Joe Fullman's guest appearances

Joe Fullman

Up Next with Gabriella Mirabelli

Marketing Today with Alan Hart

Allen Adamson

Seth Godin

Jill Thomas

Ryan Leslie

Bob Hoffman

Paul Smith

Ben Johnson

Grant Johnson

Ryan Bonnici

Jason Harris

Daryl Evans

Peter Shankman

Tom Goodwin

Cal Fussman

Shoshana Zuboff

OwlTail

In today’s episode, Joe Fullman (Vice President of Marketing at The Onion) explores the real role satire plays in social media and news reporting. During the conversation, Joe also shares his insights into audience engagement and media production, and shows us how to navigate a unique political climate while staying true to the integrity of our content. Topics include:  How Americans consume media content (and how satire comes into play) How different social media platforms impact audience engagement The importance of presentation of content in a social media newsfeed Top social media metrics that are most important and insightful  Joe Fullman heads marketing and audience development for Onion Inc., America’s Finest News Source. Joe came to Onion Inc. after a decade of working on CPG, Healthcare, Auto, and B2B clients at advertising agencies like Arnold, Starcom MediaVest Group, and GreaterThanOne. Joe was also one of the co-founders of Reunify, a Los Angeles based predictive analytics consultancy. Over the course of almost a decade, Joe has built a base of knowledge across marketing, technology, and the media. He has produced content for TV (and he’s worked on a movie or two). Joe has also planned media campaigns across search, display, traditional media, email, direct mail, and shopper. He built channel strategies and content strategies that have won business for his agencies. Joe also co-founded and sold a start-up in the big data space. As Joe describes it, he finally has the job that he always dreamed about having in high school. Learn more about Joe Fullman:  theonion.com LinkedIn Twitter  The post Joe Fullman: Satire’s Influence on Social Media and News Reporting appeared first on Up Next.

In today’s episode, Joe Fullman (Vice President of Marketing at <a href="http://www.theonion.com" rel="nofollow" target="_blank">The Onion</a>) explores the real role satire plays in social media and news reporting. During the conversation, Joe also shares his insights into audience engagement and media production, and shows us how to navigate a unique political climate while staying true to the integrity of our content. Topics include: <ul> <li>How Americans consume media content (and how satire comes into play)</li> <li>How different social media platforms impact audience engagement</li> <li>The importance of presentation of content in a social media newsfeed</li> <li>Top social media metrics that are most important and insightful</li> </ul> Joe Fullman heads marketing and audience development for <a href="http://www.theonion.com" rel="nofollow" target="_blank">Onion Inc.,</a> America’s Finest News Source. Joe came to Onion Inc. after a decade of working on CPG, Healthcare, Auto, and B2B clients at advertising agencies like Arnold, Starcom MediaVest Group, and GreaterThanOne. Joe was also one of the co-founders of Reunify, a Los Angeles based predictive analytics consultancy. Over the course of almost a decade, Joe has built a base of knowledge across marketing, technology, and the media. He has produced content for TV (and he’s worked on a movie or two). Joe has also planned media campaigns across search, display, traditional media, email, direct mail, and shopper. He built channel strategies and content strategies that have won business for his agencies. Joe also co-founded and sold a start-up in the big data space. As Joe describes it, he finally has the job that he always dreamed about having in high school. <h3>Learn more about Joe Fullman:</h3> <ul> <li><a href="http://www.theonion.com" rel="noopener nofollow" target="_blank">theonion.com</a></li> <li><a href="https://www.linkedin.com/in/josephfullman/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://twitter.com/joefullman" rel="noopener nofollow" target="_blank">Twitter</a></li> </ul> The post <a href="http://www.upnextpodcast.com/episode-54/" rel="nofollow" target="_blank">Joe Fullman: Satire’s Influence on Social Media and News Reporting</a> appeared first on <a href="http://www.upnextpodcast.com" rel="nofollow" target="_blank">Up Next</a>.

Joe Fullman: Satire’s Influence on Social Media and News Reporting

Joe Fullman has taken a self-described “eclectic” route to become head of marketing for The Onion and its other properties, including ClickHole and The A.V. Club, and overseeing other enterprises like the Onion Reach Network and Onion Labs. But perhaps most interestingly, it was his failure to get a job selling children's shoes that led to him where he is today.In talking about the success of The Onion, Fullman makes the ironic point that while humor is critical — obviously — there's more to it than that: “I think that humor is definitely the thing that has made The Onion name successful for the past 30 years. But, really, more than humor, even, it's consistency,” says Fullman. He goes on to add, “We can really innovate when it comes to content without having to change the format too quickly. It's essentially a really conservative institution, from a creative standpoint, because there are formats that we've had since the early days of print that are still going strong — formats of jokes, formats of features. I think that the ability to iterate, sometimes for decades, on a single format has been something that's super valuable.”But, just to be clear, The Onion is really, really funny.Highlights from this week's “Marketing Today” podcast include:Fullman discusses The Onion and its properties. (2:50)“Let's go wild with ideas.” — Fullman talks about Onion Labs. (7:15)The Onion makes bigger bets in content marketing. (12:44)Fullman breaks down content marketing. (18:56)Allowing for experimentation (and failure) at a modest scale: Be (sort of) unafraid. (24:56)Fullman's defining moment: If the shoe (store) doesn't fit, try advertising. (28:46)Serving the institution of The Onion. (31:35)Programmatic creative: It's promising and terrifying — and probably boring. (37:48)Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

<a href="https://www.linkedin.com/in/josephfullman/" rel="nofollow" target="_blank">Joe Fullman</a> has taken a self-described “eclectic” route to become head of marketing for <a href="http://www.theonion.com/" rel="nofollow" target="_blank">The Onion</a> and its other properties, including ClickHole and The A.V. Club, and overseeing other enterprises like the Onion Reach Network and Onion Labs. But perhaps most interestingly, it was his failure to get a job selling children's shoes that led to him where he is today.In talking about the success of The Onion, Fullman makes the ironic point that while humor is critical — obviously — there's more to it than that: “I think that humor is definitely the thing that has made The Onion name successful for the past 30 years. But, really, more than humor, even, it's consistency,” says Fullman. He goes on to add, “We can really innovate when it comes to content without having to change the format too quickly. It's essentially a really conservative institution, from a creative standpoint, because there are formats that we've had since the early days of print that are still going strong — formats of jokes, formats of features. I think that the ability to iterate, sometimes for decades, on a single format has been something that's super valuable.”But, just to be clear, The Onion is really, really funny.Highlights from this week's “Marketing Today” podcast include:<ul><li>Fullman discusses The Onion and its properties. (2:50)</li></ul><ul><li>“Let's go wild with ideas.” — Fullman talks about Onion Labs. (7:15)</li></ul><ul><li>The Onion makes bigger bets in content marketing. (12:44)</li></ul><ul><li>Fullman breaks down content marketing. (18:56)</li></ul><ul><li>Allowing for experimentation (and failure) at a modest scale: Be (sort of) unafraid. (24:56)</li></ul><ul><li>Fullman's defining moment: If the shoe (store) doesn't fit, try advertising. (28:46)</li></ul><ul><li>Serving the institution of The Onion. (31:35)</li></ul><ul><li>Programmatic creative: It's promising and terrifying — and probably boring. (37:48)</li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

49: The Onion’s Head of Marketing Joe Fullman: Playing it for laughs — seriously