Imogen Tazzyman's guest appearances

Imogen Tazzyman

Raise The Bar

The Courageous Leaders Club

Sarah Hesz

Jessica Mullen

Freddie Harrel

Rob Smith

Samantha Clarke

Rose Gallagher

Steve Bell

Lauren Armes

Tova Leigh

Natalie Morris

Emmy Brunner

Sergio Lopez

Lotte Jeffs

Kat Pither

Victoria Fox

OwlTail

Imogen is the Executive Creative Director at McCann Manchester.In this episode Imogen explains about the courage required to make difficult decisions in an industry that is always striving to find something new, something that has never been done before. She shares how she found the courage to remain authentic to herself, stand up for what she believed in and have her voice heard. Imogen bravely shares the fear she experienced when she became a leader. She questioned whether she would be the weakest link, but accessed her stubbornness and competitiveness to help her embrace her new role and build a confident team she led to success. Imogen began her career at McCann Manchester, before heading down to McCann London.There, Imogen worked with brands such as Subway, Bisto and MasterCard before moving over to Karmarama to create some of the most awarded, talked about and effective work in the UK for The British Army.Her work has been recognised at all the major award shows including Cannes Lions, D&amp;AD, Creative Circle, Campaign Big, IPA Effectiveness and the DMAs. She also sits on the Global Creative Council for Snapchat, and was a recipient of Campaign’s Female Frontiers award for Conquering Creativity in 2020.Imogen finally came full circle this year, returning to McCann Manchester to head up the creative department. Topics covered include:Making difficult decisionsBecoming a female leaderStaying true to yourself Feminist way of thinking in businessImpostor SyndromePassion at work Importance of being purpose drivenPower of LanguageFollow Joanna Howes and The Change Creators: website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/LIVE LONDON EVENT: https://www.thecourageousleaderclub.com/

Imogen is the Executive Creative Director at McCann Manchester. In this episode Imogen explains about the courage required to make difficult decisions in an industry that is always striving to find something new, something that has never been done before. She shares how she found the courage to remain authentic to herself, stand up for what she believed in and have her voice heard. Imogen bravely shares the fear she experienced when she became a leader. She questioned whether she would be the weakest link, but accessed her stubbornness and competitiveness to help her embrace her new role and build a confident team she led to success. Imogen began her career at McCann Manchester, before heading down to McCann London. There, Imogen worked with brands such as Subway, Bisto and MasterCard before moving over to Karmarama to create some of the most awarded, talked about and effective work in the UK for The British Army. Her work has been recognised at all the major award shows including Cannes Lions, D&amp;AD, Creative Circle, Campaign Big, IPA Effectiveness and the DMAs. She also sits on the Global Creative Council for Snapchat, and was a recipient of Campaign’s Female Frontiers award for Conquering Creativity in 2020. Imogen finally came full circle this year, returning to McCann Manchester to head up the creative department. Topics covered include: Making difficult decisions Becoming a female leader Staying true to yourself Feminist way of thinking in business Impostor Syndrome Passion at work Importance of being purpose driven Power of Language Follow Joanna Howes and The Change Creators: website: <a href="https://www.thechangecreators.com" rel="nofollow" target="_blank">https://www.thechangecreators.com</a> linkedin: <a href="https://www.linkedin.com/in/joannahowes/" rel="nofollow" target="_blank">https://www.linkedin.com/in/joannahowes/</a> LIVE LONDON EVENT: <a href="https://www.thecourageousleaderclub.com/" rel="nofollow" target="_blank">https://www.thecourageousleaderclub.com/</a>

Imogen Tazzyman: Accessing the courage to be authentic, stand up for what you believe in and have your voice heard

