Erin Merz's guest appearances

Erin Merz

Chasing the Sun: Your Chief Wellness Podcast with Mark Mohammadpour

Build Momentum - Simplifying PR Strategies for Education 

Kimberly Smith

Johnny Quinn

Brad Weinstein

Betsy Corcoran

Tom Burton

John Watson

Marcus Soutra

Jeff Patterson

Carl Hooker

Rod Berger

Dennis Welch

Kevin Hogan

Sean Slade

Barbara Kurshan

Brandon Laws

OwlTail

In this episode of Build Momentum, We are joined by Erin Merz. She is the Director of Marketing and Communications for Portland State University School of Business. She focuses on supporting the institution's recruitment and retention goals.Erin has a passion for storytelling, a results-driven mindset, and a commitment to building and maintaining strong relationships with stakeholders that we look forward to digging into today. Erin is also an instructor for the essentials of marketing course at PSUSome Questions I Ask:What are the challenges and future plans in the higher education space? (1:21)Do you mind giving us an example of how you're taking a closer look at systemic racism in your institution? (3:57)Are you experiencing a drop in college enrollments in PSU and how are you supporting recruitment and retention through marketing particularly this year.  (7:15)How do you weave storytelling into your efforts and what you're doing now?  (12:54)As a marketing teacher, Are there any key takeaways from that course that you think our listeners might benefit from hearing? (15:26)In This Episode, You Will Learn:Unique challenges in Higher Ed. (1:45)Systemic racism in Marketing in the Higher Ed space (4:07)Significant enrollment declines and some  marketing strategies for recruitment and retention at PSU (7:49)Storytelling as a marketing tool (12:56)Understanding marketing concepts (15:39)How communication is really important (17:47)Quotes:“Imagery, I think, is just a very easy way to kind of describe it. But that's one project I've been working on. Yeah, I work for the School of Business, but it's a university wide initiative to be more thoughtful and think a little bit more critically about our imagery and how we're representing our students, and are we giving them ownership of their likeness. And that plays into systemic racism, because we don't want to take advantage of students of color, for example, and use them, you know, in a way that tokenizes them. ”“Storytelling really helps showcase our values, the classroom experience, our faculty research.”“ I just think it's so important to blend the data, the kind of value of the degree, the ROI of the degree with the people who are actually experiencing it.”"It's marketing one on one, right, connecting to the hearts and the minds through whatever content you're putting out there."Connect with Erin Merz:Erin’s LinkedInStay in touch with Sarah Williamson:Free Case Study GuideWebsiteFacebook

In this episode of Build Momentum, We are joined by Erin Merz. She is the Director of Marketing and Communications for Portland State University School of Business. She focuses on supporting the institution's recruitment and retention goals. Erin has a passion for storytelling, a results-driven mindset, and a commitment to building and maintaining strong relationships with stakeholders that we look forward to digging into today. Erin is also an instructor for the essentials of marketing course at PSU Some Questions I Ask:<ul><li>What are the challenges and future plans in the higher education space? (1:21)</li><li>Do you mind giving us an example of how you're taking a closer look at systemic racism in your institution? (3:57)</li><li>Are you experiencing a drop in college enrollments in PSU and how are you supporting recruitment and retention through marketing particularly this year.  (7:15)</li><li>How do you weave storytelling into your efforts and what you're doing now?  (12:54)</li><li>As a marketing teacher, Are there any key takeaways from that course that you think our listeners might benefit from hearing? (15:26)</li><li> </li></ul>In This Episode, You Will Learn:<ul><li>Unique challenges in Higher Ed. (1:45)</li><li>Systemic racism in Marketing in the Higher Ed space (4:07)</li><li>Significant enrollment declines and some  marketing strategies for recruitment and retention at PSU (7:49)</li><li>Storytelling as a marketing tool (12:56)</li><li>Understanding marketing concepts (15:39)</li><li>How communication is really important (17:47)</li></ul> Quotes:“Imagery, I think, is just a very easy way to kind of describe it. But that's one project I've been working on. Yeah, I work for the School of Business, but it's a university wide initiative to be more thoughtful and think a little bit more critically about our imagery and how we're representing our students, and are we giving them ownership of their likeness. And that plays into systemic racism, because we don't want to take advantage of students of color, for example, and use them, you know, in a way that tokenizes them. ”“Storytelling really helps showcase our values, the classroom experience, our faculty research.”“ I just think it's so important to blend the data, the kind of value of the degree, the ROI of the degree with the people who are actually experiencing it.”"It's marketing one on one, right, connecting to the hearts and the minds through whatever content you're putting out there." Connect with Erin Merz:<a href="https://www.linkedin.com/in/erinmerz/" rel="nofollow" target="_blank">Erin’s LinkedIn</a>Stay in touch with Sarah Williamson:<a href="https://casestudy.swpr-group.com/" rel="nofollow" target="_blank">Free Case Study Guide</a><a href="http://swpr-group.com/" rel="nofollow" target="_blank">Website</a><a href="https://www.facebook.com/SWPRGroup" rel="nofollow" target="_blank">Facebook</a>

