Sina Sports's guest appearances

Sina Sports

The Sports Entrepreneurs Podcast by Marcus Luer

Sports Tech Feed

SportsySays

Sam Li

Rahul Sood

Mark Lambert

Michael Conley

Ben Smith

Chris Smith

Joe De Sena

Andrew Collins

Tom Waller

Peter Gray

Anthony Vennare

Davyeon Ross

Steve Murray

John Pollard

Pooja Agarwal

OwlTail

This 35th episode of LetsTalkSports with Sid Deshmukh features Sam Li, International Business Head at #SinaSports​ and former Vice President of the NBA.   Sam spoke to us about the motive behind creating and Internationalizing properties for a firm like Sina and how it helps in the development of Sports and uplifting of the ecosystem. Be will also tell us about the impact of #3x3Basketball​ and how it has promoted league culture. Moving on, he will also give important details about #SportsConsulting​ and sports tech and all of its mechanisms and how one can make a career in these areas.

This 35th episode of LetsTalkSports with Sid Deshmukh features Sam Li, International Business Head at <a href="https://www.youtube.com/hashtag/sinasports" rel="nofollow" target="_blank">#SinaSports</a>​ and former Vice President of the NBA.   Sam spoke to us about the motive behind creating and Internationalizing properties for a firm like Sina and how it helps in the development of Sports and uplifting of the ecosystem. Be will also tell us about the impact of <a href="https://www.youtube.com/hashtag/3x3basketball" rel="nofollow" target="_blank">#3x3Basketball</a>​ and how it has promoted league culture. Moving on, he will also give important details about <a href="https://www.youtube.com/hashtag/sportsconsulting" rel="nofollow" target="_blank">#SportsConsulting</a>​ and sports tech and all of its mechanisms and how one can make a career in these areas.

Sports Consulting & Internationalization of Sports - ft. Sam Li | Sina Sports | 3x3 | NBA

Sam is Head of International Business Development at Sina Sports, one of the largest sports digital media platforms in China. Sina Sports are the exclusive Chinese broadcast partners for over 90 sports properties, including the European Champions League, UFC, Wimbeldon and PGA Tour. In conjunction with their sister company Weibo, China’s largest social media platform, Sina Sports also operates social media accounts with more than 100 million followers. They've also expanded into offline sporting events including Asia’s largest FIBA-certified 3 on 3 basketball tournament.  Sam shares his insights on the Chinese sports ecosystem, including the "pyramid of fan engagement" and how Sina Sports use a combination of digital, social and offline to service these different user bases. Sam also discusses how China is recovering from coronavirus shutdown and what that could mean for sports reopening domestically and around the world. More episodes and shownotes: https://sportstechfeed.com/

Sam is Head of International Business Development at Sina Sports, one of the largest sports digital media platforms in China. Sina Sports are the exclusive Chinese broadcast partners for over 90 sports properties, including the European Champions League, UFC, Wimbeldon and PGA Tour. In conjunction with their sister company Weibo, China’s largest social media platform, Sina Sports also operates social media accounts with more than 100 million followers. They've also expanded into offline sporting events including Asia’s largest FIBA-certified 3 on 3 basketball tournament.  Sam shares his insights on the Chinese sports ecosystem, including the "pyramid of fan engagement" and how Sina Sports use a combination of digital, social and offline to service these different user bases. Sam also discusses how China is recovering from coronavirus shutdown and what that could mean for sports reopening domestically and around the world. More episodes and shownotes: <a href="https://sportstechfeed.com/" rel="nofollow" target="_blank">https://sportstechfeed.com/</a>

Global learnings from China's sport ecosystem with Sam Li, Sina Sports.

Sam takes us into a deep dive tour of the fascinating world of SINA Sports, part of Sina- Weibo Group, China’s largest Social Media group (the Facebook, Twitter, Instagram of China, all rolled into one).  Key Highlights China perspective on Covid-19, Sina Sports planning Early eye on sports thru law Degree – well established route Go back to his roots – NBA China first role in sports China Sports Social Media 101 – Sina – Weibo (Micro Blog) Weibo – the Twitter, Facebook, Instagram blend of China (biggest open Social Media platform in China) Wechat – closed social media in comparison plus other functions (Whatsapp on steroids) Business model – advertising driven, driven by large traffic Sina Sports – how it started and where it is now The Crazy years of Chinese Sports Media rights Monetization of Content, Chinese learning &amp; the same challenge everywhere  Sina Sports three pillars :Digital Media Social Media Offline Events  Offline events – owning events, IP and content (3-on-3 Basketball, Futsal and Skiing) – massive numbers Large logistics across the whole country, over 100 stops for most of the sports, including Skiing, venturing overseas Focus on “Mobile friendly” sports, core audience of Weibo Events are very sponsor friendly and driven, fully integrated with their Social Media platforms From Amateur to Elite League His advisory roles for various groups, entrepreneurship, learning   About Sam Li is the Head of International Business Strategy for Sina Sports where he is responsible for domestic and international sports rights acquisition; strategic partnerships with rights holders, teams and individual athletes; and international sponsorships and marketing. He was previously an Associate Vice President with the National Basketball Association. Sam has a Juris Doctor degree from University of Michigan Law School and dual bachelor degrees from University of California, Los Angeles.

Sam takes us into a deep dive tour of the fascinating world of SINA Sports, part of Sina- Weibo Group, China’s largest Social Media group (the Facebook, Twitter, Instagram of China, all rolled into one).  Key Highlights <ol><li>China perspective on Covid-19, Sina Sports planning</li> <li>Early eye on sports thru law Degree – well established route</li> <li>Go back to his roots – NBA China first role in sports</li> <li>China Sports Social Media 101 – Sina – Weibo (Micro Blog)</li> <li>Weibo – the Twitter, Facebook, Instagram blend of China (biggest open Social Media platform in China)</li> <li>Wechat – closed social media in comparison plus other functions (Whatsapp on steroids)</li> <li>Business model – advertising driven, driven by large traffic</li> <li>Sina Sports – how it started and where it is now</li> <li>The Crazy years of Chinese Sports Media rights</li> <li>Monetization of Content, Chinese learning &amp; the same challenge everywhere</li> <li> Sina Sports three pillars : <ol><li>Digital Media</li> <li>Social Media</li> <li>Offline Events</li> </ol></li> <li>Offline events – owning events, IP and content (3-on-3 Basketball, Futsal and Skiing) – massive numbers</li> <li>Large logistics across the whole country, over 100 stops for most of the sports, including Skiing, venturing overseas</li> <li>Focus on “Mobile friendly” sports, core audience of Weibo</li> <li>Events are very sponsor friendly and driven, fully integrated with their Social Media platforms</li> <li>From Amateur to Elite League</li> <li>His advisory roles for various groups, entrepreneurship, learning</li> </ol> About Sam Li is the Head of International Business Strategy for Sina Sports where he is responsible for domestic and international sports rights acquisition; strategic partnerships with rights holders, teams and individual athletes; and international sponsorships and marketing. He was previously an Associate Vice President with the National Basketball Association. Sam has a Juris Doctor degree from University of Michigan Law School and dual bachelor degrees from University of California, Los Angeles.

Sam Li, The world of Sina Sports