Melanie Mohr's guest appearances

Melanie Mohr

UAE Tech Podcast

What is Crypto w/ Michael Nye

d-Talks

John McAfee

Nathaniel Whittemore

Aly Kassam

Venezuela Angel Ordaz

Ross Ulbricht

Lyn Ulbricht

Rahul Sood

Blockchain Revolutionizes

Craig Wright

Jameson Lopp

Joel Birch

Mark Yusko

Marco Peereboom

Jake Greenbaum

John Kim

OwlTail

Melanie is founder of the ‘Word of Mouth’ protocol and a ‘collaborative event’ which connects creators, founders and artists. The event is called ‘Superverse.’ It recently made a notable impact in Dubai, where it succeeded in deepening an already promising relationship between the city's tech industry and creative class.

Melanie Mohr: Superverse in Dubai

Key Insights Word of mouth marketing has the highest conversion rate 2.1 billion product recommendations are made each day on social networks Influencer job split into the content creator and the content validator  Key Moments in the Podcast[00:05] About Melanie[03:27] The process of creating something new[06:33] Financing for Melanie’s idea[14:10] Blockchain and tokenizing the platform[16:16] The token generation event[20:24] Importance of staging a product[21:22] The problem the protocol solves[24:07] Content marketing[30:10] Honesty and authenticity[33:10] Influencers [35:39] What brings Melanie to the UAE[42:05] Fostering a network Quotes“It’s a marathon, not a sprint.” “You can be a creator, validator or user on the platform.”“The influencer is a job split into two. One is the content creator influencer and one is the content validator influencer. Both will be equally important.”“When you’re creating a protocol, you are in constant fundraising.”Follow Website: Womprotocal.io LinkedIn: Melanie Mohr Twitter: @MohrWom

Key Insights<ul> <li>Word of mouth marketing has the highest conversion rate</li> <li>2.1 billion product recommendations are made each day on social networks</li> <li>Influencer job split into the content creator and the content validator</li> </ul> Key Moments in the Podcast[00:05] About Melanie[03:27] The process of creating something new[06:33] Financing for Melanie’s idea[14:10] Blockchain and tokenizing the platform[16:16] The token generation event[20:24] Importance of staging a product[21:22] The problem the protocol solves[24:07] Content marketing[30:10] Honesty and authenticity[33:10] Influencers [35:39] What brings Melanie to the UAE[42:05] Fostering a network Quotes“It’s a marathon, not a sprint.” “You can be a creator, validator or user on the platform.”“The influencer is a job split into two. One is the content creator influencer and one is the content validator influencer. Both will be equally important.”“When you’re creating a protocol, you are in constant fundraising.”Follow Website: <a href="https://womprotocol.io/" rel="nofollow" target="_blank">Womprotocal.io </a>  LinkedIn: <a href="https://www.linkedin.com/in/melaniemohrprofile/" rel="nofollow" target="_blank">Melanie Mohr </a>  Twitter: <a href="https://twitter.com/mohrwom?lang=en" rel="nofollow" target="_blank">@MohrWom </a>

Melanie Mohr on GenZ shopping habits and influencer marketing 

Sign up for our newsletter at https://Evolvement.io.Evolvement is a podcast hosted by Nye that revolves around Bitcoin, cryptocurrency, blockchain technology, and how these play a role in the current financial models and economic systems of the world.Melanie and I sat down to discuss how advertising and marketing is currently failing in this new era of technology and what the future of this will look like, especially with blockchain technology. Melanie has years of experience in this area and she has extensive knowledge around influencer market. In this episode, she she shares a bit of that knowledge with the audience.Melanie and I also talk about the importance of ethical influencer marketing and how unethical behavior is currently clouding the blockchain and cryptocurrency space in terms of advertising, marketing, and exposure. Melanie shares her opinions on what it means to work within the ethical structure for influencers and how that can be effective AND ineffective for brands. Finally, we also discuss a bit about fake engagement and how to spot someone who has just been buying fake followers. You can learn more about Melanie and WOM Protocol at https://womprotocol.io/.Timestamps1:11 - Melanie, Welcome, How are you?1:24 - Who are you? What’s your background? And how did you get started in crypto?4:35 - What does the future of marketing and advertising look like? 8:40 - what are you thoughts on influencer marketing?15:45 - What are your thoughts on ethical influencer marketing?19:00 - What is ethical influencer marketing?23:20 - Do you agree that influencers have to have a belief in the product or company they are promoting?26:30 - What do you think about the metrics systems behind influencer marketing?29:35 - How do you differentiate between bots and someone who is sincere about a product on social media?34:28 - Where can people learn more about WOM Protocol?

Sign up for our newsletter at <a href="https://Evolvement.io" rel="nofollow" target="_blank">https://Evolvement.io</a>. Evolvement is a podcast hosted by Nye that revolves around Bitcoin, cryptocurrency, blockchain technology, and how these play a role in the current financial models and economic systems of the world. Melanie and I sat down to discuss how advertising and marketing is currently failing in this new era of technology and what the future of this will look like, especially with blockchain technology. Melanie has years of experience in this area and she has extensive knowledge around influencer market. In this episode, she she shares a bit of that knowledge with the audience. Melanie and I also talk about the importance of ethical influencer marketing and how unethical behavior is currently clouding the blockchain and cryptocurrency space in terms of advertising, marketing, and exposure. Melanie shares her opinions on what it means to work within the ethical structure for influencers and how that can be effective AND ineffective for brands. Finally, we also discuss a bit about fake engagement and how to spot someone who has just been buying fake followers. You can learn more about Melanie and WOM Protocol at <a href="https://womprotocol.io/" rel="nofollow" target="_blank">https://womprotocol.io/</a>. Timestamps 1:11 - Melanie, Welcome, How are you? 1:24 - Who are you? What’s your background? And how did you get started in crypto? 4:35 - What does the future of marketing and advertising look like? 8:40 - what are you thoughts on influencer marketing? 15:45 - What are your thoughts on ethical influencer marketing? 19:00 - What is ethical influencer marketing? 23:20 - Do you agree that influencers have to have a belief in the product or company they are promoting? 26:30 - What do you think about the metrics systems behind influencer marketing? 29:35 - How do you differentiate between bots and someone who is sincere about a product on social media? 34:28 - Where can people learn more about WOM Protocol?

Ethical Influencer Marketing with Melanie Mohr of WOM Protocol