Marketing in Higher Ed: Challenges and Opportunities | Erin Merz

It’s so great to talk to Erin Merz, APR, and Tracey Lam, APR. This is the second of a two-part series.We talk about:Our respective pets and the role they play in keeping us sane!Challenges and tips for making career shifts.The impact of managers in our career.The impact of PRSA.Erin and Tracey’s role in advancing diversity and inclusion.Their exercise of choice.Enjoy!About Tracey Lam, APR: Tracey is an award-winning communications professional with more than 20 years of experience.  She currently works as a communications specialist at OHSU, specifically supporting the Center for Diversity and Inclusion in its efforts to enhance the climate at OHSU through diversity, equity and inclusion. Prior to this, Tracey served as the communications manager at Make-A-Wish Oregon and executive producer of special projects at KATU-TV. Tracey is also very involved in her community. She recently wrapped up a 3-year stint on the board of directors of the Public Relations Society of America Oregon Chapter. She continues to support PRSA through her involvement in the chapter’s diversity and inclusion committee. One of her proudest achievements is co-founding API Forward, an education foundation dedicated to the advancement of Asians and Pacific Islanders. She maintains her sanity by practicing yoga almost daily, hiking, snowshoeing, playing tennis and curling up on the couch with her lap cat, Tilly. She also organizes a monthly book club.About Erin Merz, M.A., APR:Erin is a seasoned marketing and communications professional skilled at creating quality content that reaches the right audiences and inspires action. Her passion for storytelling, results-driven mindset, and commitment to building and maintaining strong relationships with stakeholders adds substantial value to the organizations she works with. Erin serves as director of marketing and communications for The School of Business at Portland State University where she’s responsible for developing and implementing strategies that support the institution’s recruitment and retention efforts. Erin has worked at PSU since 2015. Prior to, she held a variety of marketing and communications roles that span the public, private and nonprofit sectors. Erin has a bachelor’s degree in broadcasting from Grand Valley State University, a master’s degree in communications from the New York Institute of Technology and holds the Accreditation in Public Relations (APR). She’s also an active member and volunteer with the Public Relations Society of America Oregon Chapter. Connect with her online at erinmerz.com.

It’s so great to talk to Erin Merz, APR, and Tracey Lam, APR. This is the second of a two-part series. We talk about: Our respective pets and the role they play in keeping us sane! Challenges and tips for making career shifts. The impact of managers in our career. The impact of PRSA. Erin and Tracey’s role in advancing diversity and inclusion. Their exercise of choice. Enjoy! About Tracey Lam, APR: Tracey is an award-winning communications professional with more than 20 years of experience.  She currently works as a communications specialist at OHSU, specifically supporting the Center for Diversity and Inclusion in its efforts to enhance the climate at OHSU through diversity, equity and inclusion. Prior to this, Tracey served as the communications manager at Make-A-Wish Oregon and executive producer of special projects at KATU-TV. Tracey is also very involved in her community. She recently wrapped up a 3-year stint on the board of directors of the Public Relations Society of America Oregon Chapter. She continues to support PRSA through her involvement in the chapter’s diversity and inclusion committee. One of her proudest achievements is co-founding API Forward, an education foundation dedicated to the advancement of Asians and Pacific Islanders. She maintains her sanity by practicing yoga almost daily, hiking, snowshoeing, playing tennis and curling up on the couch with her lap cat, Tilly. She also organizes a monthly book club. About Erin Merz, M.A., APR: Erin is a seasoned marketing and communications professional skilled at creating quality content that reaches the right audiences and inspires action. Her passion for storytelling, results-driven mindset, and commitment to building and maintaining strong relationships with stakeholders adds substantial value to the organizations she works with. Erin serves as director of marketing and communications for The School of Business at Portland State University where she’s responsible for developing and implementing strategies that support the institution’s recruitment and retention efforts. Erin has worked at PSU since 2015. Prior to, she held a variety of marketing and communications roles that span the public, private and nonprofit sectors. Erin has a bachelor’s degree in broadcasting from Grand Valley State University, a master’s degree in communications from the New York Institute of Technology and holds the Accreditation in Public Relations (APR). She’s also an active member and volunteer with the Public Relations Society of America Oregon Chapter. Connect with her online at <a href="http://erinmerz.com" rel="nofollow" target="_blank">erinmerz.com</a>.

