Vasa Martinez's guest appearances

Vasa Martinez

LEADING BRANDS — Wavebreak Podcast

The Savage Hour: Mindset for Success | Motivation | Sports | Business | Goal Setting | Championing the Moment

Hitting The Mark

Ecommerce Marketing School

DTC POD: How The Best Brands Are Built

Let's Eat with Mark Samuel 

Exit Intent by Growthbuster

Jeremy Horowitz

Sterling Jones

Kurt Elster

Eric Johnson

Val Geisler

Harley Finkelstein

Max Baumann

Eric Bandholz

Nik Sharma

Abby Walker

Ryan Lee

Ty Haney

Jim Lamancusa

Jack Howard

Lisa Mattam

OwlTail

On this episode of the pod, Vasa joins Blaine &amp; Ramon to talk about how brand building and product positioning. They also cover topics including creative direction, the role of content in growth initiatives, how to nail a creative brief, how to design content for different parts of the marketing funnel, learnings from working with some of the top brands in CPG, and much more. 5:05It started with content creation and the why behind content creation. I like to say, content within context, something along those lines. You can't just post pictures of your product. It's gotta balance information and entertainment and a bunch of other things. And there has to be a goal behind it. And it's not just like a shot in the dark, let's go viral type thing, which a lot of founders kind of think can happen, especially that don't have the, um, experience in CPG or in marketing in general.10:30But I think where people fail is in the creative creative brief process. So part of a creative brief is where is it going, the exhibition of it. But they don't really like chime into what problem are we solving, what's the goal? And most importantly, what part of the funnel are we in? So from a creative perspective, if you're running certain ads, top funnel, middle funnel and bottom funnel, you're saying different things. The top funnel might be a, this is why we exist, here's some cool things about our product, this is a problem we solve. You might be saying different things down further in the funnel.15:00 I speak always in the lens of food and beverage and for me the foundational element of creativity is how do you set up your positioning statement To me that is the Rosetta Stone of any brand. And there is a positive correlation between brands that know that like the back of their hand and how well they do and the brands that are figuring it. Like everyone's figuring it out. I figured it out for a period of time for Perfy, but the faster you can get to that, there it is, the better chance of success that you have. This episode is brought to you by OpenStore: Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, &amp; updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokVasa Martinez - Founder &amp; CEO of PerfyRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

On this episode of the pod, Vasa joins Blaine &amp; Ramon to talk about how brand building and product positioning. They also cover topics including creative direction, the role of content in growth initiatives, how to nail a creative brief, how to design content for different parts of the marketing funnel, learnings from working with some of the top brands in CPG, and much more. 5:05It started with content creation and the why behind content creation. I like to say, content within context, something along those lines. You can't just post pictures of your product. It's gotta balance information and entertainment and a bunch of other things. And there has to be a goal behind it. And it's not just like a shot in the dark, let's go viral type thing, which a lot of founders kind of think can happen, especially that don't have the, um, experience in CPG or in marketing in general. 10:30But I think where people fail is in the creative creative brief process. So part of a creative brief is where is it going, the exhibition of it. But they don't really like chime into what problem are we solving, what's the goal? And most importantly, what part of the funnel are we in? So from a creative perspective, if you're running certain ads, top funnel, middle funnel and bottom funnel, you're saying different things. The top funnel might be a, this is why we exist, here's some cool things about our product, this is a problem we solve. You might be saying different things down further in the funnel. 15:00 I speak always in the lens of food and beverage and for me the foundational element of creativity is how do you set up your positioning statement To me that is the Rosetta Stone of any brand. And there is a positive correlation between brands that know that like the back of their hand and how well they do and the brands that are figuring it. Like everyone's figuring it out. I figured it out for a period of time for Perfy, but the faster you can get to that, there it is, the better chance of success that you have. This episode is brought to you by OpenStore: Visit <a href="https://open.store/" rel="nofollow" target="_blank">https://open.store</a> to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our <a href="https://dtcpod-newsletter.beehiiv.com/subscribe" rel="nofollow" target="_blank">newsletter here</a>Follow us for content, clips, giveaways, &amp; updates!<a href="https://www.instagram.com/thedtcpod/" rel="nofollow" target="_blank">DTCPod Instagram</a> <a href="https://twitter.com/DTC__POD" rel="nofollow" target="_blank">DTCPod Twitter</a> <a href="https://www.tiktok.com/@dtcpod" rel="nofollow" target="_blank">DTCPod TikTok</a><a href="https://twitter.com/vasamartinez?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank">Vasa Martinez</a> - Founder &amp; CEO of <a href="https://linkpop.com/perfy" rel="nofollow" target="_blank">Perfy</a> <a href="https://twitter.com/ramongberrios" rel="nofollow" target="_blank">Ramon Berrios</a> - CEO of <a href="http://trend.io/" rel="nofollow" target="_blank">Trend.io</a> <a href="https://twitter.com/bbols4" rel="nofollow" target="_blank">Blaine Bolus</a> - Co-Founder of <a href="https://www.seatedapp.io/" rel="nofollow" target="_blank">Seated</a>

#231 - Vasa Martinez: Product Positioning & Brand Building 101

We talk beverages, launching with experience in digital, going to retail instead of DTC, and marketing. 

We talk beverages, launching with experience in digital, going to retail instead of DTC, and marketing.

