Mike Senackerib's guest appearances

Mike Senackerib

Marketing Today with Alan Hart

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Harley Davidson

Seth Godin

Jill Thomas

Ryan Leslie

Bob Hoffman

Paul Smith

Grant Johnson

Ryan Bonnici

Daryl Evans

Peter Shankman

Tom Goodwin

Cal Fussman

Steve Lucas

Drew Neisser

Mark Barden

OwlTail

Our guest today is Mike Senackerib, CEO of Dewey’s Bakery. Dewey’s Bakery was founded in 1930 in Winston-Salem and was famous regionally for their baked goods. Fairly recently they opened a CPG line with lots of treats. Their cookies are incredibly delicious, not just saying that because Mike came on the show. We discuss the history of Dewey’s, why they decided to start a CPG line, approach to baking and manufacturing, brand positioning and how Mike became the CEO. Some of the questions I ask – Why did a bake shop decide to create a CPG brand? What’s the history of Dewey’s? Why did you decide to join Dewey’s and let your brand be acquired by the company? What did you think was missing within the cookie and biscuits category? What are some of the challenges taking a bake shop and building out a line of packaged goods products? What are some of the benefits being vertically intergrated? Were you able to not have as much disruption due to the supply chain crunch? How do you also think about the positioning of Dewey’s and sales channels? Given Walmart and Target are featuring more premium products, do you see yourselves as a brand for conventional grocery? There’s been lots of better for you products within cookies and the dessert/snack space. How do you think about what consumers want in a modern cookie company? What did you learn from COVID? What has been your biggest lessons learned about ecommerce? What’s one book that inspired you personally and one book that inspired you professionally? What’s the best piece of advice that you’ve received?

Our guest today is Mike Senackerib, CEO of Dewey’s Bakery. Dewey’s Bakery was founded in 1930 in Winston-Salem and was famous regionally for their baked goods. Fairly recently they opened a CPG line with lots of treats. Their cookies are incredibly delicious, not just saying that because Mike came on the show. We discuss the history of Dewey’s, why they decided to start a CPG line, approach to baking and manufacturing, brand positioning and how Mike became the CEO. Some of the questions I ask – <ol><li>Why did a bake shop decide to create a CPG brand? What’s the history of Dewey’s?</li> <li>Why did you decide to join Dewey’s and let your brand be acquired by the company?</li> <li>What did you think was missing within the cookie and biscuits category?</li> <li>What are some of the challenges taking a bake shop and building out a line of packaged goods products?</li> <li>What are some of the benefits being vertically intergrated? Were you able to not have as much disruption due to the supply chain crunch?</li> <li>How do you also think about the positioning of Dewey’s and sales channels? Given Walmart and Target are featuring more premium products, do you see yourselves as a brand for conventional grocery?</li> <li>There’s been lots of better for you products within cookies and the dessert/snack space. How do you think about what consumers want in a modern cookie company?</li> <li>What did you learn from COVID?</li> <li>What has been your biggest lessons learned about ecommerce?</li> <li>What’s one book that inspired you personally and one book that inspired you professionally?</li> <li>What’s the best piece of advice that you’ve received?</li></ol>

Mike Senackerib (Dewey's Bakery) - How a 90-year old bake shop turned into a CPG powerhouse

When it comes to CPG, Mike Senackerib's marketing career has literally run the gamut from soup to nuts. After getting his start working on the Cool Whip brand, he worked on numerous soups and snack brands for Kraft General Foods, Campbell's Soup, and Nabisco. Later, he took a spin as CMO at Hertz before returning to Campbell's as their CMO. But now he's made the leap: a startup. He's the co-founder and CEO of Farm&amp;Oven, a maker of bakery bites that are packed with two servings of vegetables and a daily dose of probiotics. Senackerib is counting on his partner, Kay Allison, and his expertise as a marketer and food innovator to spell (healthy) snack success.Senackerib believes it's “a really great time for startups,” especially for foods considered to be healthy, fresh and artisanal. And while he sees “problem solving as fun,” he recognizes that sometimes “the problem is you have to have a solution.” But like all optimistic entrepreneurs, he loves the challenge: “You do have to hustle…and do a lot of networking to find the right connections. The good news is there are a lot of good people out there, and they recommend other good people.” Highlights from this week's “Marketing Today” podcast include:Senackerib's career path: From a classic CPG foundation to startup. (1:33)Why a startup? The timing — and the taste — was right. (4:30)Senackerib discusses Farm&amp;Oven's e-commerce strategy. (11:01)Prioritizing in life and business — Putting the most energy behind the biggest ideas. (19:30) Ownership: The ultimate expression of building a business. (21:53)Senackerib believes the future of marketing can be found at the intersection of personalization and automation. (26:03)Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

When it comes to CPG, <a href="https://www.linkedin.com/in/michaelsenackerib/" rel="nofollow" target="_blank">Mike Senackerib</a>'s marketing career has literally run the gamut from soup to nuts. After getting his start working on the Cool Whip brand, he worked on numerous soups and snack brands for Kraft General Foods, Campbell's Soup, and Nabisco. Later, he took a spin as CMO at Hertz before returning to Campbell's as their CMO. But now he's made the leap: a startup. He's the co-founder and CEO of <a href="https://www.farmandoven.com/" rel="nofollow" target="_blank">Farm&amp;Oven</a>, a maker of bakery bites that are packed with two servings of vegetables and a daily dose of probiotics. Senackerib is counting on his partner, Kay Allison, and his expertise as a marketer and food innovator to spell (healthy) snack success.Senackerib believes it's “a really great time for startups,” especially for foods considered to be healthy, fresh and artisanal. And while he sees “problem solving as fun,” he recognizes that sometimes “the problem is you have to have a solution.” But like all optimistic entrepreneurs, he loves the challenge: “You do have to hustle…and do a lot of networking to find the right connections. The good news is there are a lot of good people out there, and they recommend other good people.” Highlights from this week's “Marketing Today” podcast include:<ul><li>Senackerib's career path: From a classic CPG foundation to startup. (1:33)</li></ul><ul><li>Why a startup? The timing — and the taste — was right. (4:30)</li></ul><ul><li>Senackerib discusses Farm&amp;Oven's e-commerce strategy. (11:01)</li></ul><ul><li>Prioritizing in life and business — Putting the most energy behind the biggest ideas. (19:30) </li></ul><ul><li>Ownership: The ultimate expression of building a business. (21:53)</li></ul><ul><li>Senackerib believes the future of marketing can be found at the intersection of personalization and automation. (26:03)</li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

50: Hungry for a startup: Mike Senackerib wants to bring joy to healthy