This week meet Imogen Tazzyman, Executive Creative Director at McCann Manchester, a 370-strong marketing and communications agency.A few months ago, Imogen emailed me about the lack of diversity in the top roles in advertising. Despite the diversity and inclusion initiatives that many companies have rolled out over the past few years, the default leaders still tend to be white, male, straight and able-bodied.The truth is that that profile doesn’t represent the broad demographic of consumers in the UK and globally. As a result, both brands and advertisers are risking tone-deaf campaigns and potentially isolating the very audience they are trying to target. Bad PR is bad for business, so fixing the lack of diversity in leadership positions is in everyone’s interests.Imogen sheds light on her path to becoming an ECD, where she is one of just 3% of female talent in this role. We discuss examples of great campaigns that have benefitted from diverse experiences and teams, and on the flip side, campaigns that have been bred in echo chambers.We also talk about women’s internalised misogyny and that, regardless of gender, we all need to work hard to understand our bias and blind spots. I know from my own experience that just by being a woman, that doesn’t make me the oracle of women’s experiences.This conversation was recorded on 14th July 2021. Want to share your view on something we discussed on the podcast? Email us podcast@raisethebar.world.Guest - Imogen TazzymanHost - Frankie CottonSound Editor - Beth DavisonTweet us https://twitter.com/raisehq_Join us on Instagram https://www.instagram.com/raisehq_Visit https://raisethebar.world/Connect with Imogen Tazzyman and McCann ManchesterWebsite: https://www.mccannmanchester.com/Instagram: https://www.instagram.com/mccann_manchester/?hl=enImogen Tazzyman on Instagram: https://www.instagram.com/itazzyConnect with Frankie CottonWebsite: https://www.frankiecotton.comTwitter: https://twitter.com/FrankieCotton_Instagram: https://www.instagram.com/frankiecotton_/

This week meet <a href="https://www.instagram.com/itazzy" rel="nofollow" target="_blank">Imogen Tazzyman</a>, Executive Creative Director at <a href="https://www.mccannmanchester.com/" rel="nofollow" target="_blank">McCann Manchester</a>, a 370-strong marketing and communications agency. A few months ago, Imogen emailed me about the lack of diversity in the top roles in advertising. Despite the diversity and inclusion initiatives that many companies have rolled out over the past few years, the default leaders still tend to be white, male, straight and able-bodied. The truth is that that profile doesn’t represent the broad demographic of consumers in the UK and globally. As a result, both brands and advertisers are risking tone-deaf campaigns and potentially isolating the very audience they are trying to target. Bad PR is bad for business, so fixing the lack of diversity in leadership positions is in everyone’s interests. Imogen sheds light on her path to becoming an ECD, where she is one of just 3% of female talent in this role. We discuss examples of great campaigns that have benefitted from diverse experiences and teams, and on the flip side, campaigns that have been bred in echo chambers. We also talk about women’s internalised misogyny and that, regardless of gender, we all need to work hard to understand our bias and blind spots. I know from my own experience that just by being a woman, that doesn’t make me the oracle of women’s experiences. This conversation was recorded on 14th July 2021. Want to share your view on something we discussed on the podcast? Email us <a href="mailto:podcast@raisethebar.world">podcast@raisethebar.world.</a><ul><li>Guest - Imogen Tazzyman</li><li>Host - Frankie Cotton</li><li>Sound Editor - Beth Davison</li></ul> Tweet us <a href="https://twitter.com/raisehq_" rel="nofollow" target="_blank">https://twitter.com/raisehq_</a> Join us on Instagram <a href="https://www.instagram.com/raisehq_" rel="nofollow" target="_blank">https://www.instagram.com/raisehq_</a> Visit <a href="https://raisethebar.world/" rel="nofollow" target="_blank">https://raisethebar.world/</a> Connect with Imogen Tazzyman and McCann Manchester<ul><li>Website: <a href="https://www.mccannmanchester.com/" rel="nofollow" target="_blank">https://www.mccannmanchester.com/</a></li><li>Instagram: <a href="https://www.instagram.com/mccann_manchester/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/mccann_manchester/?hl=en</a></li><li>Imogen Tazzyman on Instagram: <a href="https://www.instagram.com/itazzy" rel="nofollow" target="_blank">https://www.instagram.com/itazzy</a></li></ul>Connect with Frankie Cotton<ul><li>Website: <a href="https://www.frankiecotton.com" rel="nofollow" target="_blank">https://www.frankiecotton.com</a></li><li>Twitter: <a href="https://twitter.com/FrankieCotton_" rel="nofollow" target="_blank">https://twitter.com/FrankieCotton_</a></li><li>Instagram: <a href="https://www.instagram.com/frankiecotton_/" rel="nofollow" target="_blank">https://www.instagram.com/frankiecotton_/</a></li></ul>

EP86 The Business Case for Diversity in Advertising with Imogen Tazzyman