10. Have I introduced you to Tracey Lam and Erin Merz, PR Heroes (Part Two)?

It was SO great to talk to Erin Merz, APR, and Tracey Lam, APR recently. This is a two-part series. Part one is live now, and part two on December 5. We talk about:  Our respective pets and the role they play in keeping us sane! Challenges and tips for making career shifts. The impact of managers in our career The impact of PRSA. Erin and Tracey’s role in advancing diversity and inclusion Their exercise of choice.  Enjoy! About Tracey Lam, APR: Tracey is an award-winning communications professional with more than 20 years of experience.  She currently works as a communications specialist at OHSU, specifically supporting the Center for Diversity and Inclusion in its efforts to enhance the climate at OHSU through diversity, equity and inclusion. Prior to this, Tracey served as the communications manager at Make-A-Wish Oregon and executive producer of special projects at KATU-TV. Tracey is also very involved in her community. She recently wrapped up a 3-year stint on the board of directors of the Public Relations Society of America Oregon Chapter. She continues to support PRSA through her involvement in the chapter’s diversity and inclusion committee. One of her proudest achievements is co-founding API Forward, an education foundation dedicated to the advancement of Asians and Pacific Islanders. She maintains her sanity by practicing yoga almost daily, hiking, snowshoeing, playing tennis and curling up on the couch with her lap cat, Tilly. She also organizes a monthly book club. About Erin Merz, M.A., APR: Erin is a seasoned marketing and communications professional skilled at creating quality content that reaches the right audiences and inspires action. Her passion for storytelling, results-driven mindset, and commitment to building and maintaining strong relationships with stakeholders adds substantial value to the organizations she works with. Erin serves as director of marketing and communications for The School of Business at Portland State University where she’s responsible for developing and implementing strategies that support the institution’s recruitment and retention efforts. Erin has worked at PSU since 2015. Prior to, she held a variety of marketing and communications roles that span the public, private and nonprofit sectors. Erin has a bachelor’s degree in broadcasting from Grand Valley State University, a master’s degree in communications from the New York Institute of Technology and holds the Accreditation in Public Relations (APR). She’s also an active member and volunteer with the Public Relations Society of America Oregon Chapter. Connect with her online at erinmerz.com.

It was SO great to talk to Erin Merz, APR, and Tracey Lam, APR recently. This is a two-part series. Part one is live now, and part two on December 5. We talk about: <ul> <li>Our respective pets and the role they play in keeping us sane!</li> <li>Challenges and tips for making career shifts.</li> <li>The impact of managers in our career</li> <li>The impact of PRSA.</li> <li>Erin and Tracey’s role in advancing diversity and inclusion</li> <li>Their exercise of choice.</li> </ul> Enjoy! About Tracey Lam, APR: Tracey is an award-winning communications professional with more than 20 years of experience.  She currently works as a communications specialist at OHSU, specifically supporting the Center for Diversity and Inclusion in its efforts to enhance the climate at OHSU through diversity, equity and inclusion. Prior to this, Tracey served as the communications manager at Make-A-Wish Oregon and executive producer of special projects at KATU-TV. Tracey is also very involved in her community. She recently wrapped up a 3-year stint on the board of directors of the Public Relations Society of America Oregon Chapter. She continues to support PRSA through her involvement in the chapter’s diversity and inclusion committee. One of her proudest achievements is co-founding API Forward, an education foundation dedicated to the advancement of Asians and Pacific Islanders. She maintains her sanity by practicing yoga almost daily, hiking, snowshoeing, playing tennis and curling up on the couch with her lap cat, Tilly. She also organizes a monthly book club. About Erin Merz, M.A., APR: Erin is a seasoned marketing and communications professional skilled at creating quality content that reaches the right audiences and inspires action. Her passion for storytelling, results-driven mindset, and commitment to building and maintaining strong relationships with stakeholders adds substantial value to the organizations she works with. Erin serves as director of marketing and communications for The School of Business at Portland State University where she’s responsible for developing and implementing strategies that support the institution’s recruitment and retention efforts. Erin has worked at PSU since 2015. Prior to, she held a variety of marketing and communications roles that span the public, private and nonprofit sectors. Erin has a bachelor’s degree in broadcasting from Grand Valley State University, a master’s degree in communications from the New York Institute of Technology and holds the Accreditation in Public Relations (APR). She’s also an active member and volunteer with the Public Relations Society of America Oregon Chapter. Connect with her online at <a href="http://erinmerz.com" rel="nofollow" target="_blank">erinmerz.com</a>.