Jackie Yeaney's guest appearances

Jackie Yeaney

The Tableau World Podcast

Marketing Today with Alan Hart

eWeek eSpeaks

Harley Davidson

Seth Godin

Jill Thomas

Ryan Leslie

Robert Kosara

Bob Hoffman

Paul Smith

Grant Johnson

Ryan Bonnici

Daryl Evans

Peter Shankman

Tom Goodwin

Cal Fussman

Steve Lucas

Alberto Cairo

OwlTail

Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data.In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer. Later on, they discuss what she thinks marketers should focus on and the misconceptions and responsibilities of being on a board of directors.Jackie says that being a successful marketer “has far more to do with being data-driven, understanding your customer and the market better than anyone else, and putting your energy there to target and be relevant.” She believes companies win by doing these things. Not by screaming from the rooftops.In this episode, you'll learn:The importance of seeing and understanding dataMaintaining brand voice during an acquisitionHow to build trust and relevancy with your audienceKey Highlights:[01:58] Jackie's side hustle [04:34] Jackie's career journey[07:51] Who is Tableau? [09:58] Overcoming the fear of being data-driven[12:22] Salesforce acquires Tableau [14:01] Maintaining Tableau's voice in the acquisition [19:24] Building trust and relevancy with your audience[23:54] The misconception of being on a board of directors[30:12] An experience that defines Jackie, makes her who she is[37:04] A topic marketers should be learning more about[39:30] The brands and organizations Jackie follows[41:42] The biggest threat and opportunity for marketersResources Mentioned: TableauJackie YeaneyBlind Ambition Fitness (family business)Tableau PublicSalesforce Acquisition of TableauTableau Covid HubTalkspaceAvayaBrands Jackie follows: Peloton, StitchFix, LinkedIn, AirBnBSubscribe to the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC )Connect with the Guest:Jackie LinkedIn: https://www.linkedin.com/in/jackieyeaney/ Jackie Twitter: https://twitter.com/jackieyeaneyTableau Twitter: https://twitter.com/TableauConnect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

<a href="https://www.linkedin.com/in/jackieyeaney/" rel="nofollow" target="_blank">Jackie Yeaney</a> is the CMO at <a href="https://www.tableau.com/" rel="nofollow" target="_blank">Tableau</a> where she is responsible for empowering and educating people on seeing and understanding their data.In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer. Later on, they discuss what she thinks marketers should focus on and the misconceptions and responsibilities of being on a board of directors.Jackie says that being a successful marketer “has far more to do with being data-driven, understanding your customer and the market better than anyone else, and putting your energy there to target and be relevant.” She believes companies win by doing these things. Not by screaming from the rooftops.In this episode, you'll learn:<ul><li>The importance of seeing and understanding data</li><li>Maintaining brand voice during an acquisition</li><li>How to build trust and relevancy with your audience</li></ul> Key Highlights:<ul><li>[01:58] Jackie's side hustle </li><li>[04:34] Jackie's career journey</li><li>[07:51] Who is Tableau? </li><li>[09:58] Overcoming the fear of being data-driven</li><li>[12:22] Salesforce acquires Tableau </li><li>[14:01] Maintaining Tableau's voice in the acquisition </li><li>[19:24] Building trust and relevancy with your audience</li><li>[23:54] The misconception of being on a board of directors</li><li>[30:12] An experience that defines Jackie, makes her who she is</li><li>[37:04] A topic marketers should be learning more about</li><li>[39:30] The brands and organizations Jackie follows</li><li>[41:42] The biggest threat and opportunity for marketers</li></ul>Resources Mentioned: <ul><li><a href="https://www.tableau.com/" rel="nofollow" target="_blank">Tableau</a></li><li><a href="https://www.linkedin.com/in/jackieyeaney/" rel="nofollow" target="_blank">Jackie Yeaney</a></li><li><a href="https://blindambitionfitness.com/" rel="nofollow" target="_blank">Blind Ambition Fitness</a> (family business)</li><li><a href="https://public.tableau.com/s/" rel="nofollow" target="_blank">Tableau Public</a></li><li><a href="https://www.tableau.com/about/press-releases/2019/salesforce-completes-acquisition-tableau" rel="nofollow" target="_blank">Salesforce Acquisition of Tableau</a></li><li><a href="https://www.tableau.com/covid-19-coronavirus-data-resources" rel="nofollow" target="_blank">Tableau Covid Hub</a></li><li><a href="https://www.talkspace.com/" rel="nofollow" target="_blank">Talkspace</a></li><li><a href="https://www.avaya.com/" rel="nofollow" target="_blank">Avaya</a></li><li>Brands Jackie follows: <a href="https://www.onepeloton.com/" rel="nofollow" target="_blank">Peloton</a>, <a href="https://www.stitchfix.com/" rel="nofollow" target="_blank">StitchFix</a>, <a href="https://www.linkedin.com/" rel="nofollow" target="_blank">LinkedIn</a>, <a href="https://www.airbnb.com/" rel="nofollow" target="_blank">AirBnB</a></li></ul>Subscribe to the podcast:<ul><li><a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">http://apple.co/2dbdAhV</a>)</li><li><a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">http://bit.ly/2Rc2kVa)</a></li><li><a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">http://spoti.fi/2mCUGnC</a> )</li></ul>Connect with the Guest:<ul><li>Jackie LinkedIn: <a href="https://www.linkedin.com/in/jackieyeaney/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jackieyeaney/ </a></li><li>Jackie Twitter:<a href="https://twitter.com/jackieyeaney" rel="nofollow" target="_blank"> https://twitter.com/jackieyeaney</a></li><li>Tableau Twitter: <a href="https://twitter.com/Tableau" rel="nofollow" target="_blank">https://twitter.com/Tableau</a></li></ul>Connect with Marketing Today and Alan Hart:<ul><li><a href="http://twitter.com/abhart" rel="nofollow" target="_blank">http://twitter.com/abhart</a></li><li><a href="https://www.linkedin.com/in/alanhart" rel="nofollow" target="_blank">https://www.linkedin.com/in/alanhart</a></li><li><a href="http://twitter.com/themktgtoday" rel="nofollow" target="_blank">http://twitter.com/themktgtoday</a></li><li><a href="https://www.facebook.com/themktgtoday/" rel="nofollow" target="_blank">https://www.facebook.com/themktgtoday/</a></li><li><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" rel="nofollow" target="_blank">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

279: Standing for a Data Culture with Tableau’s Jackie Yeaney

We talked to new girl,  Jackie Yeaney @tableau's new EVP Marketing. She told us about her journey to #tableau and her experience of the madness of #data19. Will she swear? Well what do you think?

We talked to new girl, Jackie Yeaney @tableau's new EVP Marketing. She told us about her journey to #tableau and her experience of the madness of #data19. Will she swear? Well what do you think?

EP207 - #Data19 Live - Jackie Yeaney, EVP Marketing