Mark Inskip's guest appearances

Mark Inskip

PRmoment Podcast

Career Move SECRETS with Tony Talbot

Jeff Altman

Tony Restell

Ben Smith

Travis Wright

Scott Wilson

Steve Sims

Bob Burg

Carrie Rose

Sarah Perry

Kelly Hoey

David Perry

Tom Watson

Giles Fraser

Tom Murphy

John Tarnoff

OwlTail

Today on the PRmoment Podcast I'm talking to Mark Inskip, CEO of Kantar UK’s Media Division about its research revealing the challenges to the comms industry in 2021.According to the research, there are three big challenges facing the sector today: The sheer volume of stakeholders comms professionals need to engage withThe challenge of measuring impact in a landscape of highly scrutinized budgetsThe increased automation of public relations.Here’s a summary of what Mark and I discuss:02.00 mins Why PR teams have become victims of their own success04.00 mins Why PR is in its teenage years!04.45 mins How the PR and comms teams that invest in their teams and resources will become the high performing ones05.20 mins Why PR people must ruthlessly decide their priorities09.00 mins Why PR and communications leaders will need to say “no” a bit more!12.00 mins Why too many marketers are prioritising the short term, to the detriment of the long term 14.00 mins The increasing emphasis of internal stakeholders for in-house communicators16.00 mins Why PR should be proud of the value it creates in building reputation21.00 mins How do you isolate impact in an integrated campaign?22.00 mins Why often good measurement is about finding “the proxy’s and a pragmatic solution.”25.00 mins Mark discusses the role of increased automation in public relations teams30.00 mins Mark talks about how Kantar is developing its AVE methodology.   

Today on the PRmoment Podcast I'm talking to Mark Inskip, CEO of Kantar UK’s Media Division about its research revealing the challenges to the comms industry in 2021.According to the research, there are three big challenges facing the sector today:<ol><li> The sheer volume of stakeholders comms professionals need to engage with</li><li>The challenge of measuring impact in a landscape of highly scrutinized budgets</li><li>The increased automation of public relations.</li></ol>Here’s a summary of what Mark and I discuss:02.00 mins Why PR teams have become victims of their own success04.00 mins Why PR is in its teenage years!04.45 mins How the PR and comms teams that invest in their teams and resources will become the high performing ones05.20 mins Why PR people must ruthlessly decide their priorities09.00 mins Why PR and communications leaders will need to say “no” a bit more!12.00 mins Why too many marketers are prioritising the short term, to the detriment of the long term 14.00 mins The increasing emphasis of internal stakeholders for in-house communicators16.00 mins Why PR should be proud of the value it creates in building reputation21.00 mins How do you isolate impact in an integrated campaign?22.00 mins Why often good measurement is about finding “the proxy’s and a pragmatic solution.”25.00 mins Mark discusses the role of increased automation in public relations teams30.00 mins Mark talks about how Kantar is developing its AVE methodology.

Mark Inskip, CEO Kantar UK Media Division, discussing increasingly stretched communication teams, the importance of automation in PR, and AVEs

How do you deliver a winning presentation at the final interview stage?In Episode 28 I interview Mark Inskip CEO UK and Ireland at Kantar Media.Mark is an experienced CEO, Entrepreneur and business Leader with a very impressive marketing background, so he knows a thing or two about winning presentations.He has worked for and with some truly blue chip businesses and he has Successfully led 7 business/business units launches and turnaroundsMark shares his career narrative and his insights on the hiring process.In particular Mark shares his view on the opportunities and the pitfalls of the all important presentation interview.This is the final interview hurdle that most of my clients use as the decision making test.Get this presentation meeting right and you are home and dry but get this wrong and all of your good work and relationship building to that point is wasted effort.Listen to this episode to learn how to avoid the worst pitfalls and maximise the presentation interview opportunity.

How do you deliver a winning presentation at the final interview stage?In Episode 28 I interview Mark Inskip CEO UK and Ireland at Kantar Media.Mark is an experienced CEO, Entrepreneur and business Leader with a very impressive marketing background, so he knows a thing or two about winning presentations.He has worked for and with some truly blue chip businesses and he has Successfully led 7 business/business units launches and turnaroundsMark shares his career narrative and his insights on the hiring process.In particular Mark shares his view on the opportunities and the pitfalls of the all important presentation interview.This is the final interview hurdle that most of my clients use as the decision making test.Get this presentation meeting right and you are home and dry but get this wrong and all of your good work and relationship building to that point is wasted effort.Listen to this episode to learn how to avoid the worst pitfalls and maximise the presentation interview opportunity.

Episode 28:  How do you deliver a winning presentation at the final interview stage?  An interview with Mark Inskip CEO UK and Ireland at Kantar Media