Gerard Crichlow's guest appearances

Gerard Crichlow

Love This Podcast

This Is The Struggle

Jules Lund

Gary Vaynerchuk

Bob Hoffman

James Clear

Rory Sutherland

Cindy Gallop

Chris Garbutt

Shane Snow

Andy Wilson

Greg Hahn

Mark Pollard

Leila Fataar

Jay Ferruggia

Wendy Clark

James McGrath

OwlTail

Gerard Crichlow is Head of Cultural Strategy at AMV BBDO, London.In this episode, we talk about creating immersive experiences around the 3 C's (Culture, Community, Commerce), the state of strategic planning and how it will change in the short to long-term, and why a brand's purpose is more important now than ever before.

Gerard Crichlow is Head of Cultural Strategy at AMV BBDO, London. In this episode, we talk about creating immersive experiences around the 3 C's (Culture, Community, Commerce), the state of strategic planning and how it will change in the short to long-term, and why a brand's purpose is more important now than ever before.

E11 - Gerard Crichlow - Head of Cultural Strategy, AMV BBDO

Gerard is the lead strategist for the Bacardi portfolio of brands at AMVBBDO, including, but not limited to:-Bombay Sapphire-Dewars-Martini-BacardiGerard's job involves defining global brand platform ideas, identifies cultural partnerships and aligning brands with purpose beyond profit.For Gerard, it's important to have impact in all of this work, creating acts, not just ads.Gerard has been a judge at several awards shows, including Cannes Lions International Festival of Creativity. Prior to AMVBBDO, Gerard has worked at Droga5 and RGA - two agencies that completely re-defined what an advertising agency is and does. SHOW NOTESBlood normal:http://www.nickandnadja.com/#/new-gallery-1/Nick and Nadja:http://www.nickandnadja.com/Saturday Club:https://saturday-club.org/Droga5:https://droga5.co.uk/RGA:https://www.rga.com/offices/new-york

Gerard is the lead strategist for the Bacardi portfolio of brands at AMVBBDO, including, but not limited to: -Bombay Sapphire -Dewars -Martini -Bacardi Gerard's job involves defining global brand platform ideas, identifies cultural partnerships and aligning brands with purpose beyond profit. For Gerard, it's important to have impact in all of this work, creating acts, not just ads. Gerard has been a judge at several awards shows, including Cannes Lions International Festival of Creativity. Prior to AMVBBDO, Gerard has worked at Droga5 and RGA - two agencies that completely re-defined what an advertising agency is and does. SHOW NOTES Blood normal: <a href="http://www.nickandnadja.com/#/new-gallery-1/" rel="nofollow" target="_blank">http://www.nickandnadja.com/#/new-gallery-1/</a> Nick and Nadja: <a href="http://www.nickandnadja.com/" rel="nofollow" target="_blank">http://www.nickandnadja.com/</a> Saturday Club: <a href="https://saturday-club.org/" rel="nofollow" target="_blank">https://saturday-club.org/</a> Droga5: <a href="https://droga5.co.uk/" rel="nofollow" target="_blank">https://droga5.co.uk/</a> RGA: <a href="https://www.rga.com/offices/new-york" rel="nofollow" target="_blank">https://www.rga.com/offices/new-york</a>

How Did I Get Here? With Gerard Crichlow