Lina Shields's guest appearances

Lina Shields

Marketing Today with Alan Hart

Opportunity Makers

Raja Rajamannar

Seth Godin

Jill Thomas

Ryan Leslie

Bob Hoffman

Paul Smith

Grant Johnson

Ryan Bonnici

Daryl Evans

Peter Shankman

Tom Goodwin

Cal Fussman

Eli Lilly

Steve Lucas

Drew Neisser

OwlTail

In this Opportunity Makers interview, we connected with Lina Shields, Chief Media Officer of Lilly USA at Eli Lilly and Company, on coming to America, the diversity on her team, and how she uses her immigrant experience to give others a seat at the table.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca &amp; Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

In this Opportunity Makers interview, we connected with Lina Shields, Chief Media Officer of Lilly USA at Eli Lilly and Company, on coming to America, the diversity on her team, and how she uses her immigrant experience to give others a seat at the table.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca &amp; Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

Lina Shields, Chief Media Officer of Lilly USA at Eli Lilly and Company

During this 192nd episode of “Marketing Today,” host Alan Hart interviews Lina Shields, the chief media officer for Lilly USA.  Starting in sales and eventually moving into marketing, she's now one of Adage's "Women to Watch in 2019."Shields originally majored in political science with the intent to work in global policy to "change the world."  She shares about the importance of mentoring and advice on how to improve your career and advocate for yourself.  She also gives insight into the "next-generation" of the consumer landscape.Although Sheilds works in the commercial space now with Lilly, her job is to "give information that can help [people] lead healthier and longer lives."  Shields quickly learned that doctors and she "had something in common, which was that we were both motivated by the best interest of the patient."  "Great marketing is when you understand the core intention of your targeted audience."Highlights from this week's “Marketing Today”: Lina's background in Italy and her journey to the US. 01:102 Pivotal twists that brought Leena to her current role with Lily. 02:47Lina's fascinating internship story: Internship, what is an internship? 06:58The experience of a new full-time position in sales. 11:35The importance of "breadth of the portfolio" and key connections. 13:46Defining the chief media officer role. 15:533 "big buckets" under the chief media officer role. 18:16The "next-generation" consumer landscape and focus of media in marketing. 20:41How Lilly is committed to its multi-cultural marketing vision. 25:18Lina's approach to mentoring early-career professionals. 31:52Three pieces of advice for mentees and early-career professionals. 33:34An experience(s) of Lina's past that defines her today. 36:35Advice Lina would give herself if she were starting over. 39:55Brands, companies, or organizations to take notice of. 43:30The future of marketing, according to Lina Shields. 46:36 Resources Mentioned:Advertising Age 2019 US Women to Watch“3 Days to a Pharmaceutical Sales Job”Lilly's WebsiteANA whitepaper on the Chief Media OfficerLina Shields on LinkedIn Subscribe the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC )Connect with the Guest:https://www.linkedin.com/in/lina-shields-8aa1884 https://twitter.com/LillyPadConnect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

During this 192nd episode of <a href="https://www.marketingtodaypodcast.com/" rel="nofollow" target="_blank">“Marketing Today,”</a> host <a href="https://www.linkedin.com/in/alanhart/" rel="nofollow" target="_blank">Alan Hart</a> interviews <a href="https://www.linkedin.com/in/lina-shields-8aa1884" rel="nofollow" target="_blank">Lina Shields</a>, the chief media officer for Lilly USA.  Starting in sales and eventually moving into marketing, she's now one of Adage's "Women to Watch in 2019."Shields originally majored in political science with the intent to work in global policy to "change the world."  She shares about the importance of mentoring and advice on how to improve your career and advocate for yourself.  She also gives insight into the "next-generation" of the consumer landscape.Although Sheilds works in the commercial space now with Lilly, her job is to "give information that can help [people] lead healthier and longer lives."  Shields quickly learned that doctors and she "had something in common, which was that we were both motivated by the best interest of the patient."  "Great marketing is when you understand the core intention of your targeted audience."Highlights from this week's “Marketing Today”: <ul><li>Lina's background in Italy and her journey to the US. 01:10</li><li>2 Pivotal twists that brought Leena to her current role with Lily. 02:47</li><li>Lina's fascinating internship story: Internship, what is an internship? 06:58</li><li>The experience of a new full-time position in sales. 11:35</li><li>The importance of "breadth of the portfolio" and key connections. 13:46</li><li>Defining the chief media officer role. 15:53</li><li>3 "big buckets" under the chief media officer role. 18:16</li><li>The "next-generation" consumer landscape and focus of media in marketing. 20:41</li><li>How Lilly is committed to its multi-cultural marketing vision. 25:18</li><li>Lina's approach to mentoring early-career professionals. 31:52</li><li>Three pieces of advice for mentees and early-career professionals. 33:34</li><li>An experience(s) of Lina's past that defines her today. 36:35</li><li>Advice Lina would give herself if she were starting over. 39:55</li><li>Brands, companies, or organizations to take notice of. 43:30</li><li>The future of marketing, according to Lina Shields. 46:36</li></ul> Resources Mentioned:<ul><li><a href="https://adage.com/article/special-report-women-watch/meet-women-watch-us-class-2019/2172821#LinaShields" rel="nofollow" target="_blank">Advertising Age 2019 US Women to Watch</a></li><li><a href="https://amzn.to/36rUhJm" rel="nofollow" target="_blank">“3 Days to a Pharmaceutical Sales Job”</a></li><li><a href="https://www.lilly.com/" rel="nofollow" target="_blank">Lilly's Website</a></li><li><a href="https://www.ana.net/blogs/show/id/mm-blog-2018-08-rise-of-the-chief-media-officer" rel="nofollow" target="_blank">ANA whitepaper on the Chief Media Officer</a></li><li><a href="https://www.linkedin.com/in/lina-shields-8aa1884" rel="nofollow" target="_blank">Lina Shields on LinkedIn</a></li></ul> Subscribe the podcast: <a href="Listen%20in%20iTunes" rel="nofollow" target="_blank">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">http://apple.co/2dbdAhV</a>) <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">http://bit.ly/2Rc2kVa)</a> <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">http://spoti.fi/2mCUGnC</a> )Connect with the Guest: <a href="https://www.linkedin.com/in/lina-shields-8aa1884" rel="nofollow" target="_blank">https://www.linkedin.com/in/lina-shields-8aa1884</a> <a href="https://twitter.com/LillyPad" rel="nofollow" target="_blank">https://twitter.com/LillyPad</a>Connect with Marketing Today and Alan Hart: <a href="http://twitter.com/abhart" rel="nofollow" target="_blank">http://twitter.com/abhart</a> <a href="https://www.linkedin.com/in/alanhart" rel="nofollow" target="_blank">https://www.linkedin.com/in/alanhart</a> <a href="http://twitter.com/themktgtoday" rel="nofollow" target="_blank">http://twitter.com/themktgtoday</a> <a href="https://www.facebook.com/themktgtoday/" rel="nofollow" target="_blank">https://www.facebook.com/themktgtoday/</a> <a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" rel="nofollow" target="_blank">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

192: Media Evolution with Chief Media Officer at Lilly, Lina Shields