Matt Batchelder's guest appearances

Matt Batchelder

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

WorkHappy™ Podcast

Eric Kussin

Jesse Cole

Ryan McKee

Paul Epstein

Brett Zalaski

David Young

Randy Cohen

John Ruhlin

James Madison

John Shumate

John Collins

John Lee Dumas

Nick Loper

Jim Kean

Kevin Kulp

OwlTail

Matt Batchelder is Vice President of Ticket Sales &amp; Digital Marketing at Grand Rapids Griffins (AHL) hockey team. Starting as an intern back in 1999 Matt has woven his WorkHappy attitude into the culture of the Griffins at every level. Matt shares about having to reinvent the Griffins ticket wheel and how they approached Covid, keeping their fans on board and getting fans back in the stands this season.  We agreed that when managing people, sometimes you have to ask two or three times, "HOW ARE YOU REALLY DOING?" to make sure our teams are healthy, mentally, socially and physically. Matt and his team have done things the right way.  Playing the long game, but building healthy strong relationships with their fans to grow their base year after year.  Along with that, there's been a lot of ramping up recently, training a newer sales team and connecting with fans coming off a season where there were no fans in the building. We both agree that working happy is the way to go, and the numbers show.  Happy sales people sell 37% more than their grumpy colleagues. Hope you enjoy the conversation.  Follow Matt at Linkedin or drop him a line here.

Matt Batchelder is Vice President of Ticket Sales &amp; Digital Marketing at Grand Rapids Griffins (AHL) hockey team. Starting as an intern back in 1999 Matt has woven his WorkHappy attitude into the culture of the Griffins at every level. Matt shares about having to reinvent the Griffins ticket wheel and how they approached Covid, keeping their fans on board and getting fans back in the stands this season.  We agreed that when managing people, sometimes you have to ask two or three times, "HOW ARE YOU REALLY DOING?" to make sure our teams are healthy, mentally, socially and physically. Matt and his team have done things the right way.  Playing the long game, but building healthy strong relationships with their fans to grow their base year after year.  Along with that, there's been a lot of ramping up recently, training a newer sales team and connecting with fans coming off a season where there were no fans in the building. We both agree that working happy is the way to go, and the numbers show.  Happy sales people sell 37% more than their grumpy colleagues. Hope you enjoy the conversation.  Follow Matt at <a href="https://www.linkedin.com/in/matthewbatchelder/" rel="nofollow" target="_blank">Linkedin</a> or drop him a line <a href="https://griffinshockey.com/team/front-office/matt-batchelder" rel="nofollow" target="_blank">here</a>.

30 | Matt Batchelder | Intern to Vice President

Matt Batchelder oversees one of the more complex ticket operations in the AHL with the Grand Rapids Griffiths. The team is the minor league affiliate of the Detroit Red Wings, which carries with it various issues in order to ensure growth in branding the Griffiths beyond the Red Wings’ fanbase. Batchelder discusses some of the outreach sales programming that the Griffiths utilize in order to build their base as well as some of the various ways in which he also trains young executives to become better at sales. Twitter: @Batchelderm

Matt Batchelder oversees one of the more complex ticket operations in the AHL with the Grand Rapids Griffiths. The team is the minor league affiliate of the Detroit Red Wings, which carries with it various issues in order to ensure growth in branding the Griffiths beyond the Red Wings’ fanbase. Batchelder discusses some of the outreach sales programming that the Griffiths utilize in order to build their base as well as some of the various ways in which he also trains young executives to become better at sales. Twitter: @Batchelderm

Tao of Sports Ep. 309 – Matt Batchelder (Sr. Director of Tickets, Grand Rapids Griffiths)