Absolut Elyx's guest appearances

Absolut Elyx

Challengers & Icons Podcast Series

VinePair Podcast

The Pernod Ricard Connect Podcast

The Drag & Drop Show

Lisa Glanz

Sarah Jessica Parker

Tom Roberts

Victor Urrutia

Bobby Stuckey

Eric Asimov

Joe Campanale

Rajat Parr

Jordan Salcito

Jo Malone

Jenny Lefcourt

Brooks Reitz

Claire Diaz-Ortiz

Trey Zoeller

Divya Gugnani

OwlTail

Miranda Dickson

Adam speaks with Miranda DIckson, Global Brand Director for Absolut Elyx, about the super-premium vodka market, how Absolut Elyx was born, why it appealed to bartenders and the on-premise trade, and what the last year has been like for a bar-focused brand. Please send any suggestions or requests for future Conversations to podcast@vinepair.com. Thanks for listening, and be well.  Hosted on Acast. See acast.com/privacy for more information.

Adam speaks with Miranda DIckson, Global Brand Director for <a href="https://www.absolutelyx.com/" rel="noopener noreferrer nofollow" target="_blank">Absolut Elyx</a>, about the super-premium vodka market, how Absolut Elyx was born, why it appealed to bartenders and the on-premise trade, and what the last year has been like for a bar-focused brand. Please send any suggestions or requests for future Conversations to podcast@vinepair.com. Thanks for listening, and be well. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Next Round:  The Future of Super-Premium Vodka With Miranda Dickson of Absolut Elyx

FY20 is the year of new for Absolut Elyx – new pack, new platform &amp; claim, new market focus, new campaign, new price point, new programming Elyx has sharpened who they’re for with a laser focused target audience Elyx’s new claim and campaign is “Handmade for Real” which boldly showcases the brand’s superior, handmade credentials Elyx is rolling out more consumer &amp; shopper relevant programming Sip With Us:The Elyx Martini5 parts Absolut Elyx 1 part Lillet Blanc Aperitif Vessel: Elyx Copper Coupe Garnish: Lemon Zest Combine all ingredients in a mixing glass and stir over cubed ice. Strain into a chilled cocktail coupe and garnish. Follow Us On Social:@absolutelyx#CopperMakesItBetter

<ul><li>FY20 is the year of new for Absolut Elyx – new pack, new platform &amp; claim, new market focus, new campaign, new price point, new programming </li><li>Elyx has sharpened who they’re for with a laser focused target audience </li><li>Elyx’s new claim and campaign is “Handmade for Real” which boldly showcases the brand’s superior, handmade credentials </li><li>Elyx is rolling out more consumer &amp; shopper relevant programming </li></ul>Sip With Us:The Elyx Martini<ul><li>5 parts <a href="https://www.reservebar.com/absolut-elyx-750ml" rel="nofollow" target="_blank">Absolut Elyx</a> </li><li>1 part <a href="https://www.reservebar.com/lillet-blanc" rel="nofollow" target="_blank">Lillet Blanc Aperitif</a> </li><li>Vessel: <a href="https://www.elyxboutique.com/collections/best-sellers/products/copper-cocktail-coupe-gift-set" rel="nofollow" target="_blank">Elyx Copper Coupe</a> </li><li>Garnish: Lemon Zest </li><li>Combine all ingredients in a mixing glass and stir over cubed ice. Strain into a chilled cocktail coupe and garnish. </li></ul>Follow Us On Social:@absolutelyx#CopperMakesItBetter

Absolut Elyx (EP.23)

Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Tom Roberts, from Absolut Elyx

Challengers & Icons™ interview Series 3. Episode 3. Tom Roberts, Absolut Elyx