Jeff Suhy's guest appearances

Jeff Suhy

On Brand with Nick Westergaard

The Brand Journalism Advantage Podcast With Phoebe Chongchua

Denise Lee Yohn

Melissa Agnes

Scott Monty

Dorie Clark

Andy Crestodina

Joe Pulizzi

Barry Feldman

Joseph Jaffe

Amy Schmittauer

Mitch Joel

Heather Whaling

David Meerman Scott

Faith McKinney

Marcus Sheridan

Bryan Kramer

OwlTail

“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this and more on this week’s episode of the On Brand podcast.About Jeff SuhyAs President and Partner at Mod Op, Jeff is responsible for building the strategic function at Mod Op from the ground up. He oversees all brand, digital, media and interactive operations for the agency. His breadth and depth of experience across the advertising, music and technology industries provides a unique creative insight into building cohesive digital narratives for some of the world’s top brands including, Belvedere Vodka, Sony Pictures Entertainment, Nike, and Ubisoft.Jeff began his career in the music industry working his way up at A&amp;R and promoted to Vice President while representing top artists such as Soundgarden. As the music industry experienced radical change with the advent of streaming music, Jeff launched Nine Systems, a technology company dedicated to developing software platforms for entertainment companies. In 2006, Nine Systems was acquired by Akamai Technologies, one of the world’s largest content delivery network providers for media and software delivery.With a unique hybrid of entertainment and technology experience, Jeff joined Zoic in 2009 to help media companies solve the riddle of how to market to consumers in the digital media era. Jeff worked with advertising agencies and gaming clients to build meaningful online media experiences.Episode HighlightsA branding lesson from the band Soundgarden? Yes, please! Find this story in the first five minutes of the show.What’s lacking today? Consistency. In our hustle-and-pivot culture, brands today are afraid of doing the same thing for too long. This isn’t always the best move.Trusting the moment. Jeff’s background in the entertainment business meant we could talk about the gray areas of the creative process. What happens if your gut tells you to do something different than the research? “There are variables beyond what can be measured.” That is a great answer!What brand has made Jeff smile? Instead of a traditional smile, Jeff went with more of a smirk as he told us about the work Uber and Volkswagen are doing to turn the corner from their recent missteps.To learn more, go to modop.com.As We Wrap …Before we go, I want to flip the microphone around to our community …Steve Hutt gave us a shout on Twitter for several of our recent episodes. Thanks for listening!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.  Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.  Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.  OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.  Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this and more on this week’s episode of the On Brand podcast.About Jeff SuhyAs President and Partner at Mod Op, Jeff is responsible for building the strategic function at Mod Op from the ground up. He oversees all brand, digital, media and interactive operations for the agency. His breadth and depth of experience across the advertising, music and technology industries provides a unique creative insight into building cohesive digital narratives for some of the world’s top brands including, Belvedere Vodka, Sony Pictures Entertainment, Nike, and Ubisoft.Jeff began his career in the music industry working his way up at A&amp;R and promoted to Vice President while representing top artists such as Soundgarden. As the music industry experienced radical change with the advent of streaming music, Jeff launched Nine Systems, a technology company dedicated to developing software platforms for entertainment companies. In 2006, Nine Systems was acquired by Akamai Technologies, one of the world’s largest content delivery network providers for media and software delivery.With a unique hybrid of entertainment and technology experience, Jeff joined Zoic in 2009 to help media companies solve the riddle of how to market to consumers in the digital media era. Jeff worked with advertising agencies and gaming clients to build meaningful online media experiences.Episode HighlightsA branding lesson from the band Soundgarden? Yes, please! Find this story in the first five minutes of the show.What’s lacking today? Consistency. In our hustle-and-pivot culture, brands today are afraid of doing the same thing for too long. This isn’t always the best move.Trusting the moment. Jeff’s background in the entertainment business meant we could talk about the gray areas of the creative process. What happens if your gut tells you to do something different than the research? “There are variables beyond what can be measured.” That is a great answer!What brand has made Jeff smile? Instead of a traditional smile, Jeff went with more of a smirk as he told us about the work Uber and Volkswagen are doing to turn the corner from their recent missteps.To learn more, go to <a href="http://www.modop.com/" rel="nofollow" target="_blank">modop.com.</a>As We Wrap …Before we go, I want to flip the microphone around to our community …<a href="https://twitter.com/stevenhutt" rel="nofollow" target="_blank">Steve Hutt</a> gave us a shout on Twitter for several of our recent episodes. Thanks for listening!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.<ul> <li> Subscribe to the podcast – You can subscribe to the show via <a href="https://itunes.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://app.stitcher.com/browse/feed/40156/details" rel="nofollow" target="_blank">Stitcher</a>, and <a href="http://www.branddrivendigital.com/feed/podcast/" rel="nofollow" target="_blank">RSS</a>.</li> <li> Rate and review the show – If you like what you’re hearing, head over to <a href="https://itunes.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2" rel="nofollow" target="_blank">iTunes</a> and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.</li> <li> OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? <a href="http://www.branddrivendigital.com/how-to-rate-and-review-a-podcast-in-itunes/" rel="nofollow" target="_blank">Check this out</a>.</li> <li> Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at <a href="http://www.amazon.com/Get-Scrappy-Smarter-Marketing-Businesses/dp/0814437311/" rel="nofollow" target="_blank">Amazon</a> and check out <a href="http://nickwestergaard.com/getscrappy/" rel="nofollow" target="_blank">GetScrappyBook.com</a> for special offers and extras.</li> </ul>Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Why Brands Should Trust the Moment with Jeff Suhy

Some predicted this would happen a long time ago. Hear the evolution of brands into broadcasters. Jeff Suhy shares the critical mistake with the first major Brand TV channel on the Web. ThinkLikeAJournalist.com See the show notes.

Some predicted this would happen a long time ago. Hear the evolution of brands into broadcasters. Jeff Suhy shares the critical mistake with the first major Brand TV channel on the Web. <a href="http://ThinkLikeAJournalist.com" rel="nofollow" target="_blank">ThinkLikeAJournalist.com</a> <a href="http://thebrandjournalismadvantage.com/tbja-373-the-evolution-of-brands-into-broadcasters-jeff-suhy/" rel="nofollow" target="_blank">See the show notes</a>.

TBJA 373 The Evolution Of Brands Into Broadcasters, Jeff Suhy