visualizer, it’s very important that you not get bogged down in what ‘they’ want.”  — Iain Banks   “What we’re trying to do is move away from CGI.” — Alex York   “We try very hard to produce images that are not just accurate in detail, but are really beautiful in a classy and understated way.”  — Alex York   “We want our employees to enjoy working here, and to produce something that is amazing.”    — Iain Banks   Software Mentions <a href="https://www.ronenbekerman.com/goto/forest-pack/" rel="noreferrer nofollow noopener" target="_blank">Forest Pack</a> <a href="https://vray.us/?gclid=CjwKEAjwsLTJBRCvibaW9bGLtUESJAC4wKw1MTjxX-yvbhgdHIDhgUk66DFrzBs3DCpz1Xs1sSJ8-RoCXhvw_wcB" rel="noreferrer nofollow noopener" target="_blank"> V-Ray</a> <a href="https://www.ronenbekerman.com/goto/corona-render/" rel="noreferrer nofollow noopener" target="_blank">Corona Renderer</a> <a href="https://www.autodesk.com/products/3ds-max/overview" rel="noreferrer nofollow noopener" target="_blank">3D Max</a> <a href="https://www.ronenbekerman.com/goto/railclone/" rel="noreferrer nofollow noopener" target="_blank">RailClone</a>   Name Dropping <a href="http://www.recentspaces.com/" rel="noreferrer nofollow noopener" target="_blank">Recent Spaces</a> <a href="http://forums.cgsociety.org/" rel="noreferrer nofollow noopener" target="_blank">CGTalk</a> <a href="http://www.hayesdavidson.com/" rel="noreferrer nofollow noopener" target="_blank">Hayes Davidson</a> <a href="http://www.the-boundary.com/" rel="noreferrer nofollow noopener" target="_blank">The Boundary</a>   Sponsors <a href="http://quixel.se/" rel="noreferrer nofollow noopener" target="_blank">Quixel</a> <a href="https://megascans.se/" rel="noreferrer nofollow noopener" target="_blank">Megascans</a>

TSR 005: Alex York and Iain Banks from Recent Spaces in London