Ken Nisch's guest appearances

Ken Nisch

Retail by MarketScale

The Safari

MarketScale Radio

Kara Goldin

Bob Iger

Jeff Bezos

Jack Dorsey

Jesse Cole

Paul Briggs

Michael Longoria

Mazdack Rassi

Melissa Gonzalez

Paul Greenberg

Christine Hunsicker

Allie Egan

Cynthia Rowley

Elizabeth Pyne

Tata Harper

OwlTail

Ken Nisch is the Chairman of JGA and has focused his efforts developing branded environments and consumer strategies for clients around the world including Sundance, Hershey’s, Sleep Number, Signet, H&amp;M, Shinola, Whole Foods Market and El Palacio de Hierro. His consumer knowledge and entrepreneurial insights have been an integral part of the conceptual development and strategic image positioning for many retail operators, manufacturers and brand marketers in entertainment, hospitality and traditional retail for more than 40 years. Ken is an inductee of the Retail Design Institute Legion of Honor, the Shop! Hall of Fame and serves on the board for Shop Association as well as private and public retail companies. We talk about: the importance of content and storytelling in all his projects, the conceptual development of retail brands, sustainability in design, and more.   Interviewed by Mortimer Singer

Ken Nisch is the Chairman of JGA and has focused his efforts developing branded environments and consumer strategies for clients around the world including Sundance, Hershey’s, Sleep Number, Signet, H&amp;M, Shinola, Whole Foods Market and El Palacio de Hierro. His consumer knowledge and entrepreneurial insights have been an integral part of the conceptual development and strategic image positioning for many retail operators, manufacturers and brand marketers in entertainment, hospitality and traditional retail for more than 40 years. Ken is an inductee of the Retail Design Institute Legion of Honor, the Shop! Hall of Fame and serves on the board for Shop Association as well as private and public retail companies. We talk about: the importance of content and storytelling in all his projects, the conceptual development of retail brands, sustainability in design, and more. Interviewed by Mortimer Singer

The Branded Environment and Retail Design Original: JGA’s, Ken Nisch

For more than four decades, JGA has been leveraging the talents of storytellers and craft-persons to create branded environments in Retail. How can retailers design not just their marketing campaigns, but their physical spaces, to tell the story of their product?To better understand how this convergence comes together, we sat down with JGA Chairman, Ken Nisch to talk about how this industry has ebbed and flowed over time, becoming more experience-focused for the customer. For Nisch, an important aspect in keeping spaces authentic is not forcing technology, like AR experiences or digital signage, into the space just because it's new and flashy. "I call it digital litter because its become so easy and so inexpensive, particularly on the hardware side," Nisch said. "Content is really the most important, central factor and the hardest, most expensive to produce, but because the hardware has gotten so cheap, I think a lot of people in leadership positions are afraid to miss the boat because they feel like they'll be criticized if their environment isn't full of screens..."Ken also opens up about how a snowstorm led to him serendipitously joining this industry, what emerging trends he finds most fascinating, and he goes into great detail about one of his most recent projects: the James Allen showroom in Georgetown, DC.For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.Follow us on social media for the latest updates in B2B!Twitter – @RetailMKSLFacebook – facebook.com/marketscaleLinkedIn – linkedin.com/company/marketscale

For more than four decades, JGA has been leveraging the talents of storytellers and craft-persons to create branded environments in Retail. How can retailers design not just their marketing campaigns, but their physical spaces, to tell the story of their product? To better understand how this convergence comes together, we sat down with JGA Chairman, Ken Nisch to talk about how this industry has ebbed and flowed over time, becoming more experience-focused for the customer. For Nisch, an important aspect in keeping spaces authentic is not forcing technology, like AR experiences or digital signage, into the space just because it's new and flashy. "I call it digital litter because its become so easy and so inexpensive, particularly on the hardware side," Nisch said. "Content is really the most important, central factor and the hardest, most expensive to produce, but because the hardware has gotten so cheap, I think a lot of people in leadership positions are afraid to miss the boat because they feel like they'll be criticized if their environment isn't full of screens..." Ken also opens up about how a snowstorm led to him serendipitously joining this industry, what emerging trends he finds most fascinating, and he goes into great detail about one of his most recent projects: the James Allen showroom in Georgetown, DC. For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – @RetailMKSL Facebook – <a href="http://facebook.com/marketscale" rel="nofollow" target="_blank">facebook.com/marketscale</a> LinkedIn – <a href="http://linkedin.com/company/marketscale" rel="nofollow" target="_blank">linkedin.com/company/marketscale</a>

Stories That Sell with Ken Nisch, Chairman of JGA