Darren Josey's guest appearances

Darren Josey

The Outdoor Biz Podcast

Backcountry Marketing

Emily Holland

John Salzinger

Oru Kayak

Jack Wolfskin

Andrew Gibbs-Dabney

Drew Eakins

Cole Heilborn

Jen Gurecki

Mark Koep

Bob Woodward

Chris Dickerson

Peter Williams

Bryan Martin

Sam Roberts

Jim Miller

OwlTail

Darren Josey is the VP of Marketing at NEMO Equipment. Darren sits down with Cole to discuss how to build a non-transactional relationship with your customer, creating better customer relationships at large. With the huge influx of new folks recreating in the outdoors, there's an enormous opportunity to connect with potential customers outside of their transactions with you. Darren chats about how NEMO equipment is accomplishing this through inspiring people to get outside and provide training materials for all ability levels. Follow along with NEMO Equipment here. This podcast is a project by Cole Heilborn and Port Side Productions. 

Darren Josey is the VP of Marketing at NEMO Equipment. Darren sits down with Cole to discuss how to build a non-transactional relationship with your customer, creating better customer relationships at large. With the huge influx of new folks recreating in the outdoors, there's an enormous opportunity to connect with potential customers outside of their transactions with you. Darren chats about how NEMO equipment is accomplishing this through inspiring people to get outside and provide training materials for all ability levels. <a href="https://www.instagram.com/nemoequipment/" rel="nofollow" target="_blank">Follow along with NEMO Equipment here.</a> This podcast is a project by <a href="https://www.instagram.com/coleheilborn/" rel="nofollow" target="_blank">Cole Heilborn</a> and <a href="https://www.portsidepro.com/" rel="nofollow" target="_blank">Port Side Productions. </a>

Building a Non-Transactional Relationship With Your Customers|Darren Josey | NEMO Equipment

Show Notes  First Exposure to the Outdoors It was my mom who got me into the outdoors. You know, neither one of my parents are outdoors people by any stretch of the imagination. But my first experience in the outdoors was actually going fishing. I was probably six or seven years old and saw a fishing show over the summer and I was just sitting in front of the TV and looked at my mom and said, I want to do that. I should give you a little background. My mom never had a childhood. Really some of the worst possible things that can happen to a kid happened to my mother. She had to raise her two younger brothers and so her first childhood was raising my sister and I. My dad, you know, worked a regular nine to five thing. But Mom's a Boston public school teacher, so she had summers with my sister and I. I saw that fishing show on TV and said, you know, mom, I want to do that. And you know, her being a teacher and never having fished in her life. She said okay, let's figure this out. And I kid you not, we took some branches from the back yard, dug up some worms, took a safety pin and tied them to it. It was so much fun and I'm really fortunate within walking distance of my childhood home was the mystic river. We walked down there, through a shoelace, you know, tied to a tree in the water. You know what we did not catch any fish, but just to see fish in the water and see them actually eat the worm, was cool. I definitely didn't put the worm on the safety pin. I think she did. Later she took me to a real bait and tackle shop in the town next door and bought me my first rod and reel and I've been fishing ever since. Things we talked about Vibram City Sports Topo Athletic Polartec Yvon Chouinard Patagonia Cannabis Advice, tips I think for those looking to get in, pick the brands you're most passionate about that you use and follow them meticulously online, and just stay on their career pages. And I'd say really for, for hiring managers, be comfortable to bring people in who don't have a professional background in the sport that they're selling to. What I look for when I hire folks are their personal interest just as much as their professional skills because you know, especially at a  brand like polar tech we serve so many different markets and we have so many different brand customers. I want some new people that come in with a knowledge set of, you know, I know this industry because I participate in it as a sport. And that kind of information is so valuable because I think it's really easy for us in the outdoor industry to forget what the consumer process is like, We're either buying something at a super deep discount or getting something for free and we're forgetting about the whole set of decisions that, you know, your average consumers are making about brands and bring someone fresh in it can be really, really helpful for a team. Other Outdoor Activities Cycling Surfing Fishing Favorite Pocasts/Apps Insight Timer The Daily Black on the air with Larry Wilmore Hound tall with Moshe Kasher Marketplace Empowered Marketer Best Gear Purchase under $100 Thule express surf strap Connect with Darren LinkedIn   Facebook Twitter InstagramThe Outdoor Biz PodcastSupport the show   Please give us a rating and review HERE

