Aimee Matchette's guest appearances

Aimee Matchette

Brandstorm

David King

Michael Gass

Lou Adler

Brandon Bruce

Tom Clark

Joe Simon

Joe Sweeney

Michael Brenner

Rick Cesari

Michael Greenberg

Jon Greenberg

Katrina Cravy

John Sebastian

Greg Chapman

Neil Willenson

OwlTail

In this episode, we welcome Aimee Matchette of Elements Massage. Aimee is an Elements Massage franchise owner and Area Director. She is here to talk with us about how to choose a franchise. Aimee MatchetteAimee has an extensive background in financials, being a former Financial Planner and CPA for small businesses. She invested in Elements Massage nine years ago and serves as a member of the franchisee leadership team for WellBiz Brands, the franchisor for Elements. Choosing a Franchise Choosing a franchise is an individualized process. Aimee discusses the process she followed before deciding to work with the Elements Massage franchise. She also talks about key components that should be assessed during the decision making phase of choosing a franchise. Research and Practicality Aimee emphasizes the importance of research to ensure that you choose a franchise that not only suits what is important to you but also systems are compatible with your goals and personality. She also suggests that grit is a necessary component to owning a franchise, because, in the end, you are still a business owner. There will be ups and downs along the way. It is important, as a business owner, to persevere through even the toughest times to be successful. Realities Hone in on your strengths and weaknesses. Do what you do well and hire support staff to handle the rest. Key advisors Aimee feels are necessary when considering a franchise include an attorney, a real estate broker, and a banker. Be prepared with an exit strategy from the very beginning. Know the business you are buying into. Recommended Reading The E-Myth Revisited by Michael E. Gerber:  https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1/140-1640446-7750113?ie=UTF8&amp;qid=1507565116&amp;sr=8-1&amp;keywords=the+e+myth+revisited Strengths Finder 2.0 by Tom Rath:  https://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1507565185&amp;sr=1-1&amp;keywords=strength+finder+2.0 Grit: The Power of Passion &amp; Perseverance by Angela Duckworth:  https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1507565927&amp;sr=1-1&amp;keywords=grit+the+power+of+passion+and+perseverance Contact Aimee Matchette: Website: https://elementsmassage.com/whitefish-bay/ Aimee on LinkedIn: https://www.linkedin.com/in/aimee-matchette-65a44aa/

In this episode, we welcome Aimee Matchette of Elements Massage. Aimee is an Elements Massage franchise owner and Area Director. She is here to talk with us about how to choose a franchise. Aimee MatchetteAimee has an extensive background in financials, being a former Financial Planner and CPA for small businesses. She invested in Elements Massage nine years ago and serves as a member of the franchisee leadership team for WellBiz Brands, the franchisor for Elements. Choosing a Franchise Choosing a franchise is an individualized process. Aimee discusses the process she followed before deciding to work with the Elements Massage franchise. She also talks about key components that should be assessed during the decision making phase of choosing a franchise. Research and Practicality Aimee emphasizes the importance of research to ensure that you choose a franchise that not only suits what is important to you but also systems are compatible with your goals and personality. She also suggests that grit is a necessary component to owning a franchise, because, in the end, you are still a business owner. There will be ups and downs along the way. It is important, as a business owner, to persevere through even the toughest times to be successful. Realities Hone in on your strengths and weaknesses. Do what you do well and hire support staff to handle the rest. Key advisors Aimee feels are necessary when considering a franchise include an attorney, a real estate broker, and a banker. Be prepared with an exit strategy from the very beginning. Know the business you are buying into. Recommended Reading The E-Myth Revisited by Michael E. Gerber: <a href="https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1/140-1640446-7750113?ie=UTF8&amp;qid=1507565116&amp;sr=8-1&amp;keywords=the+e+myth+revisited" rel="nofollow" target="_blank"> https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1/140-1640446-7750113?ie=UTF8&amp;qid=1507565116&amp;sr=8-1&amp;keywords=the+e+myth+revisited</a> Strengths Finder 2.0 by Tom Rath: <a href="https://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1507565185&amp;sr=1-1&amp;keywords=strength+finder+2.0" rel="nofollow" target="_blank"> https://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1507565185&amp;sr=1-1&amp;keywords=strength+finder+2.0</a> Grit: The Power of Passion &amp; Perseverance by Angela Duckworth: <a href="https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1507565927&amp;sr=1-1&amp;keywords=grit+the+power+of+passion+and+perseverance" rel="nofollow" target="_blank"> https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1507565927&amp;sr=1-1&amp;keywords=grit+the+power+of+passion+and+perseverance</a> Contact Aimee Matchette: Website: <a href="https://elementsmassage.com/whitefish-bay/" rel="nofollow" target="_blank">https://elementsmassage.com/whitefish-bay/</a> Aimee on LinkedIn: <a href="https://www.linkedin.com/in/aimee-matchette-65a44aa/" rel="nofollow" target="_blank">https://www.linkedin.com/in/aimee-matchette-65a44aa/</a>

Episode 4: Brandstorm Talks with Aimee Matchette from Elements Massage Whitefish Bay