Let's Eat, ep. 139 with Vasa Martinez with Perfy and Laura Sauls with Scout Marketing

Our guest today is here to share actionable advice on creating social content that drives results, how to measure those results properly, and an inside look at what’s working best in 2021. Vasa Martinez joins the Wavebreak Podcast to talk about his experience creating amazing results for clients across community, creative, and innovation.In this episode you’ll learn:How Growth Buster creates their content calendar, including how far out it’s scheduled, how they mix-in evergreen content with topical content, and whether they take a quality or quantity approach to social posting.Why Vasa doesn’t buy into the traditional formula for measuring the effectiveness of social posts, and the alternative formula he uses as his gold standard.What kinds of social content are working the best in 2021? Hint: It’s not video.Vasa Martinez is Founder of Growth Buster, a digital + retail marketing agency and CMO of Outer Aisle. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up -&gt;Links MentionedGrowth BusterLearn more about Wavebreak: the email &amp; CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email &amp; SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today is here to share actionable advice on creating social content that drives results, how to measure those results properly, and an inside look at what’s working best in 2021.  Vasa Martinez joins the Wavebreak Podcast to talk about his experience creating amazing results for clients across community, creative, and innovation.In this episode you’ll learn:<ul><li>How Growth Buster creates their content calendar, including how far out it’s scheduled, how they mix-in evergreen content with topical content, and whether they take a quality or quantity approach to social posting.</li><li>Why Vasa doesn’t buy into the traditional formula for measuring the effectiveness of social posts, and the alternative formula he uses as his gold standard.</li><li>What kinds of social content are working the best in 2021? Hint: It’s not video.</li></ul>Vasa Martinez is Founder of Growth Buster, a digital + retail marketing agency and CMO of Outer Aisle. <h2>Join Our Private Email List</h2>Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.<a href="https://wavebreak.co/join/" rel="nofollow" target="_blank">Click here to sign up -&gt;</a><h2>Links Mentioned</h2><ul><li><a href="https://growthbuster.com/" rel="nofollow" target="_blank">Growth Buster</a></li><li><a href="https://wavebreak.co/" rel="nofollow" target="_blank">Learn more about Wavebreak: the email &amp; CRM agency for high-growth DTC brands</a></li></ul><h2>Sponsored by Klaviyo</h2><a href="https://www.klaviyo.com/landing/klaviyo-for-ecommerce?utm_campaign=wavebreakpodcast&amp;utm_medium=paid&amp;utm_source=podcast-sponsorship" rel="nofollow" target="_blank">Klaviyo</a> — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email &amp; SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Scaling Your Brand’s Socials The Right Way Vasa Martinez

Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares: The impact influencers have had on their growth. Why you need to nail your reasons to believe. Why your emails should be trending, relevant, or convenient. How to think about rewarding loyal customers vs. brand new ones. Show Notes &amp; Links: [5:23] What’s the playbook at Outer Aisle? [8:41] The most important place for new brands to start. [10:26] Why Instagram is such a great channel. [11:33] Outer Aisle’s reasons to believe. [13:03] A framework for creating your brand’s reasons to believe. [14:08] How often do you launch campaigns? [16:38] Building that creative muscle. [20:17] The types of emails every brand should send. [23:00] The biggest mistakes brands often make. [26:23] Their abandoned cart email flow. [28:59] How to use text and email together. [30:07] The best campaign he ever ran. [32:08] Finding the right influencers. Outer Aisle Growthbuster Dave Gerhardt on Twitter The Ecommerce Marketing Show Home

Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares:<ul> <li>The impact influencers have had on their growth.</li> <li>Why you need to nail your reasons to believe.</li> <li>Why your emails should be trending, relevant, or convenient.</li> <li>How to think about rewarding loyal customers vs. brand new ones.</li> </ul>Show Notes &amp; Links:<ul> <li>[5:23] What’s the playbook at Outer Aisle?</li> <li>[8:41] The most important place for new brands to start.</li> <li>[10:26] Why Instagram is such a great channel.</li> <li>[11:33] Outer Aisle’s reasons to believe.</li> <li>[13:03] A framework for creating your brand’s reasons to believe.</li> <li>[14:08] How often do you launch campaigns?</li> <li>[16:38] Building that creative muscle.</li> <li>[20:17] The types of emails every brand should send.</li> <li>[23:00] The biggest mistakes brands often make.</li> <li>[26:23] Their abandoned cart email flow.</li> <li>[28:59] How to use text and email together.</li> <li>[30:07] The best campaign he ever ran.</li> <li>[32:08] Finding the right influencers.</li> <li><a href="https://www.outeraislegourmet.com/" rel="nofollow" target="_blank">Outer Aisle</a></li> <li><a href="https://growthbuster.com/" rel="nofollow" target="_blank">Growthbuster</a></li> <li><a href="https://twitter.com/davegerhardt" rel="nofollow" target="_blank">Dave Gerhardt on Twitter</a></li> <li><a href="https://www.privy.com/ecommerce-marketing-show" rel="nofollow" target="_blank">The Ecommerce Marketing Show Home</a></li></ul>

Outer Aisle’s Secrets to 5000% Growth in 3 Years (with Vasa Martinez)

Chad interviews long-time friend, Vasa Martinez, on the growth of his new business, finding your flow, quitting versus pivoting, and the difference between sacrifice and discomfort.

Chad interviews long-time friend, Vasa Martinez, on the growth of his new business, finding your flow, quitting versus pivoting, and the difference between sacrifice and discomfort.