Olga Yurovski's guest appearances

Olga Yurovski

Retail by MarketScale

MarketScale Radio

The Retail Perch

Steve Dennis

David Matthews

Bob Iger

Jeff Bezos

Jack Dorsey

Jesse Cole

Paul Briggs

Michael Longoria

Melissa Gonzalez

Paul Greenberg

Jeff Evans

John Davidson

Marc Benioff

Jason Goldberg

Mike Murphy

OwlTail

This week Gary and Shekar have the pleasure of speaking with Olga Yurovski, inventor and CEO of Shopperations, a cloud based planning software for CPGs and retail marketers.  Shopperations goal is to help shopper marketers become more agile and data driven.  Olga shares her latest creation Vendorstan, a platform where CPG marketer can discover and evaluate new capabilities and easily reach out to the vendors' sales teams for more information.  

This week Gary and Shekar have the pleasure of speaking with Olga Yurovski, inventor and CEO of Shopperations, a cloud based planning software for CPGs and retail marketers. Shopperations goal is to help shopper marketers become more agile and data driven. Olga shares her latest creation Vendorstan, a platform where CPG marketer can discover and evaluate new capabilities and easily reach out to the vendors' sales teams for more information.

38. Interview with Olga Yurovski, Inventor & CEO of Shopperations

Tammy Brumfield

Olga Yurovski returns to the podcast, this time with fellow CPG consultant, Tammy Brumfield. We hit on some of the problems shopper marketing is facing, and how to fix it in 2018.  We discuss CPG brands facing unprecedented technology disruption in the retail space, the path to purchase evolving at light speed, shopper marketing being stuck in neutral with the wheels spinning, what CPG leaders can do to throw their shopper marketing in gear, and stories of when shopper marketing hits the mark.Listen in now and check out Olga and Tammy's soon to be released book on ways to build modern Shopper Marketing capabilities here (http://info.shopperations.com/how-to-build-a-modern-shopper-marketing-capability)Visit www.shopperations.com for more information!

Olga Yurovski returns to the podcast, this time with fellow CPG consultant, Tammy Brumfield. We hit on some of the problems shopper marketing is facing, and how to fix it in 2018. We discuss CPG brands facing unprecedented technology disruption in the retail space, the path to purchase evolving at light speed, shopper marketing being stuck in neutral with the wheels spinning, what CPG leaders can do to throw their shopper marketing in gear, and stories of when shopper marketing hits the mark. Listen in now and check out Olga and Tammy's soon to be released book on ways to build modern Shopper Marketing capabilities here (<a href="http://info.shopperations.com/how-to-build-a-modern-shopper-marketing-capability" rel="nofollow" target="_blank">http://info.shopperations.com/how-to-build-a-modern-shopper-marketing-capability</a>) Visit <a href="http://www.shopperations.com" rel="nofollow" target="_blank">www.shopperations.com</a> for more information!

What is Wrong With Shopper Marketing? With Olga Yurovski & Tammy Brumfield