Marco Bertini
8 Podcast Episodes
Beyond Subscriptions, Pricing for Impact with HBS/ESADE Professor Marco Bertini
Beyond Subscriptions, Pricing for Impact with HBS/ESADE Professor Marco Bertini
Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Su... Read more
26 Jan 2022
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34mins
Interview with Marco Bertini - The Ends Game
Interview with Marco Bertini - The Ends Game
Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or ... Read more
29 Oct 2021
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57mins
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Pricing and Selling Value: Marco Bertini, Harvard and Esade Professor
Pricing and Selling Value: Marco Bertini, Harvard and Esade Professor
Marco Bertini is rewriting the rules of commerce. Instead of selling the “means” (products and services), he believes co... Read more
20 Apr 2021
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37mins
Marco Bertini és Oded Koenigsberg: Mi éri meg a pénzünket?
Marco Bertini és Oded Koenigsberg: Mi éri meg a pénzünket?
A Mi éri meg a pénzünket? című kötet a kereskedelem jövőjéről és a vállalati működés új alapjairól szól. A szerzők érvel... Read more
3 Mar 2021
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42mins
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Stop Selling Your Products, Start Delivering Value with Marco Bertini
Stop Selling Your Products, Start Delivering Value with Marco Bertini
Marco Bertini is a Professor of Marketing at Esade, co-founder of the school’s Institute for Data-Driven Decisions, and ... Read more
16 Nov 2020
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28mins
Helping Companies Provide Value
Helping Companies Provide Value
Marco Bertini is professor of marketing at ESADE Business School, Barcelona. He is a co-founder of the school’s Institut... Read more
20 May 2019
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32mins
Pricing to Create Shared Value (Harvard Business Review) Audiobook by Marco Bertini, John T. Gourville
Pricing to Create Shared Value (Harvard Business Review) Audiobook by Marco Bertini, John T. Gourville
Listen to the full audiobook free with a 30-day trial. Go to http://hotaudiobook.com/free Title: Pricing to Create Share... Read more
11 Jun 2012
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23mins
How to Stop Customers from Fixating on Price Audiobook by Marco Bertini, Luc Wathieu
How to Stop Customers from Fixating on Price Audiobook by Marco Bertini, Luc Wathieu
Listen to the full audiobook free with a 30-day trial.Contact me for any questions: inforeq17@gmail.com
21 May 2010
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24mins