Show Notes First Exposure to the Outdoors It was my mom who got me into the outdoors. You know, neither one of my parents are outdoors people by any stretch of the imagination. But my first experience in the outdoors was actually going fishing. I was probably six or seven years old and saw a fishing show over the summer and I was just sitting in front of the TV and looked at my mom and said, I want to do that. I should give you a little background. My mom never had a childhood. Really some of the worst possible things that can happen to a kid happened to my mother. She had to raise her two younger brothers and so her first childhood was raising my sister and I. My dad, you know, worked a regular nine to five thing. But Mom's a Boston public school teacher, so she had summers with my sister and I. I saw that fishing show on TV and said, you know, mom, I want to do that. And you know, her being a teacher and never having fished in her life. She said okay, let's figure this out. And I kid you not, we took some branches from the back yard, dug up some worms, took a safety pin and tied them to it. It was so much fun and I'm really fortunate within walking distance of my childhood home was the mystic river. We walked down there, through a shoelace, you know, tied to a tree in the water. You know what we did not catch any fish, but just to see fish in the water and see them actually eat the worm, was cool. I definitely didn't put the worm on the safety pin. I think she did. Later she took me to a real bait and tackle shop in the town next door and bought me my first rod and reel and I've been fishing ever since. Things we talked about <a href="http://us.vibram.com/" rel="noopener nofollow" target="_blank">Vibram</a> <a href="https://www.citysports.com/" rel="noopener nofollow" target="_blank">City Sports</a> <a href="https://www.topoathletic.com/" rel="noopener nofollow" target="_blank">Topo Athletic</a> <a href="https://www.polartec.com/" rel="noopener nofollow" target="_blank">Polartec</a> Yvon Chouinard Patagonia Cannabis Advice, tips I think for those looking to get in, pick the brands you're most passionate about that you use and follow them meticulously online, and just stay on their career pages. And I'd say really for, for hiring managers, be comfortable to bring people in who don't have a professional background in the sport that they're selling to. What I look for when I hire folks are their personal interest just as much as their professional skills because you know, especially at a  brand like polar tech we serve so many different markets and we have so many different brand customers. I want some new people that come in with a knowledge set of, you know, I know this industry because I participate in it as a sport. And that kind of information is so valuable because I think it's really easy for us in the outdoor industry to forget what the consumer process is like, We're either buying something at a super deep discount or getting something for free and we're forgetting about the whole set of decisions that, you know, your average consumers are making about brands and bring someone fresh in it can be really, really helpful for a team. Other Outdoor Activities Cycling Surfing Fishing Favorite Pocasts/Apps <a href="https://insighttimer.com/" rel="noopener nofollow" target="_blank">Insight Timer</a> <a href="https://www.nytimes.com/podcasts/the-daily" rel="noopener nofollow" target="_blank">The Daily</a> <a href="https://art19.com/shows/larry-wilmore" rel="noopener nofollow" target="_blank">Black on the air with Larry Wilmore</a> <a href="https://nerdist.com/podcasts/hound-tall-discussion-series-with-moshe-kasher/" rel="noopener nofollow" target="_blank">Hound tall with Moshe Kasher</a> <a href="https://www.marketplace.org/podcasts" rel="noopener nofollow" target="_blank">Marketplace</a> <a href="https://medium.com/the-empowered-marketer" rel="noopener nofollow" target="_blank">Empowered Marketer</a> Best Gear Purchase under $100 <a href="https://www.thule.com/en-us/us/sport.../surfboard.../thule-express-surf-strap-_-531999" rel="noopener nofollow" target="_blank">Thule express surf strap</a> Connect with Darren <a href="https://www.linkedin.com/in/darren-josey-b419311a/" rel="noopener nofollow" target="_blank">LinkedIn</a> <a href="https://www.facebook.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank">Facebook</a> <a href="https://twitter.com/rick_saez" rel="nofollow" target="_blank">Twitter</a><a href="https://www.instagram.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank"> Instagram</a><a href="http://www.theoutdoorbizpodcast.com/" rel="nofollow" target="_blank">The Outdoor Biz Podcast</a><a href="https://www.patreon.com/theoutdoorbizpodcast" rel="nofollow" target="_blank">Support the show</a>   Please give us a rating and review <a href="http://bit.ly/2t572XN" rel="nofollow" target="_blank">HERE</a>

120: Darren Josey- Darren tells us about his role at Polartec and all the outdoor fun he has on the east coast