Chris Raniere's guest appearances

Chris Raniere

Performance Delivered

Laurel Mintz

Scott King

Lacy Boggs

Jonathan Stark

Angela Hill

Eric Bandholz

AJ Wilcox

GERARD DOYLE

Kevin O’Connor

Daniel Rodriguez

Annie Davis

Jeff Rosenblum

John Durham

Julie Cohen

Akvile DeFazio

OwlTail

On this week’s episode of the Performance Delivered Podcast, we talk to Chris Raniere of Lumanu, about influencer marketing. Chris has worked in and alongside both billion-dollar organizations and start-ups in B2B and B2C markets, with roles ranging from Director to CEO.Chris is a returning guest, so we welcome him back to talk about changes in the influencer marketing landscape, as well as,  The friction points for creators and brands The difficulty in connecting creators with brands The future of the creator economy The mission of Lumanu And more

On this week’s episode of the Performance Delivered Podcast, we talk to Chris Raniere of Lumanu, about influencer marketing. Chris has worked in and alongside both billion-dollar organizations and start-ups in B2B and B2C markets, with roles ranging from Director to CEO.Chris is a returning guest, so we welcome him back to talk about changes in the influencer marketing landscape, as well as, <ul> <li>The friction points for creators and brands</li> <li>The difficulty in connecting creators with brands</li> <li>The future of the creator economy</li> <li>The mission of Lumanu</li> <li>And more</li></ul>

Chris Raniere | The Critical Element Missing In Influencer Marketing

Chris Raniere, founder and president of San Francisco-based digital marketing agency 46Mile, has seen a lot since his days at early search engine Ask Jeeves and other companies of that era.One thing that has remained a constant is that many clients don’t understand the value of the work agencies do in paid search and other marketing channels and, as a result, try to lowball them when it comes to fees.Chris has little patience for that attitude and explains how he deals with potential clients who want to pay as little as possible, as well as… Why you shouldn’t do RFPs – with one exception Where large regional brands are moving their marketing efforts When you shouldn’t back down on price How to show a client you’re worth a higher fee than the competition And more

Chris Raniere, founder and president of San Francisco-based digital marketing agency 46Mile, has seen a lot since his days at early search engine Ask Jeeves and other companies of that era.One thing that has remained a constant is that many clients don’t understand the value of the work agencies do in paid search and other marketing channels and, as a result, try to lowball them when it comes to fees.Chris has little patience for that attitude and explains how he deals with potential clients who want to pay as little as possible, as well as…<ul> <li>Why you shouldn’t do RFPs – with one exception</li> <li>Where large regional brands are moving their marketing efforts</li> <li>When you shouldn’t back down on price</li> <li>How to show a client you’re worth a higher fee than the competition</li> <li>And more</li></ul>

Chris Raniere | Two Digital Marketing Trends to Watch