Allan Rubin's guest appearances

Allan Rubin

Lay of the Brand

Matt Howard

Sergei Samoilenko

Greg Kihlström

Jack Speer

Mark Amtower

Stephen McCarney

Pasha Irshad

Shahed Ahmed

Tonya Klause

Abigail Bracy

Tonya Neff Klause

OwlTail

Marketing your products and services to government agencies is not as simple as swapping out the word ‘mission’ for ‘profitability’ on your commercial collateral. If your business is considering selling to the public sector, you need to be prepared to communicate to a unique market that is more mission-driven and has different motivations than the B2B market. On this episode of Lay of the Brand Allan Rubin, Chief Marketing Officer of ORock Technologies, breaks down the basics of how businesses can successfully enter the government market while creating content that captures audiences at the federal, state and local levels. 

<p>Marketing your products and services to government agencies is not as simple as swapping out the word ‘mission’ for ‘profitability’ on your commercial collateral. If your business is considering selling to the public sector, you need to be prepared to communicate to a unique market that is more mission-driven and has different motivations than the B2B market. On this episode of Lay of the Brand Allan Rubin, Chief Marketing Officer of ORock Technologies, breaks down the basics of how businesses can successfully enter the government market while creating content that captures audiences at the federal, state and local levels. </p>

The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock Technologies